Dietary Supplements Market Forecast: Strategies for a Thriving Business

 The dietary supplements market is estimated at USD 179.53 billion in 2024; it is projected to grow at a CAGR of 7.6% to reach USD 258.75 billion by 2029. Dietary supplements are widely available through e-commerce and digital sites that enable consumers to review products, read reviews, and purchase from the comfort of their homes. Online shopping becomes a push factor in market expansion, especially in countries with poor retail infrastructure, thus resulting in convenient lifestyles.

Another significant market driver is innovation in supplement formulations. Companies are keen to produce customized and niche supplements for specific conditions, such as heart health, digestive health, immunity, and even skin and beauty. It creates highly selective consumers who are asking for quality, natural, and sustainable products. Among these, the demand for plant-based, vegan, and organic supplements is especially rising due to the growing trend of clean living and sustainability.

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Based on Target consumers, the elderly segment is projected to be the fastest growing segment in the market.

The elderly segment is expected to be the fastest growing in the dietary supplements market due to the increasing aging of the global population and their concern for remaining healthy throughout the process. With a longer lifespan and healthier lifestyle, people are facing disorders related to aging and are rapidly looking for supplements that can provide solutions to these conditions, such as bone density, cognitive function, joint health, and cardiovascular health. This segment specifically focuses on maintaining independence, chronic conditions management, and enhancing the quality of life in later years, which leads to a growing dependency on dietary supplements.

Factors driving this segment are the increased occurrence of age-related health issues. For example, osteoporosis, arthritis, and heart disease start occurring as people grow older. Supplements such as calcium, vitamin D, and glucosamine are currently popular among older adults who are actively on the lookout for ways of hardening bones and joints, enhancing mobility, and reducing inflammation. Calcium and vitamin D are most popular for bone health as older adults have the highest risk of fractures and osteoporosis due to declining bone density.

The online distribution channel segment in the dietary supplements market is projected to have a significant share.

The growing shifting trend toward online shopping is driven by this growing consumer preference for convenience, accessibility, and the ability to make an informed decision while purchasing from the comfort of their homes. Due to this, an increasing number of consumers are purchasing dietary supplements online using specialty e-commerce sites, health-oriented stores, and large online stores like Amazon, Walmart, and eBay.

The most significant reason for the development of the online channel of distribution is the huge variety of products in dietary supplements. Consumers no longer need to go about town in search of different brands or supplements that may not even be in that locality. Online stores have the convenience of online browsing various categories, comparing different prices, and reading online product reviews or detailed information on the ingredients contained in them. This much transparency and information assure consumers to buy supplements on the Internet.

Moreover, subscription services and auto-replenishment options, which are widely available from many online retailers, make it easier for consumers to continue their supplementation programs. These services provide a seamless experience as they automatically bring supplements to customers at regular intervals, so they never run out of essential products. The benefit of being able to subscribe to things such as multivitamins, protein powders, or omega-3 capsules is appealing to so many different customers, especially people with busy lives who want to make sure that they never run out of these health supplements, without having to reorder each time.

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Asia Pacific is the fastest growing region in the dietary supplements market.

The major contributing factor for Asia Pacific growth is the increasing localization of product offerings tailored to the unique health needs and cultural preferences of diverse populations within the region. For instance, traditional herbal supplements and ingredients such as ashwagandha, turmeric, and ginseng, long valued in Asian cultures for their health benefits, are being integrated into modern supplement formulations. This combination of tradition and innovation appeals to consumers seeking scientifically backed solutions with cultural relevance.

Additionally, the rise of e-commerce platforms in Asia Pacific has been transformative for the dietary supplements market. Countries like China, India, and Indonesia have witnessed a surge in online sales of supplements, facilitated by increased internet penetration and mobile shopping convenience. The immense development in e-commerce and digital platforms has also swept away the old insularity in China's dietary supplement markets. The availability of purchasing products and the wide reach of digital marketing conveniently enable people to access a series of supplements adopted to particular health needs. In September 2019, Herbalife Nutrition (US) took advantage of this trend by partnering with Tencent, China's largest internet technology company. Such partnership is aimed at empowering the independent distributors of Herbalife in improving their online sales competencies. Herbalife Nutrition China, after having integrated Tencent's technology, can connect online and offline services to make interaction between distributors and consumers more effective in their transactions, thus stimulating business growth.

Dietary Supplements Market Share Analysis, Industry Trends, and Forecast to 2028

The global dietary supplements market is projected to grow from USD 167.5 billion in 2023 to USD 239.4 billion in 2028, at a CAGR of 7.4% during the forecast period. The growth in the dietary supplement industry is being driven by several key factors, including the aging population, a shift from pharmaceuticals to nutraceuticals, amino acids, and protein supplements, as preventive healthcare becomes a priority. The rise of personalized nutrition is also playing a significant role in this growth. Consumers are increasingly focusing on self-directed care, motivated by trends in personal health, weight management, and overall well-being. The personal care market has undergone significant changes in recent years, with more consumers turning to weight management and protein supplements to manage lifestyle-related disorders. In many regions, inadequate protein intake has led to a growing demand for amino acids and protein supplements. Additionally, unhealthy eating habits and improper lifestyles have prompted a significant number of consumers to seek weight management supplements to address obesity and overweight issues.

Top Dietary Supplements Companies

Key players in this market include Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors Fragrance (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), GSK PLC. (UK), Bayer AG (Germany), Herbalife International of America, Inc. (US), Nature's Sunshine Products, Inc (US), Bionova (Canada), ArkoPharma (France), American Health (US), Pure Encapsulation (US), HH Group (Hong Kong), Nu Skin (US), Power Gummies (India), Biomedical Research Laboratories (US), HealthKart (India), NutriScience Corporation (US), Nature's Essentials (US), and Life Extension (US).

