Growth Opportunities in the Meat Starter Cultures Market

According to MarketsandMarkets, the global meat starter cultures market size is estimated to be valued at USD 62 million in 2020 and is projected to reach USD 76 million by 2025, recording a CAGR of 3.9% in terms of value. The growth of the meat starter cultures market can be attributed to the increase in demand for processed meat products with higher shelf-life. Along with that, demand for organic and clean-label meat products have been increasing in the developed regions, which are also expected to fuel the meat starter cultures market in the forecasted period. European region dominated the global meat starter cultures market.

 

 

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Starter cultures are bacterial or fungal strains that are used to initiate the fermentation process. The meat starter culture can be defined as microbial cultures used to promote and conduct the fermentation process in meat products. They help in increasing the safety of fermented meat products and also enhance the characteristics of the end-product. The meat starter cultures market is witnessing growth due to the increasing demand for packaged meat products and technical advancement in the processed meat industry. In recent times, consumers have been more aware of health and wellness and have been selective in their daily consumptions. Consumers have been conscious about the proteins and nutrients intake from non-preservative food products for their overall physical and mental growth and development. This resulted in a shift in consumer preferences toward clean-label food products. Since ages, meat has been a prominent source of high-quality proteins for humans, and in recent times, meat has been consumed either in the fresh or processed form. According to the Food and Agriculture Organization (FAO), the global average meat consumption was 41.3 kg/capita in 2015, and is estimated to be 46.3 kg/capita in 2030. Also, a study published by the North American Meat Institute (NAMI) in 2018 had stated, more than 90% of US citizens include meat and poultry products in their diet.

 

The processed meat undergoes modification in order to improvise its taste and shelf-life suitable for consumption at a later time. Additionally, processed meat involves products that contain either 100% meat or, at times, the minimum composition of meat. They include products such as chicken sausages, corned beef, canned meat or bacon, among others. The consumer preferences have been increasing toward processed meat due to their ease of cooking and can be consumed anytime, with minimal time required for cooking.

 

The synthetic or processed food products consist of nitrites and nitrates in larger quantities, and higher consumption of such food products have proven to be detrimental to the human body and may also lead to cancer in some cases. Therefore, the augmenting demand for safe and healthy food products is fueling the demand for organic animal husbandry. Additionally, organic processed meat products have negligible use of artificial chemicals, resulting in their usage for the manufacturing of clean-label meat products. Ingredient manufacturing companies such as DuPont (US) and Kerry Group (Ireland) have been emphasizing the development of meat starter cultures to mitigate the use of artificial preservatives for increasing the shelf-life of meat products. Therefore, the above factors are anticipated to drive the global meat starter cultures market during the forecast period.

 

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The meat starter cultures market in Europe is dominant due to the increasing demand for processed meat products with higher shelf-life because of a shift in lifestyle trends. People are looking for ready-to-cook meal options as they are leading a busy life. The consumption of sausage has been prominent in these countries, resulting in a rise in demand for meat starter cultures for their production. The leading companies dominating the meat starter cultures market include Chr. Hansen (Denmark), Kerry Group (Ireland), and DSM (Netherlands); have a robust presence in Europe due to higher demand for packaged meat in these regions.

North America is the fastest-growing market as the technological advancements involved in monitoring and using meat starter cultures are available in the region, and meat manufacturers have been adapting to the changing technologies. The demand for meat starter cultures is increasing as consumers have been inclined toward organic and clean-label meat products. Also, key players are increasingly investing in the North American meat starter culture market.

Upcoming Growth Trends in the Meat Starter Cultures Market

According to MarketsandMarkets, the "Meat Starter Cultures Market by Application (Sausages, Salami, Dry-cured meat, and Others), Microorganism (Bacteria, and Fungi), Composition (Multi-strain mix, Single strain, and Multi-strain), Form, and Region - Global Forecast to 2025" size is estimated to be valued at USD 62 million in 2020 and projected to reach USD 76 million by 2025, recording a CAGR of 3.9%, in terms of value. The functional properties of meat starter cultures and their benefits while incorporation in a wide range of applications are driving the global meat starter cultures market.

