Agricultural Testing Market to Witness Unprecedented Growth in Coming Years

According to a research report "Agricultural Testing Market by Sample (Soil, Water, Seed, Compost, Manure, Biosolids, Plant Tissue), Application (Saftey Testing, Quality Assurance), Technology (Conventional, Rapid) and Region ( North America, Europe, APAC, Row) - Global Forecast to 2028" published by MarketsandMarkets, the agricultural testing market is estimated at USD 6.7 billion in 2023 and is projected to reach USD 9.8 billion by 2028, at a CAGR of 7.1% from 2023 to 2028. The demand for agricultural testing is rising globally due to several reasons. there is an increasing awareness and emphasis on food safety and quality. Consumers are more concerned about the potential presence of contaminants, pesticides, and other harmful substances in their food. This has led to stricter regulations and standards for agricultural products, driving the need for comprehensive testing to ensure compliance. Globalization and international trade have expanded significantly in the agricultural sector. Different countries have varying import requirements and regulations for agricultural products. Testing is essential to demonstrate compliance with these standards and facilitate smooth trade relationships.

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The safety testing in application segment accounted for the largest share of the agricultural testing market in 2023 in terms of value.

Safety testing of agricultural samples includes testing for targets such as toxins, pathogens, heavy metals, pesticides, GMOs, and organic contaminants. The presence of contamination in soil, water, seed, compost, and biosolids can lead to contamination of the agricultural produce, which can lead to foodborne illnesses and cause several health issues on consumption by humans. Thus, significant emphasis has been laid on safety testing of agricultural samples, with focus on addressing loopholes in safety laws, implementing good agricultural practices (GAP), and also continuing research to determine the maximum residue limits for contaminants in food. Further, due to increase in apprehension among consumers toward GM content in food and introduction of GM labeling mandates and regulations on specific GM traits, GMO testing for seeds is also an emerging driver for this market. Also, due to the disposal of toxic chemicals in water bodies through untreated wastewater and effluents is a major concern for the agricultural sector as irrigation of agricultural land with this contaminated water can lead to soil toxicity and public health concerns. As a result, safety testing of agricultural samples has gained importance over the years.

The rapid technology of the technology segment accounted for the highest share of the agricultural testing market in 2023 to 2028 in terms of value.

Rapid technology is segmented into chromatography & spectrometry, PCR, ELISA, and X-ray fluorescence which are used to test and identify contaminants through different means. Rapid diagnostic tests provide results in a significantly shorter time compared to conventional methods. These tests employ techniques such as immunochromatography, lateral flow assays, or molecular-based methods like polymerase chain reaction (PCR). With rapid tests, agricultural professionals can quickly identify pathogens, contaminants, or diseases, allowing for swift decision-making and timely interventions. Rapid technology also enables testing to be conducted directly at the site of sample collection, eliminating the need to transport samples to a laboratory. Portable and handheld devices, such as biosensors or miniaturized PCR machines, are now available, enabling real-time analysis in the field. On-site testing reduces turnaround time, improves resource allocation, and allows for immediate actions to be taken based on test results.

The soil segment of the sample segment is estimated to grow at the highest in the agricultural testing market.

Soil sample testing enables precise nutrient management in agriculture. By determining the nutrient levels in the soil, farmers can apply fertilizers and soil amendments judiciously, avoiding overuse or underuse of nutrients. This targeted approach optimizes nutrient application rates, reduces fertilizer waste, and minimizes the environmental impact of excessive nutrient runoff. Effective nutrient management based on soil sample testing helps ensure sustainable agriculture practices, conserves resources, and reduces the risk of nutrient pollution in water bodies. Soil sample testing assists farmers in selecting appropriate crops and planning their planting strategies. Different crops have varying nutrient requirements and tolerances to soil conditions. By analyzing soil samples, farmers can identify which crops are best suited for their specific soil characteristics. They can make informed decisions regarding crop rotation, choosing crops that complement the soil's nutrient content and address any deficiencies. Soil sample testing aids in optimizing crop selection, diversifying farming systems, and maximizing the utilization of available soil resources.

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The Asia Pacific region accounted for the fastest growing market, in terms of value, of the global agricultural testing market in 2028.

Major growth drivers of the Asia Pacific include increased adoption of advanced biotechnological methods and organic farming resulting in a need for agricultural testing services, and an increase in the number of exports from the region, necessitating agricultural testing for the produce. Agriculture is one of the prime industrial sectors in several countries in the region, further driving the growth of the market. While many countries have successfully adopted farm mechanization techniques that are used for crop production, harvest, and post-harvest operations such as packaging and marketing to help improve the quality of produce, there are many countries which are yet to adopt such mechanized technologies in an all-inclusive manner. Although the region has been able to successfully implement positive changes in their agricultural methodologies, the region’s yields continue to remain stunted, mainly owing to the deteriorating soil quality and water quality, increased use of fertilizers to maintain increasing yields, and the extensive use of chemical pesticides. This drives the need to adopt quality analysis technologies.

