Meat Products Market 2024: Opportunities, Challenges, and Growth Drivers

 The global meat products market, valued at USD 44.3 billion in 2023, is projected to grow at a robust 9.2% CAGR, reaching USD 68.9 billion by 2028. This sector, which includes beef, poultry, pork, lamb, and processed meats, is undergoing significant changes and innovations. The rising demand for meat products is driven by various factors, with no signs of slowing down.

A key driver of this growth is the expanding global population, particularly in emerging markets. As populations grow and disposable incomes rise, meat consumption increases, especially as a primary protein source. Urbanization also plays a crucial role, influencing dietary habits as people move to cities and seek out more convenient, processed meat options that cater to fast-paced lifestyles.

Meat Products Market Drivers: Demand for Convenience in Meat Products

The trend of urbanization, with more people migrating from rural areas to cities, has substantially impacted the meat products market. Urban living, characterized by busy schedules and limited time for meal prep, has led to a preference for processed and pre-packaged meat items. These products are highly appealing due to their convenience—such as pre-cut, marinated, and ready-to-cook options—making them ideal for urban consumers who prioritize time-saving meals. The compact living spaces and on-the-go nature of city life further boost the demand for these products, as they require minimal kitchen equipment and suit fast, portable meal preferences. Additionally, urban areas’ diverse culinary scene fuels the demand for processed meats that meet the varied tastes of multicultural populations. The assurance of food safety and quality also addresses urban consumers' concerns about access to fresh, locally sourced meat. In short, the convenience of processed and pre-packaged meats is a significant market driver, particularly in urban environments.

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Processed Meat Products Lead Market Share

In 2022, processed meat products, including cured, dried, smoked, roasted, and fermented varieties, accounted for the largest share of the meat products market. The growing demand for processed meats is influenced by multiple factors, including increasingly busy lifestyles. These products require little to no preparation, making them a popular choice for consumers looking for quick, easy meal solutions. Additionally, the variety of flavors and textures achieved through curing, smoking, and fermentation has attracted more adventurous consumers seeking new culinary experiences.

The globalization of food culture has further fueled this trend, exposing consumers to a wider range of culinary traditions and boosting demand for exotic flavors. Rising disposable incomes worldwide have made convenience foods like processed meats even more appealing, as they provide ready-to-eat or easy-to-prepare options. While health concerns may impact some purchasing decisions, the indulgent, savory nature of processed meats continues to attract consumers. Manufacturers are responding to these demands by offering healthier options, reflecting the market's evolving needs. Ultimately, the growing appetite for processed meats is a result of convenience, diverse culinary preferences, economic factors, and shifting consumer tastes.

Europe: The Fastest-Growing Meat Products Market

Europe is emerging as the fastest-growing market for meat products, driven by increasing health consciousness across the region. This rising awareness has spurred demand for meat products, with more manufacturers entering the market to meet this need. Sustainability concerns and a growing focus on healthier eating habits are key factors propelling this shift.

Health-conscious trends and new dietary preferences are shaping the European meat products market. The region is home to a large number of meat industry players, who are actively working to strengthen their market positions. These companies are employing strategies such as launching new products, expanding production capacities, and forming partnerships or acquiring competitors to enhance their regional presence. For example, Vion Group from the Netherlands has made significant investments to expand operations in eastern Germany, focusing on providing fresh, locally sourced beef and pork products. This approach supports regionalism in food retail, with an emphasis on organic options and sustainability through reduced carbon footprints and improved animal welfare by shortening transportation distances.

Key Players in the Meat Products Industry

Leading companies in the meat products market include Cargill, Incorporated (USA), JBS SA (Brazil), Tyson Foods, Inc. (USA), Hormel Foods Corporation (USA), and Vion Group (Netherlands). These industry giants are continuously innovating and adapting to meet the changing demands of the global market.