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By microorganism, the bacteria is projected to account for the largest share in the meat starter cultures market during the forecast period

Based on microorganism, bacteria dominated the market. Starter cultures are used to initiate the fermentation of meat products such as sausages, salami, and dry-cured meat. There are two types of microorganisms that are mainly used as meat starter cultures, namely, bacteria and fungi. Bacteria-based starter cultures are that are majorly used in the industry include lactic acid bacteria (LAB) and coagulase-negative staphylococci (CNS). These are the dominant microorganisms that are used in meat products to prohibit pathogens and spoilage microorganisms during the pre-and post-processing of meat products.

By application, sausages segment is projected to account for the largest share in the meat starter cultures market during the forecast period

By application, the market is segmented into sausages, salami, dry-cured meat, and others (such as pepperoni and other processed-meat products). The meat sausages segment, akin to most other non-processed fresh meats and meat preparations, comprises perishable food products, and most sausage manufacturers have been looking for additional safety or longer shelf life, either in terms of less spoilage or delayed oxidation. Meat starter cultures are used to provide additional safety and delay spoilage by shifting the uncontrolled fermentation that spoils the meat to a controlled fermentation by safe bacteria. Meat starter cultures ferment the sausages and preserve their flavor, texture, color, and increase their shelf-life by averting wastage.

Europe is projected to account for the largest market share during the forecast period

Europe has been a major contributor to the growth of the processed meat industry, as a huge percentage of consumers have been inclined toward packaged meat applications such as sausages, salami, and dry-cured meat. The busier lifestyles of consumers in Western European countries such as Germany, the UK, France, and Italy have been propelling the demand for meat products with higher shelf-life. Therefore, augmenting the demand for meat starter cultures in this region. The European region consists of some of the major manufacturers from the meat starter culture market, such as Chr. Hansen (Denmark), DSM (Netherlands), Kerry Group (Ireland), Biochem SRL (Italy), and Sacco SRL (Italy). These key players have been bolstering the usage of meat starter cultures in this region by offering technologically advanced equipment for monitoring and usage of meat starter cultures.

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Key Market Players:

Chr. Hansen (Denmark), DSM (Netherlands), Kerry (Ireland), DuPont (US), Frutarom (Israel), Galactic (Belgium), Lallemand (Canada), Proquiga (Spain), Westcombe (UK), Biochem SRL (Italy), RAPS GmbH (Germany), DnR Sausages Supplies. (Canada), Sacco System (Italy), Canada Compound (Canada), Biovitec (France), Genesis Laboratories (Bulgaria), Meat Cracks (Germany), THT S.A. (Belgium), Stuffers Supply Co. (Canada), MicroTec GmbH (Germany), and Codex-Ing Biotech (US).

Meat Starter Cultures Market to Witness Unprecedented Growth in Coming Years

According to MarketsandMarkets, the "Meat Starter Cultures Market by Application (Sausages, Salami, Dry-cured meat, and Others), Microorganism (Bacteria, and Fungi), Composition (Multi-strain mix, Single strain, and Multi-strain), Form, and Region - Global Forecast to 2025" size is estimated to be valued at USD 62 million in 2020 and projected to reach USD 76 million by 2025, recording a CAGR of 3.9%, in terms of value. The functional properties of meat starter cultures and their benefits while incorporation in a wide range of applications are driving the global meat starter cultures market.

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Restraints: Stringent government regulations for the use of starter cultures in processed meat products

Stringent regulations have proved to be a major hindrance stifling the market for starter cultures. Some of the global organizations involved in providing regulatory norms include the World Trade Organization (WTO), European Food and Feed Cultures Association (EFFCA), and other regulatory bodies. The regulations for starter cultures as listed by the different organizations include the following:

World Trade Organization

The World Trade Organization (WTO) has laid down stringent rules and regulations for the import and export of living microbes. The manufacturer has to obtain an environment clearance certificate, quality certificate, and some other related certifications before manufacturing microorganisms at the industrial level. Since the starter culture industry involves high risk with respect to the health and environment, it would not be easy for new manufacturers to enter the starter culture market. There have been special regulatory measures present for companies to discard the culture and biological effluent after the production.