This report includes a study of the marketing and development strategies, along with the product portfolio of leading companies. These companies include SGS (Switzerland), Eurofins (Luxembourg), Intertek (UK), Bureau Veritas (France), ALS Limited (Australia), TUV Nord Group (Germany), Merieux (US), AsureQuality (New Zealand), RJ Hill Laboratories Limited (New Zealand), SCS Global (US), Agrifood Technology (Australia), APAL Agricultural Laboratory (Australia), Agvise Laboratories (US), LGC Limited (UK) and Water Agricultural Laboratories (US)

Probiotics in Animal Feed Market Growth Opportunities by 2028

According to a research report"Probiotics in Animal Feed Marketby Livestock (Poultry, Swine, Ruminants, Aquaculture, Pets), Source (Bacteria, Yeast, Fungi), Form (Dry, Liquid), Function (Qualitative) (Nutrition, Gut Health, Immunity, Productivity) Region - Global Forecast to 2028"published by MarketsandMarkets, the probiotics in animal feed market is projected to reach USD 7.1 billion by 2028 from USD 4.6 billion by 2023, at a CAGR of 9.1% during the forecast period in terms of value. The market for probiotics in animal feed is experiencing growth due to the increasing demand for meat and meat products among the growing population.

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Increase in demand for animal protein among consumers to drive the market growth of probiotics in animal feed

Probiotic offers solutions to enhance animal performance, improve animal health, reduce diseases risks, and align with the consumer preference for healthy and sustainable products. As livestock producers strive to meet the increasing demand of meat products, probiotics can play a vital role in optimizing the animal nutrition and wellbeing. In order to meet growing demand the livestock producers often rely on intensive production practices that might lead to various challenges such as stress, poor nutrition, and others. Probiotics, thus offers a potential solution by improving the gut health, increasing the nutrient absorption, and bolstering the immune system of animals. Thus, the demand for probiotics in animal feed could grow as livestock producers seeks to maximize productivity and optimize the health of animals.

By source, bacteria holds a significant market share during the forecast period

The most common microorganisms used as probiotics in livestock production are Lactic Acid Bacteria (LAB) from the genus Lactobacillus, Pediococcus, Lactococcus, Enterococcus, Streptococcus, and Leuconostoc. Nevertheless, only the genera Lactobacillus, Streptococcus, Pediococcus, Enterococcus, and Weissella are the most frequently used in poultry production.

Bacteria dominated the probiotics in animal feed market as a source. This is because the segment has been studied and researched up on since a long time. Bacteria as raw materials are largely commercialized in the market which makes bacteria-based probiotics more familiar to customers. Moreover, scientific factors such as better bile (acid) resistance as compared to yeast, lets the bacteria-based probiotic product reach intestine and colon, where it is the most effective. All the stated factors are fueling the growth of the bacteria segment in probiotics in the animal feed market.

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Asia Pacific to boost market growth during the forecast period

The Asia Pacific region is expected to play a significant role in boosting the market growth of probiotics in the animal feed industry during the forecast period. Asia Pacific has a rapidly growing livestock industry driven by population growth, urbanization, and increasing demand for animal protein products. Countries like China, India, and Southeast Asian nations have witnessed a substantial increase in meat consumption. As a result, there is a growing need for improved animal nutrition and health management, which fuels the demand for probiotics in animal feed.

The key players in this include ADM (US), Chr. Hansen Holding A/S (Denmark), Evonik Industries AG (Germany), Land OLakes Inc. (US), DSM (US), and Novozymes (Denmark). The study includes an in-depth competitive analysis of these key players in the probiotics in animal feed market with their company profiles, recent developments, and key market strategies.

Growth Opportunities in the Food Grade Gases Market

The food-grade gases market is anticipated to increase rapidly, rising from a projected value of USD 7.6 billion in 2022 to an astounding USD 10.6 billion by 2027. Over the forecast period, this substantial growth is anticipated to occur at a CAGR of 6.9%. The food-grade gases market is seeing a surge in demand due to several key factors such as the increasing popularity of convenience food and carbonated drinks. Consumers are becoming more concerned about the safety of their food, which has resulted in food manufacturers turning to advanced packaging technologies like oxygen scavenging, MAP, CAP, and active packaging. These technologies create a controlled environment within the packaging, preserving the freshness of food products and reducing the need for additives while ensuring the quality of the food is not compromised.

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Food-grade gas manufacturers find attractive opportunities for growth in the emerging economies of the Asia Pacific and South America. Due to the rising demand for frozen and packaged food products by the youth in these regions, the demand for food-grade gases is witnessing growth. Also, due to the developing retail channels and cold chain infrastructure and rise in disposable incomes and the number of working women, there has been a growing demand for convenience food products in these regions, which, in turn, results in an increased demand for food-grade gases. Also, because of the continuous new product launches and advancements in packaging technologies, there has been a growing need for food-grade gases for various end uses. These all pose as opportunities, thereby fueling the demand for food-grade gases, globally.