Dietary Supplements Market Trends

• Growing Consumer Awareness and Focus on Health: There has been an increasing awareness among consumers about the importance of maintaining good health and preventing health issues. This awareness has translated into a growing demand for dietary supplements as people seek convenient ways to complement their diets and address specific health concerns.
• Preventive Healthcare and Wellness: Many consumers are shifting their focus from treating illnesses to preventing them. This has led to a rise in the consumption of dietary supplements that claim to support overall wellness, boost immunity, and promote longevity.
• Plant-Based and Natural Ingredients: There has been a noticeable trend towards plant-based and natural ingredients in dietary supplements. Consumers are seeking products that align with their preferences for clean labels, sustainability, and a perceived connection to nature.
• Personalization and Customization: The one-size-fits-all approach is giving way to personalized and customized solutions. Companies are increasingly offering tailored supplements based on individual health needs, genetic factors, and lifestyle choices.
• E-commerce and Direct-to-Consumer Sales: The rise of e-commerce has significantly impacted the distribution of dietary supplements. Many consumers prefer the convenience of online shopping, and this trend is expected to continue. Additionally, some brands have adopted direct-to-consumer models, bypassing traditional retail channels.The sports nutrition function segment is projected to grow at the highest rate during the forecast period. Many sports nutrition supplements available today include multivitamins, branched-chain amino acids (leucine), omega-3 fatty acids, glucosamine, glutamine, beta-alanine, beetroot, and green tea extract, each of which provides different performance benefits. In general, all humans require an adequate amount of macro and micronutrients. However, due to extreme exertion athletes need to monitor their food intake. Sports nutrition supplements provide them with all the required nutrients, which is why this category is projected to grow fastly in the dietary supplements market.

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What factors are driving the rapid growth of the sports nutrition function segment in the market?

Many sports nutrition supplements available today include multivitamins, branched-chain amino acids (leucine), omega-3 fatty acids, glucosamine, glutamine, beta-alanine, beetroot, and green tea extract, each of which provides different performance benefits. In general, all humans require an adequate amount of macro and micronutrients. However, due to extreme exertion athletes need to monitor their food intake. Sports nutrition supplements provide them with all the required nutrients, which is why this category is projected to grow Fastly in the dietary supplements market.

North America dominates the dietary supplements market share.

The North American nutrition and supplements market holds the largest share and is projected to grow further. The region's population has become increasingly health-conscious, incorporating dietary supplements into their daily routines to enhance overall health and manage weight. Due to poor dietary habits, such as a preference for junk and processed foods lacking in nutrients, lifestyle-related disorders like diabetes, obesity, and high blood pressure are prevalent. This has driven the demand for supplements. Additionally, the rise in veganism and the shift towards less processed foods have further fueled the use of dietary supplements to address nutritional gaps. South Africa also presents a promising market for dietary supplements, both in production and consumption, as the region faces widespread malnutrition and other nutritional deficiencies. Together, these factors contribute to the growth of the global dietary supplements market.

Latest Regulatory Trends Impacting the Dietary Supplements Market

The dietary supplements industry is projected to reach USD 239.4 billion by 2028 from USD 167.5 billion by 2023, at a CAGR of 7.4% during the forecast period in terms of value. The demand for dietary supplements is driven by increasing consumer awareness of health and wellness, preventive healthcare, the aging population, and rising chronic diseases. The convenience of online purchasing and product availability further fuel market growth. For instance, in the United States, dietary supplement consumption is high due to a health-conscious population, a proactive approach to wellness, and a robust regulatory framework ensuring safety and quality standards.

Emerging trends in the global Dietary Supplements Market are:

• Plant-Based Supplements
• Personalized Nutrition
• Clean Label and Transparency
• Immune Health
• Beauty Supplements
• Digital Marketing and E-Commerce
• CBD and Hemp-Based Supplements
• Sports Nutrition and Performance
• Regulatory Compliance and Quality Assurance

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The sports nutrition function segment is projected to grow at the highest rate during the forecast period.

Many sports nutrition supplements on the market today contain a variety of beneficial ingredients such as multivitamins, branched-chain amino acids (like leucine), omega-3 fatty acids, glucosamine, glutamine, beta-alanine, beetroot, and green tea extract. Each of these components offers distinct performance advantages. While everyone needs a sufficient intake of macro and micronutrients, athletes must pay particular attention to their diets due to the intense physical demands they face. Sports nutrition supplements help fulfill these nutritional requirements, contributing to the rapid growth of this segment in the dietary supplements market.

Based on Mode of Application, Soft gel segments is projected to grow at the fastest rate during the forecast period.

Soft gels are increasingly popular in the dietary supplements market due to their ease of consumption, particularly for individuals with swallowing difficulties. Their gel-like texture and smooth, easy-to-swallow nature make them a favored option. Additionally, soft gels enhance bioavailability through advanced formulations that improve nutrient absorption. They can be tailored to include a wide variety of ingredients, offering flexibility for specialized products. Their visually appealing, professional appearance, and ability to mask unpleasant tastes and odors further contribute to their popularity. Moreover, the gelatin-based shell of soft gels helps extend the shelf life of the enclosed ingredients. These factors collectively drive the growth of soft gels in the dietary supplements market.

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The elderly age group hold a significant share in the dietary supplements market by target consumer during the forecast period

As the population ages, there is a growing need to address the specific nutritional requirements of older adults. Aging individuals often need extra support to combat nutritional deficiencies and age-related health issues. Dietary supplements offer a convenient and targeted way to meet these needs, providing essential vitamins, minerals, and nutrients. The elderly population commonly seeks supplements to support joint health, cognitive function, cardiovascular health, bone strength, and immune system performance. In response, manufacturers are creating specialized formulations to meet the unique demands of older adults. Consequently, the dietary supplements market is projected to see substantial growth in this segment.

Top Companies in the Dietary Supplements Market

• Nestle (Switzerland)
• Abbott (US)
• Amway Corp (US)
• Pfizer Inc. (US)
• ADM (US)
• International Flavors & Fragrance (US)
• Otsuka Holdings Co., Ltd (Tokyo)
• Glanbia PLC (Ireland)
• GSK PLC (UK)

Dietary Supplements Market Size, Share, Growth, Trends, and Forecast

 The dietary supplements market size is expected to grow at a compound annual rate of 7.4%, reaching $167.5 billion in 2023 and $239.4 billion by 2028. This growth is driven by several factors, including an aging population, a shift from pharmaceuticals to nutraceuticals, and an increasing focus on preventive healthcare, which boosts the demand for amino acids and protein supplements. The trend toward personalized nutrition is also propelling the industry forward, as consumers prioritize self-directed care and focus on personal health, weight management, and overall well-being.

In recent years, the personal care market has evolved significantly. Consumers are increasingly adopting weight management and protein supplements to address lifestyle-related disorders. Many regions report inadequate protein intake among populations, leading to a higher demand for amino acids and protein supplements. Additionally, poor eating habits and unhealthy lifestyles have prompted a large number of consumers to turn to weight management supplements to combat obesity and overweight issues.

