North America Dietary Supplements Market Research Report 2025-2030

According to MarketsandMarkets™, the North America dietary supplements market is poised for strong growth, projected to expand from USD 64.06 billion in 2025 to USD 91.30 billion by 2030, registering a compound annual growth rate (CAGR) of 7.3% during the forecast period. Market expansion is primarily fueled by the rising adoption of preventive health and wellness practices, growing demand for plant-based and clean-label supplements, and the continued rise of sports nutrition and lifestyle fitness trends.

The market is expected to grow at a rapid pace as consumers increasingly seek proactive solutions to manage their health. Advancements in supplement delivery formats—such as gummies, effervescent tablets, and personalized nutrition solutions—along with the rising healthcare burden caused by chronic diseases, are further accelerating demand across the region.

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Vitamins Segment Leads by Type

By type, the vitamins segment is anticipated to dominate the North America dietary supplements market. Vitamins remain the most widely recognized and trusted supplement category, strongly associated with immunity, energy, and overall wellness. Their broad acceptance and integration into daily preventive health routines continue to make them the preferred choice among consumers.

Gut Health, Immune Health, and Sports Nutrition Drive Functional Demand

Based on function, gut health, immune health, and sports nutrition represent the key growth areas in the market. A healthy gut plays a vital role in enhancing nutrient absorption, supporting immune responses, and aiding the synthesis of essential vitamins and neurotransmitters, making gut health supplements increasingly important for holistic well-being.

Adults Remain the Largest Target Consumer Group

By target consumer, the adult segment accounts for a significant share of the market, driven by a growing focus on preventing chronic conditions such as heart disease, diabetes, and joint-related disorders. This trend is boosting demand for multivitamins, minerals, and specialty supplements tailored to adult health needs.

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Canada Emerges as the Fastest-Growing Market

Among North American countries, Canada is expected to register the highest CAGR during the forecast period. Growth in the Canadian dietary supplements market is supported by an aging population, increasing health awareness, and a rising inclination toward self-care and preventive healthcare solutions.

Leading North America Dietary Supplements Companies:

Major companies operating in the North America dietary supplements market include Nestlé (Switzerland), Abbott (US), Haleon Group of Companies (UK), Otsuka Holdings Co., Ltd. (Japan), Glanbia plc (Ireland), Bayer AG (Germany), H&H Group (Hong Kong), Amway Corp (US), American Health (US), Nature’s Sunshine Products, Inc. (US), and Herbalife International of America, Inc. (US).

These players continue to focus on product innovation, clean-label formulations, and strategic expansions to strengthen their presence in the rapidly evolving dietary supplements landscape.

Asia Pacific Dietary Supplements Market Growth Analysis & Competitive Landscape

According to MarketsandMarkets™, The Asia Pacific dietary supplements market is poised for robust growth, with market value projected to increase from USD 62.00 billion in 2025 to USD 93.04 billion by 2030, registering a compound annual growth rate (CAGR) of 8.5% during the forecast period.

This strong expansion is primarily driven by the region’s growing emphasis on preventive healthcare and overall wellness, alongside rising awareness of immunity and digestive health. Consumers across Asia Pacific are increasingly adopting plant-based, clean-label, and clinically supported dietary supplements, reflecting a broader shift toward natural and science-backed nutrition solutions.

Rapid urbanization, expanding middle-class purchasing power, and the increasing influence of e-commerce platforms and personalized nutrition services are further accelerating market growth. Together, these factors are reshaping how consumers access and integrate dietary supplements into their daily health routines.

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Market Growth Accelerated by Preventive Healthcare Adoption

The Asia Pacific dietary supplements market is expected to witness sustained momentum due to the rising adoption of preventive healthcare practices, continuous innovation in supplement delivery formats, and a strong regional shift toward self-care and proactive health management. Increasing disposable incomes and changing lifestyles are boosting supplement consumption across major markets, including China, India, Japan, South Korea, and Southeast Asia.

Vitamins Lead the Market by Type

By product type, the vitamins segment is expected to dominate the Asia Pacific dietary supplements market. Vitamins remain the most widely consumed category, strongly associated with immunity support, energy enhancement, and daily wellness maintenance, making them a cornerstone of preventive healthcare across the region.

