Market Leaders - Plant-based Beverages Market

The global plant-based beverages market is estimated to be valued at USD 11.16 billion in 2018 and is projected to reach USD 19.67 billion by 2023, at a CAGR of 12.0% during the forecast period. The plant-based beverages market is driven by the growing popularity of vegan diets, especially in the developed countries such as the US, the UK, and Germany. Apart from this, the adoption of hectic lifestyles in the Asia Pacific and South American regions has urged consumers in these regions to opt for low-calorie options, thus, increasing the demand for plant-based beverages.

The key players in the global plant-based beverages market include The WhiteWave Foods Company (US), Blue Diamond Growers (US), Pacific Foods (US), Hain Celestial (US), SunOpta (Canada), Want Want China Holdings Limited (China), Kikkoman(Japan), Califia Farms (US), The Coca-Cola Company (US), Ripple Foods (US), WildWood Organic (US), and Pureharvest (Australia). Expansions, acquisitions, and new product launches were the core strengths of the leading players in the plant-based beverages market. These strategies were adopted by the players to increase their market presence. They also helped them diversify their businesses geographically, strengthen their distribution networks, and enhance their product portfolios. Market leaders such as The WhiteWave Foods Company (US), Blue Diamond Growers (US), Pacific Foods of Oregon (US), SunOpta (Canada), and The Hain Celestial Group (US) successfully tapped the potential markets through expansions, new product launches, and acquisitions.

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The WhiteWave Foods Company (US) is one of the leading players in the plant-based beverages market. The company offers almond milk, coconut milk, cashew milk, soy milk, rice milk, oat milk, and hazelnut milk under its plant-based beverages portfolio. In North America, the company distributes leading plant-based beverage brands such as Silk, So Delicious, and Vega. In Europe, WhiteWave’s popular plant-based beverage brands include Alpro and Provamel. In 2017, WhiteWave (US) was acquired by Danone (US). The company focuses on new product launches, as one of its key strategies, to expand its presence in the plant-based beverages market space. For instance, in 2018, the company launched 3 new almond milk products with cashew under its “So Delicious Dairy Free” brand. Apart from this, the company also adopted other strategies such as joint ventures, acquisitions, expansions, and partnerships.

Blue Diamond Growers (US) is one of the world’s largest almond processing companies. The company is engaged in the almond-based products business. It manufactures almond-based snacks, beverages, and ingredients. It operates in the plant-based beverages business through its brand, Almond Breeze, which represents almond milk made from California almonds and is marketed as an alternative to dairy and soymilk. The company sells its products in over 80 countries at a global level. It focuses on expansions, as one of its key strategies, to expand in the plant-based beverages market. For instance, in 2018, the company expanded its presence in the Brazilian plant-based beverages market with the launch of “Almond Breeze”.

Target Audience:

The report is targeted toward the existing players in the industry, which include:

• Manufacturers/suppliers
• Beverage manufacturers & processors
• Traders & retailers
• Regulatory bodies and associations, which include the following:
• The Plant Based Foods Association (PBFA)
• The Food and Drug Administration (FDA)
• The United States Department of Agriculture (USDA)
• The European Food Safety Authority (EFSA)
• The Soyfoods Association of North America (SANA)
• The Specialty Food Association (SFA)
• The British Dietetic Association (BDA)
• The National Recreation and Park Association (NRPA)
• Dietitians of Canada (DC)
• National Milk Producers Federation (NMPF)
• Dietitians Association of Australia (DAA)

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Nematicides Market to Witness Unprecedented Growth in Coming Years

The report " Nematicides Market by Type (Fumigants, Carbamates, Organophosphates, Bionematicides), Mode of Application (Fumigation, Drenching, Soil Dressing, Seed Treatment), Nematode Type (Root Knot, Cyst), Crop Type, Form, and Region - Global Forecast to 2025 " The global nematicides market size is estimated to be valued at USD 1.3 billion in 2019 and is expected to reach a value of USD 1.6 billion by 2025, growing at a CAGR of 3.4% during the forecast period. Factors such as the growing demand for biological products and increasing number of product launches catering to the requirement of crop-specific nematodes drive the growth of the market.   

Nematicides infestation is difficult to detect, is often attributed to other causes and its damage is often underestimated. Massive phase-out of active ingredients used to control nematodes such as methyl bromide and aldicarb would also drive for the adoption of new innovative control measures. Growing environmental concerns associated with the use of chemicals to control nematodes have paved way for the adoption of biological control. New farming practices such as no-tillage, and reduced tillage farming, along with increased soil degradation leading to decreased efficacy have resulted in an increase in the infesatation of nematodes. These trends are expected to increase the demand for nematicides, globally.