Dietary Supplements Market Drivers: Shift in Consumer Preferences Due to Increasing Health and Prevention Focus

A recent survey by the Council for Responsible Nutrition (CRN) revealed that 73% of Americans will use dietary supplements in 2020. The primary motivation for this growing trend is the perceived "overall health and wellbeing benefits" of these products. Rising health awareness has spurred consumers to seek out customized dietary supplements tailored to their biological needs. As health consciousness grows, there has been a significant increase in the demand for products like protein supplements, vitamins, and mineral supplements. Moreover, consumers are increasingly incorporating herbal (botanical) supplements into their daily diets to address health issues and support lifestyle changes.

The sports nutrition function segment is expected to experience the fastest growth during the forecast period.

Many sports nutrition supplements today contain a variety of ingredients such as multivitamins, branched-chain amino acids (like leucine), omega-3 fatty acids, glucosamine, glutamine, beta-alanine, beetroot, and green tea extract. Each of these components offers distinct performance benefits. While everyone needs sufficient macro and micronutrients, athletes, due to their intense physical exertion, must carefully monitor their dietary intake. Sports nutrition supplements help meet these nutritional needs, contributing to the rapid growth of this category within the dietary supplements market.

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The elderly age group is expected to hold a significant share of the dietary supplements market by target consumer during the forecast period.

Due to the increasing aging population and their specific nutritional needs. As individuals age, they may require additional support to address nutritional deficiencies and age-related health concerns. Dietary supplements provide a convenient and targeted solution to fulfill these needs, offering vitamins, minerals, and other essential nutrients. The elderly segment seeks supplements to support joint health, cognitive function, cardiovascular health, bone strength, and immune system function. Manufacturers are developing specialized formulations to cater to the unique requirements of older adults. With the growing elderly population, the dietary supplements market is expected to experience significant growth in this segment.

North America holds the highest market share during the forecast period.

The North American market dominates in the field of nutrition and supplements and is projected to see further growth. This is fueled by a growing awareness among North Americans about the importance of dietary supplements in maintaining overall health and managing weight. Lifestyle-related ailments such as diabetes, obesity, and hypertension are prevalent in this region due to poor dietary habits, including the consumption of nutritionally deficient junk and processed foods. There's also a rising preference for vegan and minimally processed foods, which is contributing to an increased demand for dietary supplements to address nutritional gaps. Meanwhile, South Africa is emerging as a promising market for both the production and consumption of dietary supplements, driven by widespread malnutrition and other nutritional deficiencies within the population. Collectively, these factors are propelling the global dietary supplements market forward.

Top Dietary Supplements Companies

Key players in this market include Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors & Fragrance (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), GSK PLC. (UK), Bayer AG (Germany), Herbalife International of America, Inc. (US), Nature's Sunshine Products, Inc (US), Bionova (Canada), ArkoPharma (France), American Health (US), Pure Encapsulation (US), H&H Group (Hong Kong), Nu Skin (US), Power Gummies (India), Biomedical Research Laboratories (US), HealthKart (India), NutriScience Corporation (US), Nature's Essentials (US), and Life Extension (US).

Dietary Supplements Industry Overview, Trends, Growth Drivers, and Opportunities

The global dietary supplements market is projected to grow from USD 167.5 billion in 2023 to USD 239.4 billion in 2028, at a CAGR of 7.4% during the forecast period. The factors driving the growth are the increasing elderly population, the shift from pharmaceuticals towards nutraceuticals, amino acids, and protein supplements due to the focus on preventive healthcare, and the growing personalized nutrition, which is supporting the dietary supplement industry. Consumers are shifting focus toward self-directed care driven by the growing personal health, weight management, and well-being trend. The personal care markets have changed drastically in recent years, from consumers adopting weight management and protein supplements to help manage lifestyle disorders. In most of the region, it is seen that people do not take an adequate amount of protein, and because of this, the need for amino acids and protein supplements is increasing. Additionally, due to wrong eating habits and improper lifestyles, a vast majority of consumers are opting for weight management supplements to curb obesity and overweight issues.

Dietary Supplements Market Share

Key players in this market include Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors Fragrance (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), GSK PLC. (UK), Bayer AG (Germany), Herbalife International of America, Inc. (US), Nature's Sunshine Products, Inc (US), Bionova (Canada), ArkoPharma (France), American Health (US), Pure Encapsulation (US), HH Group (Hong Kong), Nu Skin (US), Power Gummies (India), Biomedical Research Laboratories (US), HealthKart (India), NutriScience Corporation (US), Nature's Essentials (US), and Life Extension (US).

Dietary Supplements Market Trends

• Growing Consumer Awareness and Focus on Health: There has been an increasing awareness among consumers about the importance of maintaining good health and preventing health issues. This awareness has translated into a growing demand for dietary supplements as people seek convenient ways to complement their diets and address specific health concerns.
  Preventive Healthcare and Wellness: Many consumers are shifting their focus from treating illnesses to preventing them. This has led to a rise in the consumption of dietary supplements that claim to support overall wellness, boost immunity, and promote longevity.
  Plant-Based and Natural Ingredients: There has been a noticeable trend towards plant-based and natural ingredients in dietary supplements. Consumers are seeking products that align with their preferences for clean labels, sustainability, and a perceived connection to nature.
  Personalization and Customization: The one-size-fits-all approach is giving way to personalized and customized solutions. Companies are increasingly offering tailored supplements based on individual health needs, genetic factors, and lifestyle choices.
  E-commerce and Direct-to-Consumer Sales: The rise of e-commerce has significantly impacted the distribution of dietary supplements. Many consumers prefer the convenience of online shopping, and this trend is expected to continue. Additionally, some brands have adopted direct-to-consumer models, bypassing traditional retail channels.
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The sports nutrition function segment is projected to grow at the highest rate during the forecast period.

Many sports nutrition supplements available today include multivitamins, branched-chain amino acids (leucine), omega-3 fatty acids, glucosamine, glutamine, beta-alanine, beetroot, and green tea extract, each of which provides different performance benefits. In general, all humans require an adequate amount of macro and micronutrients. However, due to extreme exertion athletes need to monitor their food intake. Sports nutrition supplements provide them with all the required nutrients, which is why this category is projected to grow fastly in the dietary supplements market.

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North America holds the highest market share during the forecast period.