Adults Represent the Largest Consumer Segment

By target consumer group, the adult segment is estimated to account for the largest share of the market. Rising awareness of preventive health, increasing prevalence of lifestyle-related conditions, and growing adoption of supplements for immunity, digestive health, energy, and healthy aging are driving demand. Multivitamins, minerals, probiotics, and functional blends are increasingly becoming part of adults’ everyday wellness routines.

Immunity and Digestive Health Drive Functional Demand

By function, key areas fueling supplement consumption include immunity support, digestive health, metabolic health, and beauty-from-within nutrition. Gut health and immune health continue to be top priorities for Asia Pacific consumers, as improved gut function enhances nutrient absorption, strengthens immunity, and supports overall wellness—driving strong demand for probiotics, prebiotics, and targeted functional ingredients.

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India Emerges as the Fastest-Growing Market

India is expected to be the fastest-growing country in the Asia Pacific dietary supplements market during the forecast period. Growth is supported by the country’s large and youthful population, increasing awareness of preventive healthcare, and rising incidence of lifestyle-related health concerns. Strong adoption of vitamins, minerals, probiotics, and herbal supplements, combined with the influence of Ayurveda and traditional wellness practices, is accelerating market expansion. The rapid growth of e-commerce, higher disposable incomes, and increasing focus on immunity, fitness, and holistic well-being further strengthen India’s position as a key growth engine in the region.

Leading Asia Pacific Dietary Supplements Companies:

Leading companies operating in the Asia Pacific dietary supplements market include Nestlé (Switzerland), Abbott (US), Haleon Group of Companies (UK), Otsuka Holdings Co., Ltd. (Japan), Glanbia plc (Ireland), Bayer AG (Germany), H&H Group (Hong Kong), Amway Corp (US), Perrigo Company plc (Ireland), Arkopharma (France), and BioGaia (Sweden).

Nutraceutical Gummies Market Forecast: Regional Analysis and Industry Outlook

The global nutraceutical gummies market is projected to grow from USD 24.39 billion in 2025 to USD 47.80 billion by 2030, registering a robust compound annual growth rate (CAGR) of 14.4% during the forecast period. The market is witnessing substantial expansion due to shifting consumer health priorities and evolving supplement consumption habits worldwide.

Increasing preference for convenient, palatable, and easy-to-consume supplement formats is encouraging consumers across all age groups to transition from traditional tablets and capsules to gummy-based nutraceuticals. Growing awareness regarding preventive healthcare, immune support, digestive wellness, and routine nutritional supplementation is further accelerating demand for products containing vitamins, minerals, probiotics, and other functional ingredients.

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Asia Pacific Emerging as the Fastest-Growing Regional Market

Asia Pacific is projected to be the fastest-growing region in the nutraceutical gummies market during the forecast period. The growth is primarily attributed to the high prevalence of micronutrient deficiencies and the growing demand for child-friendly supplementation formats. According to UNICEF, approximately one in two young children in East Asia and the Pacific—around 52 million children under the age of five—suffers from at least one micronutrient deficiency, highlighting a significant regional nutrition gap.

This widespread deficiency is driving demand for preventive nutrition solutions, where nutraceutical gummies provide an effective, palatable, and easy-to-administer option, particularly for children who resist traditional dosage forms such as tablets or syrups. Beyond pediatric nutrition, the increasing micronutrient burden is encouraging broader adoption of fortified supplements among adults, strengthening B2C demand and prompting nutraceutical companies to expand production of convenient dosage formats. Manufacturers and contract formulators are increasingly focusing on the Asia Pacific region to address large unmet nutritional requirements, positioning it as a key growth hub for the market.

Gen Alpha Emerging as the Fastest-Growing Consumer Segment

The Gen Alpha demographic segment (0–12 years) is expected to be the fastest-growing consumer group in the nutraceutical gummies market. This growth is largely driven by the global burden of childhood micronutrient deficiencies and increasing emphasis on early preventive nutrition. Recommendations from global health organizations, including the World Health Organization (WHO), highlight the importance of adequate vitamin and mineral intake during childhood to support immunity, growth, and cognitive development.

