Upcoming Growth Trends in the Gummy Supplement Market

The global gummy supplement market is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. An increase in diseases, disposable incomes, and awareness of fortified food products is driving the gummy supplements market.  The chewy texture of gummies is a distinctive feature that appeals to individuals of all age groups, making them an attractive product for consumption. Gummies are a tasty and enjoyable delight to eat because of their appealing soft, spongy texture. Gummies are a simple and portable supplement option because they are frequently provided in small, sealed packets or containers. They are a well-liked option for time-pressed consumers searching for a quick and delectable treat because they are simple to transport and enjoy when traveling.

The desire to eat healthier has gradually increased interest in seeking convenient and enjoyable ways to supplement their diets. Gummies offer a fun and tasty alternative to traditional supplement formats like pills and capsules. The demand for gummy supplements is driven by the aging population seeking more palatable ways to consume dietary supplements. Gummy supplements' ability to mask unpleasant Flavors and Odors has made them an attractive option for consumers across all ages.

Gummy Supplements Market Drivers: Rising rate of vitamin-deficiency diseases and undernutrition

Micronutrient deficiencies significantly impair immune systems, hinder infant growth and development, and limit human potential, leading to higher morbidity and mortality rates. Deficiencies in iron, vitamin A, zinc, folate, vitamin B12, vitamin D, and iodine can have severe health consequences, including increased susceptibility to infections, birth defects, blindness, stunted growth, cognitive impairment, poor school performance and productivity, and even death. Adolescent girls, women of reproductive age (15-49 years), pregnant and lactating women, and young infants are particularly vulnerable to the adverse effects of micronutrient deficiency due to their high nutritional requirements. Scientific studies have shown that improving diets, fortifying staple foods and condiments, biofortification, and supplementation can boost micronutrient intake in the general population or among those with higher needs. This can reduce maternal and child morbidity, impaired neurocognitive development, and mortality associated with micronutrient deficiencies.

Gummy supplements, such as vitamins, are designed to be more palatable than traditional vitamin tablets and capsules, increasing the likelihood of regular consumption. Additionally, vitamins that are soluble, chewable, sticky, or in powder form tend to be easier to digest. Vitamin C and B2 (riboflavin) are the most frequently incorporated vitamins in multivitamin gummies.

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Vitamin Gummies was one of the types Which Accounted Highest Market Share in North America

Vitamin gummies, a type of gummy supplement, are becoming increasingly popular due to their convenience and appealing taste. They offer a tasty and easy way to get essential vitamins and minerals without the need to swallow pills or capsules. Available in a variety of Flavors and shapes, they are enjoyed by both adults and children.

The popularity of vitamin gummies has surged in North America, driving significant growth in the gummy supplements market. This trend is fuelled by the rising incidence of vitamin deficiencies and undernourishment, alongside an increasing demand for vitamin C and D supplements. The need for personalized supplement solutions has further boosted this market. However, while vitamin gummies can be a convenient and enjoyable addition to one’s diet, they should not replace a healthy, balanced diet. A well-rounded diet, rich in fruits, vegetables, whole grains, and lean proteins, remains essential for providing the necessary nutrients for optimal health.

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US is one of the Major Market for Gummy Supplement in North America

The United States is one of the leading markets for gummy supplements in North America. In recent years, the popularity of gummy supplements has surged due to several factors. These include a rise in vitamin deficiencies, a growing demand for vitamin C and D supplements, and the increasing need for personalized supplement solutions. Gummy supplements offer a convenient and flavourful way to address vitamin deficiencies and support health and wellness goals.

The key players in the gummy supplements market include GSK Plc. (UK), Haleon Group of Companies (UK), Church & Dwight Co., Inc. (US), Amway (US), Bayer AG (Germany), Nestle (Switzerland), Unilever (UK), and Otsuka Pharmaceutical Co., Ltd. (Japan).

Gummy Supplement Market Will Hit Big Revenues In Future

According to a research report "Gummy Supplements Market by Type (Vitamin Gummies, Omega Fatty Acid Gummies, Collagen Gummies, CBD Gummies), Starch Ingredient (Supplements With Starch, Starchless Systems), Distribution Channel, End User, Functionality Region - Global Forecast to 2028" published by MarketsandMarkets, the global Gummy supplement market is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. The World Health Organization (WHO) estimates that more than two billion people worldwide suffer from micronutrient insufficiency. Iron, vitamin A, and iodine deficiencies are the most prevalent worldwide, particularly in youngsters and pregnant women. Micronutrient deficits are disproportionately prevalent in low- and middle-income counties. Micronutrient deficiencies can induce evident and serious health issues, but they can also produce less clinically noticeable decreases in energy, mental clarity, and overall capacity. This may result in poorer academic performance, decreased productivity at work, and a higher chance of contracting other illnesses and medical disorders. A lot of these inadequacies can be avoided by taking supplements. Thus, consumers are gradually adopting gummy supplements which provide the required number of vitamins, minerals, and other micronutrients in a convenient and tasteful form.

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Vitamin gummies segment is anticipated to have the largest share among gummy types in 2023

The global market for gummy vitamins is currently experiencing tremendous growth. Gummy vitamins typically have delicious fruity flavors and all the necessary micronutrients. Therefore, a lot of individuals choose gummy vitamins over conventional vitamins, especially kids and elder people who have problems swallowing tablets. In the upcoming years, the nutraceutical business is expected to see a significant increase in sales of vitamin gummies. Working-class consumers who seek to balance health factors like folic acid, metabolic health, and glycemic index in an effort to address problems like bone strength, immunity, and vitamin deficiencies will also contribute significantly in the expansion of the gummy supplements market.

The kids segment is projected to grow at the fastest rate among all the other end-users in the Gummy Supplements market in 2023

Gummy supplements have grown in popularity as a convenient way to provide kids with the vitamins and minerals they require without having to consume a range of foods. Gummy supplements meet the changing demands of children. They supply comprehensive nourishment in an uncomplicated way to the kids. They are superior to normal vitamins and more appealing to capture kids' interest and make them easier to ingest. Unlike tablets or pills, gummies are easier for kids to swallow since they are shaped like sweets. Additionally, according to the scientific article titled “Intraindividual double burden of overweight and micronutrient deficiencies or anemia among preschool children”, published in 2020, an estimated 29% of preschool children worldwide are vitamin A deficient, 18% are anemic, and 17% are at danger of low zinc intake. Thus, the soaring rates of micronutrient deficiencies can be reduced with the help of gummy supplements, augmenting its market growth.

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North America region is witnessing the highest growth rate in the Gummy Supplements market

According to a 2022 report from the American Psychological Association, financial troubles, along with a deluge of horrible visuals from Ukraine as Russia, have pushed a majority of Americans to new levels of stress. Hence, although immunity gummies are increasingly popular in the US after the pandemic, interest in gummies that assist mental health and sleep has also been rising.

Additionally, according to the CDC,  the prevalence of metabolic syndrome is estimated at more than 30% in the United States Thus, A vitamin, mineral, or supplement product is normally taken by more than three out of every four Americans to maintain their health. Considering gummies are the most convenient and flavorful form of supplements providing a variety of functionality, the market is rapidly flourishing in this region.