North American nutrition and supplements hold the largest market share and are expected to expand further. The North American population has become more aware of health and has adopted dietary supplements as a part of their daily diet regime to have overall health and weight benefits. The population in the region is more prone to lifestyle disorders like diabetes, obesity, and high blood pressure, due to improper diet. The region is more inclined towards consuming junk and processed food that are devoid of nutrition, which gives rise to health disorders. Additionally, the trend of consuming vegan and less processed food is leading to the increased intake of dietary supplements to tackle nutritional deficiencies. Additionally, South Africa seems to be a potential market in terms of production and consumption of dietary supplements. The general trend of malnourishment and other nutritional deficiencies is seen in the population in the South African region. Together, it drives the overall dietary supplements market.

Dietary Supplements Market Growth Opportunities by 2028

The dietary supplements market is projected to reach USD 239.4 billion by 2028 from USD 167.5 billion by 2023, at a CAGR of 7.4% during the forecast period in terms of value. The demand for dietary supplements is driven by increasing consumer awareness of health and wellness, preventive healthcare, the aging population, and rising chronic diseases. The convenience of online purchasing and product availability further fuel market growth. For instance, in the United States, dietary supplement consumption is high due to a health-conscious population, a proactive approach to wellness, and a robust regulatory framework ensuring safety and quality standards.

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Opportunity: Shift towards plant-based supplements

The market for plant protein ingredients is growing at a high rate. Plant-based products witness a significant opportunity in the current market scenario as alternatives. The change in consumer preference and interest in plant-based sources due to its nutritional profile, inclination toward clean eating, rise in health concerns like lactose intolerance, and environmental concerns have contributed to the growth for the plant-based supplements.

Challenge: Consumer skepticism and fake supplements associated with nutraceutical products

Nutraceuticals refer to food ingredients and dietary supplements that provide certain medicinal benefits. The adoption and use of nutraceuticals are increasing due to an increase in clinical disorders. For example, there are supplements which are for people suffering from diabetes, it provides the optimum amount of fiber and protein to reduce insulin spike. However, there is a rise in consumer skepticism over these products due to the lack of availability of experimental evidence, false advertisement, and stringent regulatory framework.

The sports nutrition function segment is projected to grow at the highest rate during the forecast period.

Many sports nutrition supplements available today include multivitamins, branched-chain amino acids (leucine), omega-3 fatty acids, glucosamine, glutamine, beta-alanine, beetroot, and green tea extract, each of which provides different performance benefits. In general, all humans require an adequate amount of macro and micronutrients. However, due to extreme exertion athletes need to monitor their food intake. Sports nutrition supplements provide them with all the required nutrients, which is why this category is projected to grow fastly in the dietary supplements market.

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North America holds the highest market share during the forecast period.

North American nutrition and supplements hold the largest market share and are expected to expand further. North American population has become more aware of health and adopting dietary supplements as a part of their daily diet regime, to have overall benefits on health and weight. The population in the region is more prone to lifestyle disorders like diabetes, obesity, and blood pressure, due to improper diet. The region is more inclined towards consuming junk and processed food that are devoid of nutrition, which gives rise to health disorders. Additionally, the trend of consuming vegan and less processed food is leading to the increased intake of dietary supplements to tackle nutritional deficiencies. Additionally, South Africa seems to be a potential market, in terms of production and consumption of dietary supplements. The general trend of malnourishment and other nutritional deficiencies is seen in the population in the South African region. Together, it drives the overall dietary supplements market.

Latest Innovation in Global Dietary Supplements Market 2028

The dietary supplements market is projected to reach USD 239.4 billion by 2028 from USD 167.5 billion by 2023, at a CAGR of 7.4% during the forecast period in terms of value. The demand for dietary supplements is driven by increasing consumer awareness of health and wellness, preventive healthcare, the aging population, and rising chronic diseases. The convenience of online purchasing and product availability further fuel market growth. For instance, in the United States, dietary supplement consumption is high due to a health-conscious population, a proactive approach to wellness, and a robust regulatory framework ensuring safety and quality standards.

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Based on Type, Botanicals is anticipated to grow at a significant CAGR the market

Plant-based dietary supplements are derived from botanical sources such as herbs, fruits, vegetables, and other plant materials, offering natural health-promoting compounds for supplementation purposes. The increasing awareness of plant-based dietary supplement benefits, combined with a growing interest in plant-based lifestyles, has led to the popularity of botanical supplements among North American consumers. The demand for dietary supplements in the United States is being driven by increasing health consciousness, a desire for preventive healthcare, and the convenience of dietary supplements in bridging nutritional gaps in the diet.

Based on mode of application, soft gel segments is projected to grow at the fastest rate during the forecast period.

Due to their ease of consumption, especially for individuals with swallowing difficulties. Their gel-like texture and easy-to-swallow nature make them a preferred choice. Soft gels offer enhanced bioavailability, with advanced formulations that improve nutrient absorption. They can be customized to include a wide range of ingredients, providing flexibility for specialized products. The visually appealing and professional appearance of soft gels, along with their ability to mask unpleasant tastes and odors, contribute to their popularity. Moreover, the gelatin-based shell of soft gels extends the shelf life of enclosed ingredients. These factors drive the growth of soft gels in the dietary supplements market.

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North America holds the highest market share during the forecast period.

North American nutrition and supplements hold the largest market share and are expected to expand further. The North American population has become more aware of health and has adopted dietary supplements as a part of their daily diet regime to have overall health and weight benefits. The population in the region is more prone to lifestyle disorders like diabetes, obesity, and high blood pressure due to an improper diet. The region is more inclined towards consuming junk and processed foods that are devoid of nutrition, which give rise to health disorders. Additionally, the trend toward consuming vegan and less processed food is leading to an increased intake of dietary supplements to tackle nutritional deficiencies. Additionally, South Africa seems to be a potential market in terms of production and consumption of dietary supplements. The general trend of malnutrition and other nutritional deficiencies is seen in the population in the South African region. Together, it drives the overall dietary supplements market.

Key players in this market include Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors & Fragrance (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), GSK PLC. (UK), Bayer AG (Germany), Herbalife International of America, Inc. (US), Nature's Sunshine Products, Inc (US), Bionova (Canada), ArkoPharma (France), American Health (US), Pure Encapsulation (US), H&H Group (Hong Kong), Nu Skin (US), Power Gummies (India), Biomedical Research Laboratories (US), HealthKart (India), NutriScience Corporation (US), Nature's Essentials (US), and Life Extension (US) These players have adopted various growth strategies such as partnerships, agreements, collaborations, and new product launches to increase their global market presence.

Dietary Supplements Market: Growth Opportunities and Recent Developments

The global Dietary Supplements Market size is projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027. It is estimated at USD 155.2 billion in 2022. The growth of the global market is estimated to be driven by the increasing health awareness among consumers. Dietary supplements are a growing application of nutraceutical products. The food and nutrition industries have evolved to give consumers a more personalized experience to compensate for dietary loss through supplemental nutrition.