Gummy and chewable supplement formulations significantly improve compliance among children due to their appealing taste, texture, and ease of consumption. As parents increasingly seek child-friendly nutritional solutions, nutraceutical gummies are gaining rapid acceptance, positioning Gen Alpha as a key growth driver for the market.

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Small-Scale Contract Manufacturers Driving Innovation and Market Expansion

Small-scale contract manufacturers with production capacities below 10 million units per year are emerging as the fastest-growing manufacturing segment. Many emerging nutraceutical brands lack the capital investment, specialized infrastructure, and regulatory expertise required for in-house gummy production. Outsourcing to flexible contract manufacturers enables these brands to scale production efficiently, optimize cost structures, and meet quality compliance requirements without significant capital expenditure.

These contract manufacturers also support faster time-to-market for new product formulations while allowing brands to focus on marketing, branding, and product differentiation. As the nutraceutical industry continues to evolve with increasing demand for plant-based ingredients, clean-label formulations, and customized dosage solutions, smaller contract manufacturers are well-positioned to meet specialized production requirements through technical expertise, regulatory support, and certified manufacturing infrastructure.

Hydrocolloid-Based Gummy Bases Gaining Traction

The agar, carrageenan, and other hydrocolloids segment is emerging as one of the fastest-growing gummy base segments in the nutraceutical gummies market. These plant-derived gelling agents enable the production of vegan, halal/kosher-compliant, and clean-label gummy formulations while delivering desirable texture, stability, and moisture retention properties.

Agar offers strong and thermally stable gels suitable for heat-sensitive active ingredients, while carrageenan and related hydrocolloids provide precise control over chewiness, elasticity, and ingredient release. These properties are critical for fortified formulations and functional nutrition claims, making hydrocolloid-based gummy bases increasingly popular among manufacturers.

Leading Nutraceutical Gummies Companies:

The report profiles major companies operating in the nutraceutical gummies market, including Church & Dwight Co., Inc. (US), H&H Group (Hong Kong), Amway (US), Bayer AG (Germany), Haleon (UK), Nestlé (Switzerland), Unilever (US), Otsuka Holdings Co., Ltd. (Japan), PharmaCare Laboratories Australia (Australia), Swanson (US), IM Healthcare (India), SMP Nutra (US), Nature’s Truth (US), and Herbaland Naturals Inc. (Canada).

Prominent contract manufacturers profiled in the report include Sofgen Pharma (Luxembourg), Catalent, Inc. (US), Activ'Inside (France), WinNutra (US), Makers Nutrition, LLC (US), Ion Labs (US), Vitajoy Group (China), Bliss Lifesciences LLP (India), Global Widget, LLC (US), Gummy Worlds (Turkey), TopGum (Israel), MeriCal (US), Fexmentis Life Sciences (India), and Eagle Labs, Inc. (US), among others.

North America Crop Protection Chemicals Market Size, Share & Forecast 2030

 According to MarketsandMarkets™, The North America crop protection chemicals market is estimated to be valued at USD 16.90 billion in 2025 and is projected to reach USD 22.26 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.7% during the forecast period. The market is witnessing steady growth as farmers across North America face increasing pressure from weeds, insects, and crop diseases across major agricultural regions. Climate change, longer growing seasons, and the rapid spread of resistant weed and insect populations are significantly increasing demand for herbicides, insecticides, and fungicides. The extensive cultivation of high-yielding crops such as corn, soybean, wheat, and specialty fruits and vegetables further underscores the need for reliable and effective crop protection solutions to maintain productivity and quality.

Market growth is also supported by intensive farming practices, rising emphasis on yield stability and food security, and the growing integration of crop protection chemicals with precision agriculture, seed treatment technologies, and data-driven farming systems.

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Fruits & Vegetables Segment Holds a Significant Market Share

Within the crop type segment, fruits and vegetables are estimated to account for a significant share of the North America crop protection chemicals market. This segment represents a high-value component due to intensive cultivation aimed at both domestic consumption and export markets. Fruits and vegetables require frequent and targeted pest, weed, and disease management to preserve yield, appearance, shelf life, and overall quality.

Strict regulatory frameworks, residue tolerance limits, and retailer-driven quality standards are shaping product selection and application practices in this segment. As a result, growers are increasingly adopting selective chemistries, advanced formulations, and precision application methods to ensure compliance while maintaining optimal crop performance.