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By type, bionematicides are projected to be the fastest-growing segment in the nematicides market during the forecast period

With the increasing awareness among consumers about the importance of organic foods, the adoption of sustainable agriculture and integrated pest management solutions has increased. This has led to the demand for biocontrol products such as pheromones, biofungicides, biopesticides, and bionematicides. A number of major players in the market such as Marrone Bio Innovations (US) and Valent BioSciences (US) are introducing bionematicide solutions for seed treatment. These factors have paved the way for the high growth rate in the bionematicides market.

By crop type, vegetables are projected to dominate the nematicides market.

The vegetables segment is projected to hold the largest market share owing to the increasing cases of infestation on vegetables such as potatoes, tomatoes, peas, cauliflower, and carrots, by nematode species such as root-knot, lesion, and cyst nematodes. The increasing acreage being brought under vegetable cultivation and the growing demand for organic vegetables drive the growth of this segment.

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Asia Pacific is projected to grow at the highest CAGR during the forecast period

The market for nematicides is projected to grow at the highest CAGR in the Asia Pacific region owing to the growing nematode infestation in vegetables such as tomatoes, potatoes, carrots, peas, and cauliflower in the major vegetable-growing countries such as China and India. The regulatory scenario in the Asia Pacific region is comparatively more favorable for the launch of nematicides as compared to that of Europe and North America. There is also growing awareness among farmers about the use of bionematicides since the market for organic farming, and sustainable agriculture is growing with more consumers demanding organic fruits & vegetables.

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the nematicides market. It consists of the profiles of leading companies such as Bayer AG (Germany), Syngenta Crop Protection AG (Switzerland), Corteva Agriscience (US), BASF SE (Germany), Adama Agricultural Solutions Ltd (Israel), FMC Corporation (US), Nufarm (Australia), UPL Limited (India), Isagro Group (Italy), Valent USA (US), Chr. Hansen (Denmark), Certis USA LLC (US), Marrone Bio Innovations (US), American Vanguard Corporation (US) , Crop IQ Technology (UK), Real IPM Kenya (Kenya), Horizon Group (India), Agri Life (India), and T. Stanes & Company Limited (India).

Growth Opportunities in the Feed Premix Market

The global Feed Premix Market size is estimated to be valued at USD 24.3 billion in 2021 and is projected to reach a value of USD 32.9 billion by 2026, growing at a CAGR of 6.2% during the forecast period. The growth of this market is attributed to the increasing demand for meat and meat products across the globe.

COVID-19 Impact on the Feed premix:

COVID-19 impact on the feed premix is low to moderately affected.  However, the rising health concerns and fears associated with the consumption of animal meat due to the COVID-19 outbreak are projected to increase market prospects. The feed premixes aid in boosting the immunity of animals; hence, the addition of such nutritional additives in the feed will lead to an increase in demand for feed premixes. Countries across regions are coping with the impacts of COVID-19, which thus causes the feed premixes market to be projected to grow at a much lower rate in the coming years.

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Restraint: Ban on antibiotics in different countries

Antibiotics have been used in feed for decades; however, in 2006, the European Union (EU) banned the use of antibiotics in feed as growth promoters, as microbes developed resistance to antibiotics, which are used to treat human and animal infections. Following the ban by the EU, the use of antibiotics declined in many countries around the globe, especially in countries such as China, India, and the US, due to their overexploitation or misuse.

Restriction on the use of antibiotics, as a growth promoter in feed, in many countries, forced companies to stop using antibiotics in feed premixes. This acts as a major restraint for manufacturers that offer antibiotic-based feed premixes.

Asia Pacific is the fastest-growing market during the forecast period in the global Feed premix

The key markets in the Asia Pacific region include China, India, Japan, Australia & New Zealand, Thailand, Vietnam, others, and the Rest of Asia Pacific.

The Asia Pacific region accounted for the largest share of 35.6% of the global feed premix market in 2020, in terms of value. The market in the region is driven by the presence of a large livestock population

(FAO 2016) and their growth rate. Furthermore, the region has witnessed an increase in the number of feed mills and feed production, particularly in India and Japan. This increase in the number of feed mills in the region reflects the growth in feed production. According to the Alltech Feed Survey of 2018, the region experienced a 7% increase in its feed production, from 356.5 million tons in 2012 to 381.1 million tons in 2017. The largest feed producer, China, contributes significantly to the region’s leading position, with Thailand and Indonesia being the emerging feed-producing countries, while India and Japan are demonstrating constant growth in feed production. According to the same source, among the top 20 feed companies in the world, 16 of them are based in the Asia Pacific region, which makes this a highly competitive market.

