China Dietary Supplements Market to Grow at a CAGR 8.3% from 2023 to 2028

According to a research report "China Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028”, published by MarketsandMarkets, China Dietary Supplements Market to Grow at a CAGR 8.3% from 2023 to 2028.

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Elderly and millennial populations are the key users of dietary supplements.

Millennials in China exhibit a strong affinity for technology and rely heavily on online platforms for their shopping needs. This tech-savvy generation enjoys convenient access to a diverse selection of dietary supplements through e-commerce channels. This accessibility allows them to easily explore and purchase products that align with their health and wellness goals, providing a seamless shopping experience.

On the other hand, the elderly population in China places great importance on maintaining good health and well-being as they advance in age. They actively seek proactive measures to enhance their overall health, manage age-related conditions, and bolster their immune systems. For this purpose, dietary supplements emerge as a convenient and readily available solution, effectively meeting their nutritional requirements and addressing specific health concerns. The dietary supplements market in China is driven by shifts in dietary habits due to urbanization and busy lifestyles. With an increased reliance on processed foods, there is a growing need for dietary supplements to address potential nutrient deficiencies and provide essential vitamins, minerals, and beneficial compounds. Additionally, the influence of Traditional Chinese Medicine (TCM) is significant, as many dietary supplements in China are formulated based on TCM principles and ingredients. These TCM-based supplements are believed to support health and promote balance in the body.

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Key players in this market include Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors & Fragrance (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), GSK PLC. (UK), Bayer AG (Germany), Herbalife International of America, Inc. (US), Nature's Sunshine Products, Inc (US), Bionova (Canada), ArkoPharma (France), American Health (US), Pure Encapsulation (US), H&H Group (Hong Kong), Nu Skin (US), Power Gummies (India), Biomedical Research Laboratories (US), HealthKart (India), NutriScience Corporation (US), Nature's Essentials (US), and Life Extension (US).

France Dietary Supplements Market Growth Opportunities by 2028

According to a research report "France Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028”, published by MarketsandMarkets, France Dietary Supplements Market to Grow at a CAGR 6.1% from 2023 to 2028.

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Government support for the consumption of nutritional supplements to drive demand.

France is considered one of the fastest-growing markets in terms of value sales in the European dietary supplements market. The country has witnessed an increase in the consumption of food supplements, which are concentrated sources of nutrients, plants, or other substances. According to a journal published in the Elsevier Public Health Emergency Collection, vitamin sales in France alone grew by approximately 40-60% in March 2020 compared to the same period the previous year.

The growth in vitamin sales in France has had a positive impact on the dietary supplements market. Increased consumer demand for vitamins reflects a greater focus on health and wellness, particularly during public health emergencies like the COVID-19 pandemic. This surge in vitamin sales has led to an increased interest in dietary supplements overall. Consumers who incorporate vitamins into their routines are more likely to explore and purchase other types of supplements, such as minerals, herbal products, and probiotics. The rising demand for dietary supplements presents opportunities for manufacturers and suppliers to develop innovative products tailored to consumer needs. Additionally, the popularity of online platforms and e-commerce has expanded the reach of the dietary supplement market in France, providing convenient access for consumers.

France Dietary Supplements Market 

The growing awareness about the health benefits associated with the consumption of various types of nutraceutical products, government support for the use of nutritional supplements, and the rising demand for such supplements from the pharmaceutical industry are the key factors driving the dietary supplements market in France.

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Germany Dietary Supplements Market to Grow at a CAGR 5.8% from 2023 to 2028

According to a research report "Germany Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028”, published by MarketsandMarkets, Germany Dietary Supplements Market to Grow at a CAGR 5.8% from 2023 to 2028.

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Consumer demand for specific nutrients drives market growth.

The increasing demand for plant-based food products in Germany has led to a parallel growth in the dietary supplements market. Plant-based diets offer numerous essential nutrients, but there may be specific vitamins, minerals, or beneficial compounds that are not adequately obtained solely from plant sources. As a result, there is a rising demand for dietary supplements that can complement plant-based diets and help fill potential nutritional gaps. Consumers are actively seeking supplements that provide the specific nutrients commonly found in animal-based products, such as vitamin B12, iron, omega-3 fatty acids, and protein. Individuals following plant-based diets often have distinct dietary preferences or restrictions, such as vegan or vegetarian lifestyles. They may also have specific health goals, including muscle recovery, increased energy levels, or overall well-being. Dietary supplements serve as a valuable means of providing targeted nutritional support to individuals adhering to plant-based diets. These supplements address their unique requirements, optimize their health outcomes, and help them achieve their desired health goals.

Germany Dietary Supplements Market

In essence, the demand for dietary supplements in the context of plant-based diets arises from the need to bridge potential nutritional gaps, cater to specific dietary preferences and restrictions, and support individuals in reaching their health and wellness objectives. By offering supplements that fulfill these requirements, the dietary supplements market in Germany is flourishing alongside the increasing popularity of plant-based eating habits.