Seed Treatment Emerges as the Fastest-Growing Application Mode

By mode of application, seed treatment is expected to register the highest growth rate during the forecast period. The increasing use of microbial and biochemical crop protection chemicals applied directly to seeds is driving this trend, as seed treatments provide early-stage protection against pests, diseases, and nematodes.

Seed-applied solutions offer targeted efficacy, reduced chemical usage, and strong compatibility with integrated pest management (IPM) programs. Ongoing innovations in formulation and coating technologies are improving product stability and consistency across varying field conditions. Additionally, the growing focus on sustainable agriculture and precision farming is positioning seed treatments as a key growth contributor in the North American market.

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Canada Accounts for a Notable Share of the Regional Market

From a regional perspective, Canada is estimated to account for a notable share of the North America crop protection chemicals market. The country’s agricultural sector is characterized by large-scale commercial farming, advanced mechanization, and increasing adoption of data-driven farming practices.

Strong demand for crop protection chemicals in cereals, oilseeds, and pulses—particularly wheat, canola, barley, corn, and soybeans—is driving market growth. A well-established agrochemical supply chain, robust distribution networks, and continuous investments in research and formulation development further support the market. In addition, the gradual adoption of precision agriculture, integrated pest management, and a regulatory environment favoring reduced-risk and sustainable chemistries continues to strengthen Canada’s market position.

Leading North America Crop Protection Chemicals Companies:

Leading companies operating in the North America crop protection chemicals market include Corteva Agriscience (US), FMC Corporation (US), Albaugh LLC (US), Gowan Company (US), American Vanguard Corporation (US), Bayer AG (Germany), BASF SE (Germany), Syngenta Group (Switzerland), UPL Limited (India), ADAMA Agricultural Solutions Ltd. (Israel), Nufarm Limited (Australia), Sumitomo Chemical Co., Ltd. (Japan), Marrone Bio Innovations, Inc. (US), Helena Agri-Enterprises, LLC (US), and AMVAC Chemical Corporation (US).

South America Crop Protection Chemicals Market Trends, Growth, and Forecast 2030

According to MarketsandMarkets™, The South America crop protection chemicals market is projected to grow from USD 20.18 billion in 2025 to USD 25.46 billion by 2030, registering a compound annual growth rate (CAGR) of 4.8% during the forecast period. Market expansion is primarily supported by large-scale commercial farming practices and extensive cultivation of major crops such as soybeans, corn, wheat, and sugarcane across the region.

Rising pressure from weeds, pests, and crop diseases—intensified by climate variability and growing resistance to existing solutions—is fueling demand for herbicides, insecticides, and fungicides. In response, farmers and agribusinesses are increasingly adopting integrated pest management (IPM), precision agriculture technologies, and complementary biological solutions to protect yields and enhance sustainability.

Market Growth Supported by Innovation and Precision Agriculture

The South America crop protection chemicals market is witnessing steady growth as producers focus on safeguarding productivity across vast agricultural landscapes. Continued innovation in crop protection formulations, alongside the rising adoption of seed treatments, precision spraying, and resistance management strategies, is strengthening market momentum. The integration of chemical and biological solutions is also emerging as a key trend, supporting more sustainable and effective crop protection programs.

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Insecticides Lead the Market by Type

By type, the market is segmented into herbicides, insecticides, fungicides, and bactericides. Insecticides account for the largest market share, driven by widespread row crop cultivation and increasing insect pressure linked to climate change and intensive farming practices. Fungicides and bactericides play a critical role in preventing disease-related crop losses, particularly in cereals, fruits, and vegetables. Ongoing emphasis on resistance management and advanced formulation technologies continues to shape demand across all product categories.

Foliar Application Dominates by Mode of Application

Based on mode of application, the market is segmented into seed treatment, soil treatment, and foliar application. Foliar application remains the dominant method due to its flexibility and effectiveness in managing in-season weed, pest, and disease outbreaks. Seed treatment is gaining traction for its ability to provide early-stage crop protection, improve establishment, and reduce reliance on repeated foliar sprays. Soil treatment is widely used for controlling soil-borne pests and diseases, especially in high-value crops, with advancements in precision application tools enhancing overall efficacy.