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Recent Developments

• In October 2020, DSM completed the acquisition of Erber Group (Austria) for an enterprise value of EUR 980 million (USD 1.16 Billion). The transaction excludes two smaller units in Erber Group. DSM acquired Erber Group’s Biomin and Romer Labs. Erber Group’s specialty animal nutrition and health business Biomin specializes primarily in mycotoxin risk management and gut health performance management, whereas the Romer Labs business focuses on food and feed safety diagnostic solutions. Thus, this would enhance DSM’s animal health & nutrition business in the global market.
• In May 2019, Bayer Animal Health GmbH (Germany) and Nutreco formed an agreement to collaborate for the development of animal health and animal nutrition industries.

Biological Seed Treatment Market to See Major Growth by 2025

The biological seed treatment market is projected to reach USD 1.7 billion by 2025, from USD 0.9 billion in 2020, at a CAGR of 11.9% during the forecast period. The market has been growing at a significant rate due to the increasing need for a sustainable approach in agricultural operations in developed countries. Strong research funding by key manufacturers on product development such as compatible combinations of biological and chemical components is expected to drive the growth of the market over the next five years.

Companies such as BASF SE (Germany), Bayer AG (Germany), Syngenta Group (Switzerland), Corteva Agriscience (US) have been focusing on technological innovations in seed inoculation and patent registrations for new product launches to strengthen their market base in the concerned market. Apart from these companies, other biological seed treatment companies include Valent BioSciences (US), Verdesian Life Sciences (US), Plant Health Care (US), Precision Laboratories (US), Koppert Biological Systems (Netherlands), Italpollina (Italy), and Incotec (Netherlands), which have been strengthening their market position through product launches and distribution & technology agreements.

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Expansions were the most used strategy by the key players in the seed treatment market. R&D centers/innovation labs were inaugurated by companies such as BASF SE (Germany), Syngenta Group (Switzerland), Koppert Biological Systems (Netherlands), and Incotec (Netherlands). Due to the overall growing demand for biostimulants and microbial-based technologies, companies such as BASF SE (Germany), Incotec (Netherlands), Valent BioSciences (US), and Italpollina (Italy) have invested in the upgradation & expansion of their existing facilities or establishment of new manufacturing facilities.

Bayer AG (Germany) is one of the active players in the biological seed treatment market. A considerable amount of Bayer revenue goes into research & development activities to offer innovative products and practices to the farming community across the world. Bayer has successfully pushed products into the market through its farmer engagement programs. Bayer has made significant investments in the acquisition of seed treatment technology providers and established research collaborations for the development of microbial seed treatment products through its SeedGrowth business unit. The acquisition of Monsanto (US) in 2018, has been a big milestone in Bayer’s history of developments, which has allowed the company to enhance its research on new technologies for improving the available solutions for crop protection. In 2018, the company received marketing authorization in many countries for new mixtures and formulations, which will further strengthen its global presence. It has also expanded its global presence, clubbed with high levels of investments in R&D activities to serve its customers with innovative products in biological seed treatment market.

Syngenta Group (Switzerland) has been a leading player in the agricultural industry by offering diverse innovative solutions to the market place. Through its product investment & partnership approach, the company focuses on delivering sustainable solutions through its seed treatment technology in order to capitalize on a growing market demand for biological solutions, and progress to a formidable position at the preliminary stage of the market. It has a strong brand image and early mover advantage due to the introduction of Clariva, the first biological nematicide for seed treatment. In October 2020, Syngenta Group announced the acquisition of Valagro (Italy), a leading Biologicals company, through its business unit Syngenta Crop Protection. Through this strategy, Syngenta Crop Protection positions itself as one of the key global companies to shape the rapidly growing biologicals market, which is set to nearly double in size over the next five years.

North America is projected to be the fastest-growing market

The major reason for the biological seed treatment market experiencing such a high growth rate is the highly streamlined product registration process, which makes it easier for most private companies to launch their products easily. Lower investment requirements and limited gestation period involved in the development and commercialization of biological products are key factors attracting a large number of startup companies in the industry. Additionally, growing awareness among consumers against synthetic chemicals has also led to higher adoption of these products.

