The global proanthocyanidins market is estimated to be valued at USD 198 million in 2019 and is projected to reach USD 280 million by 2025, recording a CAGR of 6.0% during the forecast period. Increasing awareness level among people regarding the health benefits of proanthocyanidins has encouraged the purchase decisions of consumers. Advanced technologies have enabled consumers to know more about health & wellness. Moreover, the rise in the aging population in countries of North America and Europe has also increased the use of proanthocyanidins in pharmaceuticals and dietary supplements.
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The key players in the proanthocyanidins market include Naturex (France), Indena SPA (Italy), Nexira Inc. (France), Polyphenolics (US), Xian Yuensun Biological Technology Co.,Ltd. (China), Natac (China), Eevia Health (Finland), Fruit D'or (Canada), Scott Laboratories (US), Elementa Food Ingredients (France), and Changsha Botaniex Inc. (China). Market leaders such as Naturex (France) and Nexira (France) are focusing on tapping the potential markets through new product development launches, expansions, and investments.
Naturex (France) is one of the major players in the proanthocyanidins market. Naturex produces and sells natural ingredients for the food & beverage, nutraceutical, pharmaceutical, and personal care industries. The company specializes in the production of natural extracts for use as colorants and flavoring agents, as well as with nutraceutical and antioxidant properties. It provides natural extracts from plants and vegetables for the flavoring, coloring, and preservation of food products. The company offers natural color products under the “my natural food” segment. In April 2017, Naturex launch two new products and has strengthened its portfolio of healthy aging ingredients with the addition of ThinkBlue (UK), a wild blueberry extract for cognitive health, and Turmipure, an organic turmeric extract for joint health.
Nexira (France) is one of the leading players in the proanthocyanidins market. Nexira is a global leader in natural and organic ingredients for the food, health, and nutrition industries. The company entered into a strategic partnership agreement with Omega Pharma NV (The Netherlands), one of the largest OTC healthcare companies in Europe and InQpharm Group (Malaysia), a specialty pharmaceutical company. In January 2018, these international players in the nutraceutical industry signed a “novation” agreement stated InQpharm transferred its ingredient segment to Omega Pharma (Belgium) and Nexira. The partnership helped the company to strengthen its ingredients product portfolio.
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The North American proanthocyanidins market is projected to account for the largest share by 2025. The region has traditionally been a major consumer of proanthocyanidins. The rise in the aging population, increased consumption of healthy food, and growing demand for pharmaceuticals are the major factors driving the market in North America. Functional foods, which provide health benefits beyond basic nutrition, have gained higher importance in the last decade. Typically, food marketed as functional food contains ingredients (such as Proanthocyanidins) with specific health benefits. Consumers are seeking added health benefits from the food consumed, and increasing awareness among them is driving the growth of the functional food & beverage segment in the proanthocyanidins market.
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