The Botanical segment by type is projected to achieve the Highest CAGR growth in the Dietary Supplements market. 

The demand for the botanicals ingredients included in the dietary supplements solutions had driven because of their consumer-perceived benefits, such as functional benefits and being "closer-to-nature," as well as their ability to impart pleasant flavours. Furthermore, attractive flavours and colors produced from natural sources are a vital part in dietary supplements solutions. Some of the advantages of botanical dietary supplements are, Low cost compared to prescription drug, It can be obtained without a prescription, Has the potential to be effective, despite the lack of evidence, and Contribute to a sense of self-sufficiency 

Driver: Shift in consumer preference due to increase in focus on health and prevention 

‘Self-care’ has now become an essential part of the modern consumer’s lifestyle. The growing emphasis on holistic health and immunity has resulted in some significant dietary changes among consumers. The use of vitamins, minerals, immunity-boosting foods, organic products, supplements, and other nutritional supplements has increased significantly. Though the ongoing pandemic has increased the focus on immunity, it is widely known that having a healthy immune system can help reduce the risk or severity of diseases and infections. It is also a key factor that, when combined with proper nutrition, can enhance the body's natural defenses. As people become more conscious of holistic wellbeing, the demand for immunity-boosting products has increased significantly. People are increasingly shifting to herbal supplements and other dietary supplements to address their health concerns. The increasing consumer health awareness and rising disposable income across regions are factors that have encouraged people to shift to nutraceuticals such as dietary supplements. Lifestyle changes, along with a better understanding of fitness and health, have encouraged people to take multivitamins and minerals in the form of capsules and tablets. 

Asia Pacific is projected to achieve the highest CAGR growth in the Dietary Supplements market. 

The rising influence of westernization, the growing millennial population, and increasing awareness are the key drivers of market growth. According to the UN, in 2019, 60% of the 1.8 billion global population of millennials reside in Asia. This population is active, enthusiastic about fitness, and continuously seeking innovative products. As a result, millennials are prominent consumers of dietary supplements in the region. Veganism has also become popular in the region, alongside rising demand for plant-based food products, especially in India, China, Australia, and Indonesia. This key factor would eventually pave the way for herbal supplements to grow significantly in value sales during the forecast period in the Asia Pacific. 

What factors are driving the growth of the dietary supplements market? 

Key Market Players: 

The key players in dietary supplements market includes Amway Corp (US), Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US), Abbott (US), Nestle (Switzerland), Otsuka Holding Co, LTD (Japan), H&H Group (China), Arkopharma (France), Bayer AG (Germany), Glanbia Plc (Ireland), Nature's Sunshine Products Inc (US), Fancl Corporation (Japan), Danisco (Denmark), Bionova (India), American Health (US), Pure Encapsulations LLC (US), GlaxoSmithKline, PLC (UK). These players in this market are focusing on increasing their presence through agreements and collaborations. These companies have a strong presence in North America, Asia Pacific and Europe. They also have manufacturing facilities along with strong distribution networks across these regions.

Sustainable Growth Opportunities in the Dietary Supplements Market

The global Dietary Supplements Market is estimated at USD 155.2 billion in 2022; it is projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027. Increasing awareness regarding nutrition and healthy lifestyles is driving the market for dietary supplements. It is widely known that having a healthy immune system can help reduce the risk or severity of diseases and infections. When combined with proper nutrition, dietary supplements can enhance the body’s natural defenses and immunity. As people become more conscious of holistic wellbeing, the demand for immunity-boosting products is expected to increase in the coming years.

 

 

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The Dietary Supplements market consists of a few globally established players such as Amway Corp (US), Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US), Abbott (US), Nestle (Switzerland), Otsuka Holding Co, LTD (Japan), H&H Group (China), Arkopharma (France), Bayer AG (Germany), Glanbia Plc (Ireland), Natures Sunshine Products Inc (US), Fancl Corporation (Japan), Danisco (Denmark), Bionova (India), American Health (US), Pure Encapsulations LLC (US), GlaxoSmithKline, PLC (UK). Strategic partnerships were the dominant strategy adopted by the key players, followed by expansions and new product launches. These strategies have helped them to increase their presence in different regions and industrial segments.

 

Herbalife Nutrition is a global nutrition firm that offers weight management, sports nutrition, and health & wellness products to people across the world. They distribute and advertise various nutrition products to and through a network of independent members, using a direct-selling business model. The company operates through five business segments, namely Weight Management, Targeted Nutrition, Energy, Sports and Fitness, Outer Nutrition and Literature, Promotional, and Others. It offers dietary supplements under the Weight Management and Targeted Nutrition product categories. Herbalife Nutrition offers a wide range of high-quality and science-backed products, including meal replacement protein shakes, teas, aloes, protein bars, nutritional supplements, sports hydration, and outer nutrition products. Till now, the company has marketed and sold approximately 120 types of products. The company’s manufacturing facilities, known as Herbalife Innovation and Manufacturing Facilities or HIMs, include HIM Lake Forest, HIM Winston-Salem, HIM Suzhou, and HIM Nanjing. Approximately 60% to 65% of their inner nourishment products distributed worldwide are made in the HIM manufacturing facilities.

 

The Archer-Daniels-Midland Company (ADM) harnesses the power of nature to offer nutrition to people all over the world. The corporation is a global leader in human and animal nutrition. It is also the world's largest agricultural origination and processing company. ADMs breadth, depth, insights, facilities, and logistical expertise give it unparalleled capabilities to address food, beverage, health & wellness, and other needs. ADM owns and manages a global grain elevator and transportation network for procuring, storing, cleaning, and transporting agricultural raw materials such as oilseeds, corn, wheat, milo, oats, barley, and products derived from those inputs. The company owns trademarks, brands, recipes, and other intellectual property, including patents, with a net book value of $903 million as of December 31, 2020. The company operates through four business segments: AG Services and Oilseeds, Carbohydrate Solutions, Nutrition, and Others. It offers dietary supplements under its Nutrition segment. The company’s Nutrition segment is involved in the manufacturing, sales, and distribution of a wide array of dietary supplements and nutrition products, including probiotics, prebiotics, enzymes, botanical extracts, and other specialty food & feed ingredients. The segment also comprises activities such as the manufacturing of contract and private label pet treats and foods, as well as the processing and distribution of formula feeds and animal health and nutrition products. The company operates through 46 innovation centers, 345 processing plants, 480 crop procurement facilities, and 200 bulk storage facilities in around 200 countries across the regions. ADM operates through numerous subsidiaries, such as Ab Mauri (UK), ABF Ingredients (UK), ABITEC Corporation (Us), Ohly (Germany), Golden Peanut Company LLC (US), ADM Milling (US), ADM Do Brasil Ltda. (Brazil), Wild Flavors, Inc. (US), and ADM Hamburg Ag (Germany).