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Recent Developments:

• In December 2020, Kopper Biological Systems (Netharlands) acquired Geocom, which is headquartered in Lençóis Paulista, São Paulo, Brazil. Geocom operates in the field of agricultural technology and is a pioneer in image geoprocessing and the first to develop an exclusive technology for the application of biological agents via drones in Brazil. The goal of the company is to increase the precision of agri-farming, which is crucial for offering biologicals to the fields.
• In August 2020, Valent BioSciences (US), opened a new facility in San Ramon, the North American Innovation Center (NAIC), that physically unites employees from its California technical center in Dublin and headquarters in Walnut Creek. It is now easier for the newly centralized team to share information in real-time face-to-face, which would increase its efficiency, agility, and creativity, and ultimately, benefit the farmers in the field.
• In October 2020, Syngenta Group announced the acquisition of Valagro, a leading Biologicals company, through its business unit Syngenta Crop Protection. Through this strategy, Syngenta Crop Protection positions itself as one of the key global companies to shape the rapidly growing biologicals market, which is set to nearly double in size over the next five years.

Crop Protection Chemicals Market to Witness Unprecedented Growth in Coming Years

The global Crop Protection Chemicals Market size is estimated to be valued USD 63.7 billion in 2020 and is projected to reach a value of USD 74.1 billion by 2025, growing at a CAGR of 3.1% during the forecast period. The growth of this market is attributed to an increasing need for food security of the growing population.

Key players in this market include BASF SE (Germany), Dupont (US), The Dow Chemicals Company (US), Syngenta AG (Switzerland), and Sumitomo Chemical Co., Ltd (Japan).

Mergers, acquisitions, and new product launches were the key strategies adopted by the leading players in the Crop protection chemicals with a view to improving their product line and presence in the market.

BASF SE, headquartered in Ludwigshafen, Germany, is a diversified chemical company founded in 1865. BASF is listed on stock exchanges in Frankfurt (Germany), London (UK), and Zurich (Switzerland).

The company has thirteen divisions grouped into six segments, namely, chemicals, performance products, functional materials and solutions, agricultural solutions, oil & gas, and others. BASF’s crop protection division is engaged in the research, development, production, and sales of crop protection products for the improvement of crop health and yield. In 2015, 26% of the total research and development expense was on agricultural solutions.

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BASF operates globally through its subsidiaries in 80 countries with six Verbund sites, and 338 additional production sites such as BASF India (India) and BASF China (China). The major subsidiaries of the company are Wintershall Holding GmbH (Germany), Cognis (Germany), Engelhard Corporation (US), and BASF Plant Science (US).

The leading competitors of the company are Dupont (US), Bayer CropScience AG (Germany), The Dow Chemical Company (US), Syngenta AG (Switzerland), FMC Corporation (US), Nufarm Limited. (Australia), Sumitomo Chemicals Co. Ltd. (Japan), and Adama Agricultural Solutions Ltd. (Israel).

The Dow Chemicals Company is an American multinational chemical corporation company founded in 1897 and is headquartered in Michigan, US.

It operates through business segments such as performance plastics, performance materials, feedstock & energy, coatings & infrastructure solutions, electronic & functional materials, and agricultural sciences. It markets its biologicals business under the agricultural sciences business segment through Dow AgroSciences LLC. The agricultural sciences segment offers crop protection and seed/plant biotechnology products and technologies, urban pest management solutions and healthy oils, insecticides, fungicides, herbicides, and seeds.

The Dow Chemical Company operates globally through its subsidiaries and has 197 production facilities in 36 countries. It offers products and solutions in over 160 countries. Its operations are spread across North America, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region.

Its major competitors are BASF SE (Germany), Syngenta AG (Switzerland), FMC Corporation (US), Bayer CropScience AG (Germany), Nufarm Limited. (Australia), Sumitomo Chemical Co., Ltd (Japan), and Adama Agricultural Solutions Ltd. (Israel).

Dupont, established in 1802, and headquartered at Delaware, provides science and technology-based products, materials, and services.

The company operates through the following business segments: agriculture, performance materials and safety & protection, nutrition & health, safety & protection, electronics & telecommunications, industrial biosciences, and others. It also serves the government and public sector in the sectors of service & protection, energy and utilities, and others.

Dupont develops, produces, and markets a wide variety of crop protection and seed products in the global market. The agriculture segment of the company develops and markets products and services which offer better crop yield and productivity. The company has high focus on reducing its manufacturing costs to make the product prices competitive and has also initiated the use of biotechnology for better performance and high functionality of products.