European Food Safety Authority & Qualified Presumption of Safety

The uses of bacteria must conform to the general food safety standards, such as the European General Food Law (European Parliament and the Council, 2002). The European Food Safety Authority (EFSA) had announced five ‘generic’ approaches for the safety assessment of microorganisms in food with a history of safe use. This approach includes a qualified presumption of safety (QPS) in food. QPS derives basic knowledge of the microorganisms that includes its pathogenicity, taxonomy, familiarity, and application in food. The Scientific Committee of EFSA indicates that a thorough knowledge of the microorganism is sufficient for awarding the QPS status for numerous species from the groups of lactic acid bacteria and yeast.

By application, sausages segment is projected to account for the largest share in the meat starter cultures market during the forecast period

By application, the market is segmented into sausages, salami, dry-cured meat, and others (such as pepperoni and other processed meat products). The meat sausages segment, akin to most other non-processed fresh meats and meat preparations, comprises perishable food products, and most sausage manufacturers have been looking for additional safety or longer shelf life, either in terms of less spoilage or delayed oxidation. Meat starter cultures are used to provide additional safety and delay spoilage by shifting the uncontrolled fermentation that spoils the meat to a controlled fermentation by safe bacteria. Meat starter cultures ferment the sausages and preserve their flavor, texture, color, and increase their shelf-life by averting wastage.

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The European region dominated the meat starter culture market with the largest share in 2019.

The meat starter cultures market in Europe is dominant due to the increasing demand for processed meat products with higher shelf-life because of a shift in lifestyle trends. People are looking for ready-to-cook meal options as they are leading a busy life. The consumption of sausage has been prominent in these countries, resulting in a rise in demand for meat starter cultures for their production. The leading companies dominating the meat starter cultures market include Chr. Hansen (Denmark), Kerry Group (Ireland), and DSM (Netherlands); have a robust presence in Europe due to higher demand for packaged meat in these regions.

North America is the fastest-growing market as the technological advancements involved in monitoring and using meat starter cultures are available in the region, and meat manufacturers have been adapting to the changing technologies. The demand for meat starter cultures is increasing as consumers have been inclined toward organic and clean-label meat products. Also, key players are increasingly investing in the North American meat starter culture market.

This report includes a study on the marketing and development strategies, along with the product portfolios of leading companies. It consists of profiles of leading companies, such as Chr. Hansen (Denmark), DSM (Netherlands), Kerry (Ireland), DuPont (US), Frutarom (Israel), Galactic (Belgium), Lallemand (Canada), Proquiga (Spain), Westcombe (UK), Biochem SRL (Italy), RAPS GmbH (Germany), DnR Sausages Supplies. (Canada), Sacco System (Italy), Canada Compound (Canada), Biovitec (France), Genesis Laboratories (Bulgaria), Meat Cracks (Germany), THT S.A. (Belgium), Stuffers Supply Co. (Canada), MicroTec GmbH (Germany), and Codex-Ing Biotech (US).

Upcoming Growth Trends in the Meat Starter Cultures Market

 According to MarketsandMarkets, the "Meat Starter Cultures Market by Application (Sausages, Salami, Dry-cured meat, and Others), Microorganism (Bacteria, and Fungi), Composition (Multi-strain mix, Single strain, and Multi-strain), Form, and Region - Global Forecast to 2025" size is estimated to be valued at USD 62 million in 2020 and projected to reach USD 76 million by 2025, recording a CAGR of 3.9%, in terms of value. The functional properties of meat starter cultures and their benefits while incorporation in a wide range of applications are driving the global meat starter cultures market.

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Market Dynamics:

Drivers: Consumer inclination toward food products with higher shelf-life

The food & beverage industry has witnessed emerging trends in recent years, and this is evident from the innovations and developments taking place in the packaged food segment. Packaged convenience food products have been increasingly becoming an integral part of the daily consumption around the world, especially in the North American and European regions. Busier lifestyles of consumers have been driving growth in convenience foods, and the food manufacturers have been dynamic in investing in the production of new products that could meet the rising consumer demand for packaged convenience food products.