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Some of the prominent key players are:

• Bayer AG
• Pfizer Inc.
• Sanofi SA
• Merck KGaA
• GlaxoSmithKline PLC
• Nutrilo GmbH
• DSM Nutritional Products AG
• Vital Health Foods
• Natures Aid Ltd.
• Hübner Naturarzneimittel GmbH

UK Dietary Supplements Market to Grow at a CAGR of 7.6% from 2023 to 2028

According to a research report "UK Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028”, published by MarketsandMarkets, UK Dietary Supplements Market to Grow at a CAGR 7.6% from 2023 to 2028.

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The popularity of herbal and probiotics supplements in the UK to boost demand.

The maket for herbal and probiotic supplements in the UK is experiencing significant growth due to increasing consumer preference for natural alternatives to maintain health and well-being. Herbal supplements, which are derived from plant sources, are highly valued for their perceived holistic approach to wellness and association with traditional healing practices. This popularity is fueled by consumers' belief in the natural benefits offered by these supplements. Additionally, the availability of comprehensive information and educational resources through online platforms, health publications, and healthcare professionals has played a crucial role in driving consumer awareness and subsequently boosting the demand for herbal and probiotic supplements. Probiotic supplements, in particular, have gained substantial attention in the UK due to their potential benefits for digestive health. With an increasing understanding of the gut-brain connection and the significant role of gut health in overall well-being, there has been a surge in demand for probiotic supplements that support a healthy gut microbiome.

UK Dietary Supplements Market

The Health Food Manufacturers Association (HFMA) commissioned a new survey, Health of the Nation 2021: Lockdown Focus, which revealed a 19% increase in supplement users in the UK. According to the data, the number of daily UK supplement users had risen to nearly 20 million, a 19% increase since the last survey in 2019, when the figure was 16.5 million. Over 71% of adults use food supplements, with one-third claiming the pandemic was the catalyst Vitamin D was the most popular dietary addition among new users, accounting for 63%, followed by vitamin C (39%).

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UK Dietary Supplements Market Key Players:

• GlaxoSmithKline plc
• Pfizer Inc.
• Atrium Innovations Inc.
• Amway Corporation
• NBTY, Inc.
• Herbalife International of America, Inc.
• Bayer AG
• Nature's Bounty Co.
• GNC Holdings, Inc.
• Solgar, Inc.

Enteric Disease Testing Market Growth Opportunities by 2026

The enteric disease testing market is projected to grow at a CAGR of 6.0% to reach USD 2.4 billion by 2026. The increasing food demand has compelled farmers, food manufacturers, and suppliers to increase the quantity and improve the quality of agricultural produce and food products. To meet the increasing food demand, global food production must be increased by 70% by 2050, according to the Food and Agriculture Organization of the United Nations (FAO). The increase in global food production impacts the growth of the enteric disease testing market with an increasing number of enteric disease controls in each step—from the raw material procurement till the product reaches consumers, who look out for accredited certification when they purchase food products to ensure the safety of food.

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Driver: Increase in demand for convenience foods

Busy lifestyles have slowly shifted consumer focus from traditional buying of raw food products to convenience and packaged food products, such as frozen foods and ready-to-eat (RTE) meals. For higher marketability, additives are used to accentuate the organoleptic characteristics of food & beverages. Packaged products are also added with preservatives to improve their shelf life.

Opportunity: Technological innovations in the enteric disease testing industry

Technological advancements and innovation across the supply chain have brought about a change in the way business is conducted. The focus is on reducing the lead time, sample utilization, the overall cost of testing services offered. Cheaper, faster, and efficient computing hardware coupled with improved software, network connectivity, and advanced sensors is gaining traction in the enteric disease industry.

The meat, poultry and seafood food sub-segment is estimated to account for the largest market share in the by food end use segment of enteric disease testing market over the forecast period.

The global consumption of meat and processed meat products is highly rising. Further, with expanding globalization, food products are traded, which provides scope for various processes ranging from packaging, handling, storing and transportation, leading to food infestation. All these factors lead to an increased chance of contamination of the food, due to which the meat and seafood products are estimated to account for the highest market share in the market.

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The rising health awareness among consumers in the North American region and presence of key players is projected to account for the largest market size during the forecast period

The high level of awareness about healthy foods and nutrition is projected to drive the market growth for enteric disease testing market in North American region. Furthermore, the US and Canada combined have a high concentration of market players after Europe and are also high on technology adoption.

Key players in this market include SGS SA (Switzerland), Eurofins Scientific (Luxembourg), Intertek Group plc (UK), Bureau Veritas (France), ALS Limited (Australia), and TÜV SÜD (Germany). Key players in this market are focusing on increasing their presence through mergers & acquisitions and new product developments, specific to consumer tastes in these regions. These companies have a strong presence in Europe and North America. They also have manufacturing facilities along with strong distribution networks across these regions.

Food Encapsulation Market Growth Opportunities by 2027

The food encapsulation market was valued at USD 11.5 billion in 2022; it is projected to grow at a CAGR of 8.2% to reach USD 17.0 billion by 2027. The market for encapsulation is growing globally at a significant pace due to its numerous applications and multiple advantages over other technologies. Some of the major advantages of encapsulation are that it helps provide enhanced stability and bioavailability to the bioactive ingredients and also helps increase the shelf life of food products and maintains the taste and flavor for a longer period. Encapsulation is increasingly used in various industrial areas such as nutraceuticals and food & beverages.