Dupont operates globally in more than 90 countries covering its geographic presence across North America, Latin America, Europe, and Asia-Pacific. The company has established over 75 research & development centers and 12 examining labs all over the world. For the crop protection sub-segment of Dupont, its major markets are production agriculture, feed industry, food industry, and energy industry.

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South America is estimated to hold the largest market share during the forecast period

South America is an emerging agricultural powerhouse, growing at a rapid pace above the global growth average. Growth in this region is significantly contributed by the growth in Brazil and Argentina, which are the world’s most potent agricultural producers and are expected to grow well above the regional average. The economic growth in South America has been stimulated by democratization, economic reforms, and the foundation of the two trading blocs namely, Mercosur and the Andean Pact.

Regulatory framework in South America is quite weak as compared to North America and Europe. The South American Pesticide Action Network controls the regulatory issues in the region. The international trade system from the WTO for regional and bilateral trade deals also undermines national pesticide laws and threatens the ability of South American nations to prohibit dangerous chemicals from being used. This is especially observed in the case of WTOs demand for establishing certain common minimum standards for pesticides among countries. For instance, if a country wants to implement a stricter standard on pesticides as compared to the WTO, it could be recognized as a technical barrier to trade.

Soil Conditioners Market Projected to Reach $2.5 Billion by 2025, at a CAGR of 8.3%

The report "Soil Conditioners Market by Type (Surfactants, Gypsum, Super Absorbent Polymers, and Others), Application (Agriculture, Construction & Mining, and Others), Formulation (Liquid and Dry), Crop Type, Soil Type, and Region - Global Forecast to 2025", The global soil conditioners market is estimated to account for a value of USD 1.7 billion in 2020 and is projected to grow at a CAGR of 8.3% from 2020, to reach a value of USD 2.5 billion by 2025. Increased demand for agricultural crops such as rice, wheat, and soybean, especially from the developing countries and decrease in availability of agricultural land owing to urbanization is among the key factors expected to drive the soil conditioners market.

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By application, the agriculture segment is projected to be the fastest-growing segment in the soil conditioners market during the forecast period.

The surplus use of chemicals and fertilizers has led to shrinkage in the fertility and productivity of soil. Soil conditioners act as a valuable tool for the agricultural industry with their ability to enhance soil fertility, texture, and quality. Apart from this, shrinkage in the availability of arable land has urged farmers to enhance crop production in existing land, thus creating an opportunity for soil conditioner manufacturers. In developing countries, population growth and urbanization are the key reasons for the shrinkage of arable land. However, this has also increased the demand for crop production in these developing countries, thereby increasing the demand for soil conditioners in these countries.

By formulation, the liquid segment is projected to grow at the highest CAGR in the soil conditioners market during the forecast period.

The liquid forms are applied on a volume basis rather than a weight basis. The liquid form provides various options for crop growers to mix soil conditioners with insecticides, fungicides, or adjuvants. Compared to the dry form, little quantity of liquid soil conditioners is enough to cover larger crop areas, making it a preferable choice among farmers. In South America, the demand for liquid soil conditioners is expected to increase in the years to come, as they are easy to apply, do not require much labor, and increase yield.

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North America accounted for the largest share during the forecast period.

The Noth American region accounted for the largest share during the forecast period. The increase in industrial activities is a key factor that has caused soil degradation in the North American region. Also, North America hosts several mining activities, which lead to barren soil that is susceptible to erosion by wind and rain. . In North America, contamination of the surface in farms and mining to extract minerals, coal, oil, or gas has resulted in soil degradation. According to a report published by Cornell study 2017, in the US, soil disappears ten times faster than it is naturally replenished at an estimated rate of nearly 1.7 billion tons of farmland per year. These factors have contributed to rise in demand for soil conditioners in te region.

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the soil conditioners market. It includes the profiles of leading companies, such as BASF (Germany), Syngenta (Switzerland), Novozymes (Denmark), Solvay (Belgium), UPL (India), Clariant (Switzerland), Evonik Industries (Germany), Eastman Chemical Company (US), Croda International PLC (UK), ADEKA Corporation (Japan), Vantage Specialty Chemicals (US), Aquatrols (US), Rallis India Limited (India), Humintech GmbH (Germany), GreenBest Ltd (UK), Omnia Specialities Australia (Australia), Grow More, Inc. (US), Geoponics Corp. (US), Delbon (France), and FoxFarm Soil & Fertilzer Co. (US).