 

Amway is one of the worlds largest direct selling companies. The company manufactures and distributes nutrition, beauty, personal care, and home products, which are sold solely through Amway’s Independent Business Owners (IBOs) in over 100 countries. The company operates through four business segments, namely Nutrition, Beauty, Personal Care, and Home and Others, which include Energy Drinks and Sports Nutrition products. It offers dietary supplements under its Nutrition segment. Dietary supplements and vitamins are offered under its Nutrilite brand. Amway is present in over 100 countries and territories and covers over 60 languages. More than 15,000 employees are involved in this organization, including around 500 scientists, engineers, and technical professionals. Amway has over 1,000 global patents and patents pending for its products, which is a natural result of its commitment to innovation and rigorous testing. Amway owns and operates about 6,000 acres (2,428 hectares) of certified organic farmland in Jalisco (Mexico), Trout Lake (Washington, US), and Ubajara (Brazil). Amway has about 750 locations and spaces worldwide, including experience centers, shops, plazas, and distribution centers. Amway operates six manufacturing facilities in strategic locations across the world that produce millions of high-quality products for its Amway Business Owners (ABOs) and customers.

 

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Pfizer Inc. is a research-based, global biopharmaceutical company. Through the research, development, manufacturing, marketing, sale, and distribution of biopharmaceutical medicines around the world, the company employs science and its global resources to offer therapies to people that extend and significantly improve their lives. The company seeks to promote wellness, prevention, treatments, and cures for the world's most feared diseases in both developed and emerging markets. On June 2, 1942, the company was incorporated under the laws of the State of Delaware. Pfizer manufactures medicines, vaccines, and consumer healthcare products, among others. The company operates through two business segments, namely, Biopharma and Pfizer CentreOne. It offers consumer healthcare products, including multivitamins and calcium supplements, through brands Centrum and Caltrate, respectively, under the Consumer Healthcare segment. In 2019, Pfizer and GSK combined their respective consumer healthcare businesses into a JV that operates globally under the GSK Consumer Healthcare name. The company has its presence in North America, Europe, the Asia Pacific, and the Middle East. Some of the major subsidiaries of Pfizer are Pharmacia & Upjohn (Sweden), Pfizer Japan Inc. (Japan), Medivation (US), and Hospira (US).

Dietary Supplements Market Growth by Emerging Trends, Analysis, & Forecast

According to MarketsandMarkets, the Dietary Supplements Market is estimated at USD 155.2 billion in 2022; it is projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027.

The impact of COVID-19 will further shift the demand towards dietary and nutritional supplements. Food supplements are likely to experience high growth due to the ongoing pandemic. The impact of COVID-19 and the severity of the coronavirus has highlighted the importance of immunity. The link between immune function and nutrition is further projected to drive the adoption of dietary supplements.

 

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The vitamin segment is projected to be the fastest-growing throughout the forecast period.  Vitamins differ from other biologically important molecules like proteins, carbohydrates, and lipids in various ways. Although the latter substances are also required for proper body functions, animals can synthesize almost all of them in adequate quantities. Vitamins, on the other hand, cannot be synthesized in sufficient amounts to meet body requirements and must therefore be obtained through the diet or from a synthetic source. For this reason, vitamins are referred to as essential nutrients.

 

The rising number of health-conscious consumers has triggered the demand for additional dietary supplements. In the pharmaceutical industry, some dietary supplements play an important role in the treatment of several diseases. Athletes and sports personnel view dietary supplements as performance-enhancing products. Hence during the forecast period, these additional segments are expected to witness a faster growth rate in terms of value sales.

 

Tablet is the most preferred mode of application of Dietary Supplements as they provide long lasting benefits. Tablets are widely used and offer convenience, affordability, a wide range of dosing patterns, simple packaging, storage, and cost effectiveness. Tablets also have a longer shelf life than other types of dietary supplements, making them more popular. Their compressibility ensures that they can hold more nutrients than a capsule while being compact. Tablets can be crushed and mixed into a drink for those who cannot swallow pills

 

Rising instances of vitamin deficiency and growing awareness about the health benefits of dietary supplements will drive the overall growth of the adults segment. The top three most common dietary supplements used by adults were multivitamin-mineral, vitamin D, and omega-3 fatty acids. Government programs, such as the Supplemental Nutrition Assistance Program (SNAP) or the Food Distribution Program on Indian Reservations (FDPIR), serve as a resource for low-income adults by supplementing food budgets to support healthy lifestyles.

 

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North America accounted for the largest share of the dietary supplements market during the forecast period. The large share of North America can be attributed to the rising prevalence of chronic diseases and the increasing awareness among consumers regarding the health benefits of dietary supplements. The market for dietary supplements in North America is moving toward maturity, due to which it has witnessed steady growth. The market is favorable for innovative and new ingredients of better and enhanced quality.

Dietary Supplements Market Growth by Emerging Trends, Analysis, & Forecast

 The Dietary Supplements Market is estimated at USD 155.2 billion in 2022; it is projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027. Increasing awareness regarding nutrition and healthy lifestyles is driving the market for dietary supplements. It is widely known that having a healthy immune system can help reduce the risk or severity of diseases and infections. When combined with proper nutrition, dietary supplements can enhance the body’s natural defenses and immunity. As people become more conscious of holistic wellbeing, the demand for immunity-boosting products is expected to increase in the coming years.