Brazil Emerges as the Fastest-Growing Market

Brazil is expected to be the fastest-growing country in the South America crop protection chemicals market during the forecast period. Growth is underpinned by expanding production of soybeans, corn, sugarcane, and other staple and high-value crops. Increasing adoption of precision agriculture, integrated pest management practices, and a balanced mix of chemical and biological solutions is positioning Brazil as a key growth engine in the regional market.

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Leading South America Crop Protection Chemicals Companies:

Major companies operating in the South America crop protection chemicals market include Bayer AG (Germany), BASF SE (Germany), Corteva Agriscience (US), Syngenta Group (Switzerland), FMC Corporation (US), UPL Limited (India), ADAMA Agricultural Solutions Ltd. (Israel), Nufarm Limited (Australia), Sumitomo Chemical Co., Ltd. (Japan), Rotam CropSciences (Hong Kong), Bioceres Crop Solutions (Argentina), Ourofino Agrociência (Brazil), Nortox S.A. (Chile), Koppert Biological Systems (Netherlands), and Certis Biologicals (US).

Europe Food Encapsulation Market Growth Trends and Competitive Landscape

 According to MarketsandMarkets™, The Europe Food Encapsulation Market is projected to grow from USD 4.38 billion in 2025 to USD 6.58 billion by 2030, registering a Compound Annual Growth Rate (CAGR) of 8.5% during the forecast period. The market is witnessing steady expansion as food and ingredient manufacturers across Europe increasingly prioritize product stability, shelf life, and quality.

Food encapsulation has emerged as a critical technology for protecting sensitive ingredients such as vitamins, minerals, probiotics, and antioxidants. By coating these actives with protective layers, encapsulation shields them from heat, moisture, and oxygen, ensuring consistent performance during processing, storage, and consumption. As a result, the technology has become integral to the food, nutrition, and pharmaceutical industries.

Key European markets contributing to demand include Germany, France, the United Kingdom, Italy, Spain, and the Nordic countries. Clean-label requirements, enhanced product quality, and extended shelf life remain top priorities for manufacturers in the region. Market growth is further supported by advancements in encapsulation technologies such as spray drying, coacervation, extrusion, and lipid-based systems, which enable controlled release, improved absorption, and better ingredient stability. Rising consumer interest in functional and fortified foods continues to strengthen adoption across applications.

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Nanoencapsulation Emerges as the Fastest-Growing Technology Segment

By technology, nanoencapsulation is projected to grow at the fastest rate in the Europe food encapsulation market. This growth is driven by its superior ability to protect sensitive ingredients and enhance bioavailability. Nanoencapsulation enables precise control over the release of flavors, vitamins, enzymes, antioxidants, and probiotics, making it particularly suitable for functional and fortified food products.

The technology aligns well with Europe’s clean-label and premium product trends, while also helping to reduce taste challenges and improve shelf life. Although nanoencapsulation currently involves higher costs than traditional methods, ongoing process optimization and scaling are steadily narrowing this gap. With Europe’s strong focus on functional nutrition, advanced food research, and collaboration between food brands and technology providers, nanoencapsulation is gaining rapid traction.

Functional Foods Lead Application Demand

By application, functional food products account for a significant share of the Europe food encapsulation market. Encapsulation allows manufacturers to incorporate health-promoting ingredients—such as vitamins, minerals, probiotics, enzymes, and omega fatty acids—into everyday foods without compromising quality or stability.

European consumers increasingly seek foods that support health, immunity, digestion, and energy, driving demand for fortified dairy products, cereals, bakery items, and nutrition bars. Encapsulation helps food brands meet both performance and clean-label expectations, while Europe’s strong retail infrastructure and harmonized food standards further support widespread adoption. As functional foods become a routine part of daily diets, this segment continues to dominate the market.

Germany Holds a Leading Market Position

Based on country, Germany accounts for a significant share of the Europe food encapsulation market. The country hosts one of the largest food and beverage industries in the region and widely applies encapsulation technologies in functional foods, dairy products, bakery items, and nutritional offerings.

Germany benefits from advanced food processing infrastructure, sustained investment in food research, and close collaboration between manufacturers, ingredient suppliers, and research institutions. High consumer awareness around health, product quality, and transparent labeling, combined with strict food safety regulations and efficient supply chains, continues to drive demand for encapsulated ingredients. As a result, Germany remains a key contributor to the overall growth of the European market.