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The high growth opportunities in emerging regions are attributed to the growing economies and technological advancements. North America accounts for the largest share of the food encapsulation market, with the US being the largest contributor. This is because of the presence of most of the major players in the market and the availability of advanced technologies. Asia Pacific is projected to grow at the highest rate due to the increase in industrial activities and health consciousness among consumers.

Drivers: Innovative food encapsulation technologies enhance market penetration.

Food encapsulation technology has evolved from being a fundamental preservation technology to a complex food processing technology. This technology enables many properties such as color and taste-masking and controlled release of bioactive ingredients. The evolution of encapsulation technology has happened through many stages. They have been further classified into microencapsulation, microencapsulation, and nanoencapsulation. Food manufacturers are developing newer encapsulation technologies. The aim to maximize and preserve product taste without environmental degradation. The preservation of potency along with health benefits value addition to the product is pushing manufacturers towards adopting food encapsulation.

Increase in consumption of nutritional convenience and functional foods.

In recent years, functional foods have been one of the fastest-growing health and wellness food & beverage categories worldwide, followed by naturally healthy and organic food products. According to the International Food Information Council (IFIC), milk formula, energy drinks, probiotic yogurt, juice drinks, sports drinks, cereal, and biscuits were among the top-performing functional global health and wellness food categories in 2020.

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North America dominated the food encapsulation market; it is projected to grow at a CAGR of 7.8% during the forecast period.

The food encapsulation market in North America is influenced by factors like health awareness, promotion of nutraceuticals and functional foods and growing expenditure on prevention of chronic non communicable diseases. Food encapsulation adds value to foods and effectively delivers potent bioactives in isolation as supplements or as value addition in functional foods. The US dominated the market in 2021 and is projected to be the fastest-growing market for food encapsulation in North America. The market in this region is driven by technological advancements in food encapsulation techniques such as liposome compression, inclusion complex and centrifugal extrusion and the growing demand for functional and fortified foods that use encapsulated nutrients and the growing consumption of convenience foods that use encapsulated flavors and colors.

Modified Starch Market Growth Opportunities by 2027

The modified starch market was estimated to be worth $13.7 billion globally in 2022 and is anticipated to increase to $15.9 billion by 2027, rising at a CAGR of 3.1% between 2022 and 2027. Modified starch is a versatile ingredient that has the ability to transform basic properties of native starch to suit the specific requirements of various industries. With its exceptional characteristics such as bulk water absorption, emulsification, and thickening properties, modified starch has opened up a vast spectrum of applications. Not only does it enhance the quality of food & beverages, but it has also proven to be a game-changer in the textile and paper industry. By serving as a texture agent, fat replacer, and emulsifier, modified starch has become a critical ingredient in the formulation of products across different sectors. Thanks to the advanced processing technology used to develop modified starch, it has become possible to create tailor-made ingredients that can solve a wide range of formulating challenges.

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Drivers: Growth in demand for adhesives in a range of industrial applications

Modified starch specifically provides maximum adhesive performance and superior strength at a low cost for a wide range of applications. It can be used in a variety of viscosities to meet the needs of diverse applications and end-use requirements. Modified starch is one of the major raw materials used in the paper industry. Modified starch is used as a starch paste adhesive in laminating paper-to-paper and poly-to-paper. A single sheet of paper contains as high as 8% of modified or unmodified starch. The industry uses modified starch in both dry strength and wet end sizing. It acts as a water retention agent, which also binds the pulp and improves the surface of the paper.

Liquid modified starch is the second fastest growing form in the global modified starch market

Modified starch in the liquid form is estimated to account for a very low market share in the global modified starch market. It is not preferred by many industrial manufacturers because of the challenges associated with it. The liquid form of modified starch is much more difficult to transport. The process requires much more effort in terms of the requirement of specialized equipment. It also demands a proper specialized transportation system in place to transport liquid modified starch. The loading and unloading part of the whole process of transporting them is also very complex and requires much more attention and carefulness. Therefore, liquid modified starches are not preferred in any industry and used only when exclusively required.

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Asia Pacific is the largest and fastest growing region in the modified starch market and anticipated to maintain its dominance over the forecast period

The modified starch market in the Asia Pacific region is the largest. The market is estimated to grow at a significant growth rate, owing to the rising demand in large economies, such as China, India, Japan, and other Southeast Asian countries. The industrial organization and technology of starch processing are changing rapidly in the region. Unlike other regions where starch is processed almost entirely by large companies, in Asia Pacific, starch processing is done by small and medium-sized firms. Historically, native starch has been largely used for food products in the region. The industrial applications and technologies involved in starch processing are changing rapidly in the Asia Pacific countries. Modified starch is increasingly being demanded by many industries in the region. Various industries are incorporating modified starches in their manufacturing processes and products.