Feed Yeast Market to Record Steady Growth by 2025

The global feed yeast market size is estimated at USD 1.8 billion in 2020 and is projected to grow at a CAGR of 5.1% to reach USD 2.3 billion by 2025. The market has a promising growth potential due to several factors, including the increasing awareness of yeast-based animal feed products and strict government regulations regarding animal health.

Key players in the feed yeast market include Associated British Foods Inc. (UK), Archers Midland Company (US), Alltech Inc. (US), Cargill (US), Angel Yeast Company (China), Chr. Hansen (Denmark), Lesaffre (France), Nutreco N.V. (Netherlands), Lallemand Inc. (Canada), Novus International (US), Zilor (Biorigin) (Brazil), Kerry Group (Ireland) and Kemin (US).Manufacturers are adopting strategies such as new product launches, expansion & investments, mergers & acquisitions, agreements, collaborations, joint ventures, and partnerships to strengthen their position in the market.

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Associated British Foods PLC (UK) is one of the market leaders in Europe and is trying to increase its global presence by offering various feed grades to fulfill customer needs and demands. The company has entered the retail sector, which has helped it grab opportunities in the market. The company operates with various subsidiaries at the global level but has a wider distributional reach in the European region. The major growth strategies of the company include organic approaches to collaborate and partner with other players such as Lallemand (Canada) for effective operations of the Hutchinson site. The company operates through numerous subsidiaries, such as AB Agri Ltd (UK), AB Mauri (UK), ABF Ingredients (UK), ABITEC Corporation (US), and Ohly (Germany). Of these, AB Mauri, ABF Ingredients, Ohly, and AB Vista produce yeast and yeast extracts. In January 2019, Ohly (UK) and Lallemand (Canada), entered into a strategic partnership for the divestment of Ohly’s Hutchinson Torula Yeast facility and associated Torula whole cell business in the US. The long-term supply partnership between these companies aims at benefitting Ohly by ensuring sustainable security of the Hutchinson site.

Alltech Inc. (US) is engaged in the production and sale of nutritional products and solutions for the feed industry. The company’s core capabilities lie in yeast fermentation, peptide technology, and solid-state fermentation. It has used these technologies to offer a range of natural solutions to the feed industry for improving animal performance and profitability. The company performs research and innovation in various areas such as bioscience centers, nutrigenomics centers, aquaculture centers, community biorefinery, and quality assurance. Alltech is one of the leading animal nutrition companies across the globe. The company has its presence in various countries with 31 manufacturing facilities. It has a great market coverage as the company serves customers in more than 120 countries. Use of inorganic approaches such as the acquisition of WestFeeds Inc. (US) helped the company to strengthen its distribution network and product portfolio in the animal nutrition segment. Owing to its strong financial capabilities and being a global innovator in feed formulations and technologies, the company holds opportunities by investing in R&D for the development of innovative yeast-based ingredients for feed solutions.

Cargill (US) manages its business operations through its business segments, such as agriculture; animal nutrition and protein; food; and financial and industrial. Through its animal nutrition and protein segment, the company offers various animal nutrition products including yeast for beef, dairy, pet, poultry, and pork segments. The company manufactures and supplies feed yeast throughout the world under various brands. Cargill has a very strong product portfolio as compared to its competitors. This would help in positioning the company’s overall position in absorbing investment risks to expand their production capacity as well as their market share. Cargill offers high-quality products to its customers with strong R&D capabilities, which provide it with a strategic advantage over its competitors. The company is focusing immensely on R&D to meet the demands of the feed industry. In terms of animal nutrition, the company has invested in acquiring Diamond V (US), which would help the company in gaining competitive advantage in the animal health and nutrition sector.

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As per the FAO figures of 2019, the consumption rate of meat products in East Asia had witnessed rapid growth. The consumption rate reached 50 kg per person in 2015 from nearly 9 kg per capita in the 1960s. However, the ban on the use of antibiotics as a growth promoter in the livestock sector across the European and North American countries has indirectly impacted the Asia Pacific countries. This has encouraged key companies of feed additives to develop natural growth promoters and health supplements. Since the ban, the livestock producers had identified innovative ways to promote animal production through products with similar benefits by replacing antibiotic growth promoters with microbial-based feed additives, which possess antibiotic properties. Many key players such as Lallemand Inc. (Canada) and Angel Yeast (China) are focusing on tapping the Asia Pacific market by setting up their feed additive manufacturing units.