Packaging offers protection and resistance against microbial (bacteria and fungi) growth, which results in food-borne illnesses otherwise. The shelf-life of food products also increases considerably. The packaged food products also ensure that food safety and quality are tested before it is consumed, according to the details provided on the package. These also provide the microbial safety of food products before they are kept for storage in inventories or handled during transportation. Moreover, packaged food augments the shelf-life of food products and mitigates food wastage. According to RTS, an innovative commercial waste management organization, around 40% of food is wasted in the US every year. However, developing countries such as China and India are also among the countries with major food wastage, globally.

Challenges: Lack of proper technology for the usage and monitoring of meat starter cultures in developing regions

The meat starter cultures market is highly consolidated in the emerging markets across Asia, Africa, and South America. The usage of meat starter cultures in small & medium enterprises has been a challenge due to lack of resources or the technology and facilities required to monitor high-quality meat starter cultures. Moreover, the selection of the right composition of starter culture is a key aspect that many companies have not figured out perfectly. This selection plays a crucial role in sustaining the flavor and texture of meat applications. The type of bacteria used (thermophilic or mesophilic) also plays a key role in the overall property of the meat products. The selection of the right composition of meat starter culture is a complex method that requires validation at a laboratory level and factory-scale. Lack of awareness among experts on the characteristics of the strain can lead to huge production losses, and hence, this factor has been posing as a major challenge for the meat starter culture market. Adequate training provided to the professionals in regard to the product functions and characteristics can help the manufacturers attain the desired quality end-product, with minimal production losses. Furthermore, the use of meat starter cultures requires advanced technology such as microbial count monitoring devices, pH measuring devices, and devices to determine bacterial community composition. Thus, the lack of these devices and huge initial set-up costs involved poses as a challenge for the use of meat starter cultures in developing countries.

The bacteria segment is projected to account for a major share in the meat starter cultures market during the forecast period

By microorganism, the meat starter cultures market is segmented into bacteria and fungi. Bacteria has been the most widely used microorganism as a starter culture, due to its large-scale application in meat products. Lactic acid bacteria (LAB) and coagulase-negative staphylococci (CNS) are the most commonly used bacteria-based starter cultures in the industry. These are the main microorganisms used in meat products in order to prohibit pathogens and spoilage microorganisms during the pre- and post-processing of meat products. Therefore, this segment is projected to grow at a higher CAGR of 4.0% during the forecast period.

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Europe is projected to account for the largest market share during the forecast period

Europe has been a major contributor to the growth of the processed meat industry, as a huge percentage of consumers have been inclined toward packaged meat applications such as sausages, salami, and dry-cured meat. The busier lifestyles of consumers in Western European countries such as Germany, the UK, France, and Italy have been propelling the demand for meat products with higher shelf-life. Therefore, augmenting the demand for meat starter cultures in this region. The European region consists of some of the major manufacturers from the meat starter culture market, such as Chr. Hansen (Denmark), DSM (Netherlands), Kerry Group (Ireland), Biochem SRL (Italy), and Sacco SRL (Italy). These key players have been bolstering the usage of meat starter cultures in this region by offering technologically advanced equipment for monitoring and usage of meat starter cultures.

Key Market Players:

Chr. Hansen (Denmark), DSM (Netherlands), Kerry (Ireland), DuPont (US), Frutarom (Israel), Galactic (Belgium), Lallemand (Canada), Proquiga (Spain), Westcombe (UK), Biochem SRL (Italy), RAPS GmbH (Germany), DnR Sausages Supplies. (Canada), Sacco System (Italy), Canada Compound (Canada), Biovitec (France), Genesis Laboratories (Bulgaria), Meat Cracks (Germany), THT S.A. (Belgium), Stuffers Supply Co. (Canada), MicroTec GmbH (Germany), and Codex-Ing Biotech (US).

Recent Developments:

• In July 2018, DuPont (US) expanded its research & development division by setting up an innovation and application system in Japan. This would serve as a hub for food developments that will allow markets to leverage strong innovation capabilities.
• In January 2019, Chr. Hansen (Denmark) launched a new starter culture in extension to its Bactoferm Series to primarily offer color, color stability, and development of flavor in dried, cured meats, such as dried sausages as per the rising demand in the North American and European regions.