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Leading Europe Food Encapsulation Companies:

The Europe food encapsulation market features the presence of several prominent players, including BASF SE (Germany), Kerry Group plc (Ireland), DSM-Firmenich (Switzerland), Givaudan (Switzerland), Symrise (Germany), Lonza (Switzerland), Evonik (Germany), Lallemand Inc. (Canada), Firmenich SA (Switzerland), and Sensient Technologies Corporation (US).

As the European food industry increasingly shifts toward value-added, performance-driven products, food encapsulation is expected to remain a vital technology supporting innovation and market growth across the region.

Europe Dietary Supplements Market Forecast: Key Segments and Regional Insights

According to MarketsandMarkets™, The Europe dietary supplements market is estimated to be valued at USD 45.75 billion in 2025 and is projected to reach USD 64.03 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.0% during the forecast period. The market is witnessing consistent expansion, supported by a strong preventive healthcare culture and increasing consumer focus on long-term wellness across the region.

According to the European Consumer Organization, nearly 20% of consumers in several European countries use at least one food supplement, reflecting widespread acceptance of supplementation as part of daily health routines. Rising prevalence of micronutrient deficiencies—particularly vitamin D—along with growing interest in natural, science-backed nutrition solutions are key factors driving market growth. In addition, advances in formulation technologies, clean-label and plant-based innovations, and Europe’s emphasis on sustainability and traceable ingredient sourcing are creating significant growth opportunities. These trends support a broad range of health benefits, including improved digestion, enhanced nutrient absorption, stress management, stronger immune resilience, and overall well-being.

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United Kingdom to Lead the Europe Dietary Supplements Market

The UK is expected to lead the Europe dietary supplements market in terms of both market share and growth rate during the forecast period. This leadership is driven by a highly developed wellness culture, strong consumer awareness of preventive health, and rapid adoption of clean-label, plant-based, and evidence-based nutritional products. A high prevalence of vitamin D, omega-3, and magnesium deficiencies, coupled with growing demand for immunity support, mental well-being, digestive health, and healthy aging solutions, continues to fuel supplement consumption.

The UK also stands out for its advanced e-commerce ecosystem, subscription-based wellness models, and personalized nutrition platforms, which enhance product accessibility and consumer engagement. Furthermore, the presence of major industry players and influential brands fosters continuous innovation, positioning the UK as the fastest-growing dietary supplements market in Europe.

Liquid Supplements to Register the Fastest Growth by Mode of Application

By mode of application, the liquid segment is projected to witness the highest growth rate in the European dietary supplements market. Liquid supplements align well with consumer demand for convenient, easy-to-consume, and highly bioavailable formats. Their rapid absorption, appealing taste profiles, and suitability for populations such as older adults and children are driving adoption.

Growing demand for botanical tonics, vitamin shots, and probiotic drinks reflects Europe’s shift toward wellness-oriented beverage consumption. Liquid formats also support clean-label and plant-based formulations more effectively than traditional tablets, meeting Europe’s preference for minimal additives and sustainable ingredients. Increased availability through pharmacies and retail channels, along with innovation in flavoring and nutrient delivery, is accelerating uptake of liquid supplements across the region.

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Gut Health Segment to Record the Highest CAGR by Function

By function, gut health is expected to register the highest CAGR in the Europe dietary supplements market during the forecast period. Consumers increasingly recognize the connection between digestive health and overall well-being, including energy levels, skin health, and emotional balance. Shifts toward more processed, high-sugar, and low-fiber diets have intensified demand for supplements that support digestive balance and regularity.

An aging population and rising preference for natural wellness solutions further contribute to the rapid growth of gut health supplements, making this segment one of the most dynamic categories within Europe’s dietary supplements landscape.

Leading Europe Dietary Supplements Companies:

The report profiles several leading companies operating in the Europe dietary supplements market, including Bayer AG (Germany), Nestlé Health Science (Switzerland), Glanbia plc (Ireland), and Haleon Group of Companies (UK), all of which continue to invest in innovation, research, and sustainable product development to strengthen their market presence.