 

The Dietary Supplements market consists of a few globally established players such as Amway Corp (US), Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US), Abbott (US), Nestle (Switzerland), Otsuka Holding Co, LTD (Japan), H&H Group (China), Arkopharma (France), Bayer AG (Germany), Glanbia Plc (Ireland), Natures Sunshine Products Inc (US), Fancl Corporation (Japan), Danisco (Denmark), Bionova (India), American Health (US), Pure Encapsulations LLC (US), GlaxoSmithKline, PLC (UK). Strategic partnerships were the dominant strategy adopted by the key players, followed by expansions and new product launches. These strategies have helped them to increase their presence in different regions and industrial segments

 

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Herbalife Nutrition is a global nutrition firm that offers weight management, sports nutrition, and health & wellness products to people across the world. They distribute and advertise various nutrition products to and through a network of independent members, using a direct-selling business model. The company operates through five business segments, namely Weight Management, Targeted Nutrition, Energy, Sports and Fitness, Outer Nutrition and Literature, Promotional and Others. It offers dietary supplements under the Weight Management and Targeted Nutrition product categories. Herbalife Nutrition offers a wide range of high-quality and science-backed products, including meal replacement protein shakes, teas, aloes, protein bars, nutritional supplements, sports hydration, and outer nutrition products. Till now, the company has marketed and sold approximately 120 types of product. The company’s manufacturing facilities, known as Herbalife Innovation and Manufacturing Facilities or HIMs, include HIM Lake Forest, HIM Winston-Salem, HIM Suzhou, and HIM Nanjing. Approximately 60% to 65% of their inner nourishment products distributed worldwide are made in the HIM manufacturing facilities.

 

The Archer-Daniels-Midland Company (or ADM) harnesses the power of nature to offer nutrition to people all over the world. The corporation is a global leader in human and animal nutrition. It is also the worlds largest agricultural origination and processing company. ADMs breadth, depth, insights, facilities, and logistical expertise give it unparalleled capabilities to address food, beverage, health & wellness, and other needs. ADM owns and manages a global grain elevator and transportation network for procuring, storing, cleaning, and transporting agricultural raw materials such as oilseeds, corn, wheat, milo, oats, barley, and products derived from those inputs. The company owns trademarks, brands, recipes, and other intellectual property, including patents, with a net book value of $903 million as of December 31, 2020. The company operates through four business segments: AG Services and Oilseeds, Carbohydrate Solutions, Nutrition, and Others. It offers dietary supplements under its Nutrition segment. The company’s Nutrition segment is involved in the manufacturing, sales, and distribution of a wide array of dietary supplements and nutrition products, including probiotics, prebiotics, enzymes, botanical extracts, and other specialty food & feed ingredients. The segment also comprises activities such as the manufacturing of contract and private label pet treats and foods, as well as the processing and distribution of formula feeds and animal health and nutrition products. The company operates through 46 innovation centers, 345 processing plants, 480 crop procurement facilities, and 200 bulk storage facilities in around 200 countries across the regions. ADM operates through numerous subsidiaries, such as Ab Mauri (UK), ABF Ingredients (UK), ABITEC Corporation (Us), Ohly (Germany), Golden Peanut Company LLC (US), ADM Milling (US), ADM Do Brasil Ltda. (Brazil), Wild Flavors, Inc. (US), and ADM Hamburg Ag (Germany).

 

Amway is one of the worlds largest direct selling companies. The company manufactures and distributes nutrition, beauty, personal care, and home products, which are sold solely through Amway’s Independent Business Owners (IBOs) in over 100 countries. The company operates through four business segments, namely Nutrition, Beauty, Personal Care, and Home and Others, which include Energy Drinks and Sports Nutrition products. It offers dietary supplements under its Nutrition segment. Dietary supplements and vitamins are offered under its Nutrilite brand. Amway is present in over 100 countries and territories and covers over 60 languages. More than 15,000 employees are involved in this organization, including around 500 scientists, engineers, and technical professionals. Amway has over 1,000 global patents and patents pending for its products, which is a natural result of its commitment to innovation and rigorous testing. Amway owns and operates about 6,000 acres (2,428 hectares) of certified organic farmland in Jalisco (Mexico), Trout Lake (Washington, US), and Ubajara (Brazil). Amway has about 750 locations and spaces worldwide, including experience centers, shops, plazas, and distribution centers. Amway operates six manufacturing facilities in strategic locations across the world that produce millions of high-quality products for its Amway Business Owners (ABOs) and customers.

 

Pfizer Inc. is a research-based, global biopharmaceutical company. Through the research, development, manufacturing, marketing, sale, and distribution of biopharmaceutical medicines around the world, the company employs science and its global resources to offer therapies to people that extend and significantly improve their lives. The company seeks to promote wellness, prevention, treatments, and cures for the worlds most feared diseases in both developed and emerging markets. On June 2, 1942, the company was incorporated under the laws of the State of Delaware. Pfizer manufactures medicines, vaccines, and consumer healthcare products, among others. The company operates through two business segments, namely, Biopharma and Pfizer CentreOne. It offers consumer healthcare products, including multivitamins and calcium supplements, through brands Centrum and Caltrate, respectively, under the Consumer Healthcare segment. In 2019, Pfizer and GSK combined their respective consumer healthcare businesses into a JV that operates globally under the GSK Consumer Healthcare name. The company has its presence in North America, Europe, the Asia Pacific, and the Middle East. Some of the major subsidiaries of Pfizer are Pharmacia & Upjohn (Sweden), Pfizer Japan Inc. (Japan), Medivation (US), and Hospira (US).

 

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North America is projected to be the largest market during the forecast period. This is attributed to the widespread consumption of food and nutritional supplements in the US and Canada. The market for dietary supplements in the Asia Pacific is projected to register the highest growth during the forecast period. This is attributed to the growing popularity of functional and fortified foods in the region. The global market is rapidly growing in South Asian countries such as Vietnam, owing to the increased consumption of multivitamins and minerals. The growing geriatric population in the region is also a major factor driving the growth of the market.

Key Trends Shaping the Dietary Supplements Market

 The report "Dietary Supplements Market by type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function (Additional Supplements, Medicinal Supplements, Sports Nutrition), Mode of Application, Target Consumer and Region - Global Forecast to 2027", is estimated at USD 155.2 billion in 2022; it is projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027.

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The Botanical segment by type is projected to achieve the Highest CAGR growth in the Dietary Supplements market.

 

The demand for the botanicals ingredients included in the dietary supplements solutions had driven because of their consumer-perceived benefits, such as functional benefits and being "closer-to-nature," as well as their ability to impart pleasant flavours. Furthermore, attractive flavours and colors produced from natural sources are a vital part in dietary supplements solutions. Some of the advantages of botanical dietary supplements are, Low cost compared to prescription drug, It can be obtained without a prescription, Has the potential to be effective, despite the lack of evidence, and Contribute to a sense of self-sufficiency

 

By function, the additional supplements segment is estimated to account for the largest market share in the Dietary Supplements market.