Meat Products Market Will Hit Big Revenues In Future

According to a research report "Meat Products Market by Animal (Beef, Pork, Poultry), Type (Processed, Frozen, Canned/Preserved, Chilled, Fresh), Distribution Channel (Retail, Food Service, E-Commerce), Nature, Packaging, and Region - Global Forecast to 2028" published by MarketsandMarkets, the global meat products market, valued at USD 44.3 billion in 2023, showcases a remarkable growth projection, anticipated to escalate to USD 68.9 billion by 2028, indicating a robust compound annual growth rate (CAGR) of 9.2% during the forecast period. The consumption of poultry meat has increased across nearly all countries and regions. Consumers are drawn to poultry for its affordability, product consistency, adaptability, and higher protein/lower fat content. On a per capita basis, the substantial growth rates in poultry consumption underscore its significant contribution to the national diets of several densely populated developing countries. These countries include China, India, Indonesia, Malaysia, Pakistan, Peru (anticipated to surpass the United States as the second-largest per capita consumer), the Philippines, and Vietnam.

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The food service segment in the meat products market is poised for remarkable growth with the highest CAGR in the upcoming forecast period.

Marketing and menu promotion in the context of restaurants involve strategic efforts to attract customers, create brand awareness, and drive sales of specific menu items for meat-based dishes. the increasing demand for meat in restaurants is influenced by a combination of factors such as culinary innovation, convenience, social experiences, and changing consumer preferences. The restaurant industry continues to adapt to evolving trends, contributing to the sustained and growing popularity of meat-based offerings. Various food service types such as restaurants, takeaways, caterers cater to a diverse range of culinary preferences, offering various meat-based dishes to satisfy different tastes and cultural preferences. This diversity attracts customers seeking a broad selection of meat options. The convenience of dining out is a significant factor contributing to the demand for meat in restaurants. Consumers often prefer the ease of having professionally prepared meat dishes without the need for cooking at home.

The frozen segment within the meat products market emerged as a pivotal force in 2022, steering the market's momentum.

The increasing popularity of frozen meat in the meat products market reflects the changing preferences and lifestyle needs of consumers. In an era where busy schedules are the norm, consumers prioritize convenience and time efficiency. Frozen meat products, which include a variety of processed options, provide a quick and uncomplicated meal solution that requires minimal preparation. The flash-freezing method not only ensures convenience but also extends the shelf life of the products while preserving their nutritional content. This aligns with the growing emphasis on food safety and quality, positioning frozen meat as a reliable choice for consumers. Additionally, the globalized nature of cuisine and the desire for diverse culinary experiences have led to a demand for a broader range of meats, a demand readily met by frozen options. Advances in freezing technologies, such as Individual Quick Freezing (IQF) and cryogenic freezing, significantly contribute to enhancing the overall quality of frozen meat products. The increasing preference for frozen meat is reshaping the dynamics of the meat products market, resulting in market expansion, heightened competition, and greater global market penetration. Manufacturers and retailers are adapting with creativity and strategic marketing initiatives, shaping a dynamic and competitive landscape within the industry. As the momentum of the frozen meat segment continues, it reveals promising opportunities for both consumers and industry stakeholders, influencing the future trajectory of the meat market.

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US is poised to maintain its dominant position within the North American meat products market throughout the forecast period.

In 2022, the United States exhibited higher per capita consumption and per capita expenditure on meat compared to global and regional levels. The predominant category was chilled raw packaged meat-processed, followed by fresh meat (counter), chilled raw packaged meat – whole cuts, frozen meat, cooked meats – counter, cooked meats – packaged, and ambient meat. Among the leading cities in the US meat sector, fresh meat (counter) led in volume terms in 2020. Meat consumption was notably higher among males than females in the US. Hypermarkets & supermarkets emerged as the largest distribution channel in the US meat sector in 2022, followed by food & drinks specialists and convenience stores. Rigid plastics emerged as the most utilized packaging material in the US meat sector, with flexible packaging and rigid metal following in usage.

Prominent industry players, including Cargill (US), Hormel Foods Corporation (US), Verde Farms (US), Lopez Foods, Inc (US) wield substantial influence in the meat products market. These entities boast robust manufacturing facilities and well-established distribution networks across pivotal regions such as North America, Europe, South America, and the Asia Pacific, ensuring a widespread presence and accessibility of their products.