 

This category includes supplements that can be consumed without a doctors prescription. Minerals, herbs or other botanicals, amino acids, enzymes, and a variety of other ingredients can be found in dietary supplements. Tablets, capsules, gummies, and powder, as well as drinks and energy bars, are all forms of dietary supplements. According to the National Center for Health Statistics, 57.6% of US adults aged 20 and above used a dietary supplement, with women (63.8%) using more than men (50.8%). Dietary supplement use increased with age in both sexes but was highest in women aged 60 and above (80.2%)

 

The tablet form segment by mode of application is estimated to account for the largest market share of the Dietary Supplements market over the forecast period.

 

Longevity of tablet form drives market growth. Compressed tablets are typically meant to be swallowed without being broken, chewed, or dissolved. This tablet type will usually only begin to break down after reaching the stomach (or some other stretch of the gastrointestinal tract). Compressed tablets have the advantage of being generally stable and available in various sizes and shapes. As a result, a wide range of dietary supplements can be easily incorporated into tablet form. For this reason, compressed tablets are popular

 

The elderly segment is projected to observe the highest CAGR growth in the Dietary Supplements market during the forecast period.

 

Dietary supplements in pill or liquid form are popular among the elderly. These are often nutrients under-consumed among older adults, such as calcium and vitamin D (in high demand) & B12. In older adults, vitamin D helps support skeletal health by building and protecting bones. According to the National Health and Nutrition Examination Survey, nearly 20% of elderly Canadian, European, and American adults have a vitamin D deficiency. Medical experts recommend 20 to 25 micrograms of vitamin D per day. The Commodity Supplemental Food Program (CSFP) provides nutritious USDA packaged food to low-income older adults to support a healthy dietary pattern.

 

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Asia Pacific is projected to achieve the highest CAGR growth in the Dietary Supplements market.

 

The rising influence of westernization, the growing millennial population, and increasing awareness are the key drivers of market growth. According to the UN, in 2019, 60% of the 1.8 billion global population of millennials reside in Asia. This population is active, enthusiastic about fitness, and continuously seeking innovative products. As a result, millennials are prominent consumers of dietary supplements in the region. Veganism has also become popular in the region, alongside rising demand for plant-based food products, especially in India, China, Australia, and Indonesia. This key factor would eventually pave the way for herbal supplements to grow significantly in value sales during the forecast period in the Asia Pacific.

 

The key players in this market include Amway Corp (US), Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US), Abbott (US), Nestle (Switzerland), Otsuka Holding Co, LTD (Japan), H&H Group (China), Arkopharma (France), Bayer AG (Germany), Glanbia Plc (Ireland), Natures Sunshine Products Inc (US), Fancl Corporation (Japan), Danisco (Denmark), Bionova (India), American Health (US), Pure Encapsulations LLC (US), GlaxoSmithKline, PLC (UK). These players in this market are focusing on increasing their presence through agreements and collaborations. These companies have a strong presence in North America, Asia Pacific and Europe. They also have manufacturing facilities along with strong distribution networks across these regions.

Dietary Supplements Market Will Hit Big Revenues In Future

The report "Dietary Supplements Market by type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function (Additional Supplements, Medicinal Supplements, Sports Nutrition), Mode of Application, Target Consumer and Region - Global Forecast to 2027", is estimated at USD 155.2 billion in 2022; it is projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027. The ageing population in the eastern and western countries have propelled the market growth of dietary supplements. According to the UKs Food Standard Agency (FSA), the majority of supplement consumers, are over 55 years old. These supplements are bought in the belief that old age can be joyful and pain-free, with a body of research pointing to memory enhancement, joint strengthening, and a vitality boost of glucosamine, ginkgo, and ginseng.

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The Botanical segment by type is projected to achieve the Highest CAGR growth in the Dietary Supplements market.

The demand for the botanicals ingredients included in the dietary supplements solutions had driven because of their consumer-perceived benefits, such as functional benefits and being "closer-to-nature," as well as their ability to impart pleasant flavours. Furthermore, attractive flavours and colors produced from natural sources are a vital part in dietary supplements solutions. Some of the advantages of botanical dietary supplements are, Low cost compared to prescription drug, It can be obtained without a prescription, Has the potential to be effective, despite the lack of evidence, and Contribute to a sense of self-sufficiency

By function, the additional supplements segment is estimated to account for the largest market share in the Dietary Supplements market.

This category includes supplements that can be consumed without a doctors prescription. Minerals, herbs or other botanicals, amino acids, enzymes, and a variety of other ingredients can be found in dietary supplements. Tablets, capsules, gummies, and powder, as well as drinks and energy bars, are all forms of dietary supplements. According to the National Center for Health Statistics, 57.6% of US adults aged 20 and above used a dietary supplement, with women (63.8%) using more than men (50.8%). Dietary supplement use increased with age in both sexes but was highest in women aged 60 and above (80.2%)

The tablet form segment by mode of application is estimated to account for the largest market share of the Dietary Supplements market over the forecast period.

Longevity of tablet form drives market growth. Compressed tablets are typically meant to be swallowed without being broken, chewed, or dissolved. This tablet type will usually only begin to break down after reaching the stomach (or some other stretch of the gastrointestinal tract). Compressed tablets have the advantage of being generally stable and available in various sizes and shapes. As a result, a wide range of dietary supplements can be easily incorporated into tablet form. For this reason, compressed tablets are popular

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Asia Pacific is projected to achieve the highest CAGR growth in the Dietary Supplements market.

The rising influence of westernization, the growing millennial population, and increasing awareness are the key drivers of market growth. According to the UN, in 2019, 60% of the 1.8 billion global population of millennials reside in Asia. This population is active, enthusiastic about fitness, and continuously seeking innovative products. As a result, millennials are prominent consumers of dietary supplements in the region. Veganism has also become popular in the region, alongside rising demand for plant-based food products, especially in India, China, Australia, and Indonesia. This key factor would eventually pave the way for herbal supplements to grow significantly in value sales during the forecast period in the Asia Pacific.

The key players in this market include Amway Corp (US), Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US), Abbott (US), Nestle (Switzerland), Otsuka Holding Co, LTD (Japan), H&H Group (China), Arkopharma (France), Bayer AG (Germany), Glanbia Plc (Ireland), Natures Sunshine Products Inc (US), Fancl Corporation (Japan), Danisco (Denmark), Bionova (India), American Health (US), Pure Encapsulations LLC (US), GlaxoSmithKline, PLC (UK). These players in this market are focusing on increasing their presence through agreements and collaborations. These companies have a strong presence in North America, Asia Pacific and Europe. They also have manufacturing facilities along with strong distribution networks across these regions.