Challenges: Need to provide right mixture of gases in controlled environment packaging

The need to provide the right mix of gases in controlled environment packaging technologies such as modified atmosphere packaging and active packaging is a key challenge faced by packaging technology & equipment manufacturers. For example, ready-to-eat meals contain a complex mixture of ingredients that require the right mix of different gases to prolong their shelf-life; MAP packaging includes providing the right mix of gases in the packaging. The gases used in MAP include oxygen, nitrogen, and carbon dioxide. For example, in the packaging of meat products, the mix of 20% carbon dioxide and 80% oxygen is a good proportion that balances the attractive colour of meat and increases the visual appeal; any discrepancy otherwise can deteriorate the product quality.

Technological Advancements for Gas Sensors is one of the Major Trends

Toxic gas sensors play an important role in food production and control. Therefore, researchers have recently devoted significant attention to various gas sensing materials to achieve high-performance gas sensors. The prospects for the use of sensor technology in food production and monitoring are: (1) Development of simple sensors that operate at low temperatures and preferably Real time to save energy consumed during the monitoring process and the lifespan of the sensing material and accordingly, (2) the design of high-precision sensors to monitor the strategic stock of foodstuffs, especially C2H4 gas, to monitor the quality of stored fruits and vegetables and control their ripening. Researchers are interested in obtaining improvements in the sensitivity, selectivity, limit of detection, and operating temperature using a new mixture of nanomaterials that display different shapes.

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North America dominated the food grade gases market

Canada and Mexico witness the largest import of meat, fish, and seafood. In 2018, Canada was the largest export market for US agricultural products and accounted for 17% of the total exports. The major commodities exported to Canada are prepared foods, fresh & processed vegetables, fresh & processed fruit, meat & meat products, snack foods, certain non-alcoholic beverages, chocolate & cocoa products, condiments & sauces, coffee, wine, beer, and pet food.

Food Coating Market Growth Opportunities by 2028

According to a research report "Food Coating Market by Ingredient Type (Batter, Flours), Application (Bakery, Snacks), Equipment Type (Coaters and Applicators, Enrobers), Form (Dry, Liquid), Mode of Operation (Automatic, Semiautomatic) and Region - Global Forecast to 2028" published by MarketsandMarkets, the food coating ingredients market is estimated at USD 3.6 billion in 2023 and is projected to reach USD 4.9 billion by 2028, at a CAGR of 6.2% from 2023 to 2028.

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The food coating equipment market is estimated at USD 5.7 billion in 2023 and is projected to reach USD 7.7 billion by 2028, at a CAGR of 6.3% from 2023 to 2028.

Food coating refers to the process of adding a layer of coating or breading to food products, which can provide improved texture, taste, appearance, and preservation. The market for food coating is driven by several factors, including the growing demand for convenience and processed food products, increasing consumer preferences for crispy and crunchy food textures, and the need for extended shelf life of packaged food. The demand for convenience food products, such as frozen and ready-to-eat meals, has been on the rise. Food coatings are used to enhance the taste and texture of these products, thereby driving the market growth. The food coating equipment market is steadily increasing in North America and Europe and growing consistently due to established equipment manufacturers and the organized food industry.

The Cocoa & Chocolates in by ingredient type segment accounted for the largest share of the food coating market in 2023 in terms of value.

Chocolate and cocoa are crucial ingredients that are used to make a variety of products, including cereal, protein bars, dried fruits, and nuts. These components are frequently used to add a delightful chocolate flavor to bakery and confectionery items. Enrobing, panning, and dipping are the three main techniques for coating foods like caramel or almonds in chocolate. The centers that will be covered in chocolate are transported via a machine during the enrobing process. Chocolate is sprayed onto revolving centers that are put on pans during panning, and then the chocolate is solidified by air that has been cooled. The centers are dipped, then cooled after being submerged in molten chocolate.

The North America region accounted for the largest share, in terms of value, of the global food coating ingredients market in 2023.

The food coating ingredient market in North America is witnessing substantial growth, primarily fueled by the thriving food processing industry. Furthermore, the region's rising health concerns, including obesity and heart ailments, have led to a heightened emphasis on consuming healthy products such as low-sugar breakfast cereals. In response to this demand, food coating ingredient manufacturers have introduced products with reduced sugar content and allergen-free formulations. These factors have provided a significant boost to the North American food coating ingredient industry.

The North American food coating market is experiencing robust expansion, driven by various factors. One of the key drivers is the increasing demand for convenience foods, which arises from evolving lifestyles and busy schedules. Consumers are actively seeking quick and easy food options that align with their time constraints. Food coatings play a crucial role in enhancing the appeal of convenience foods by adding layers of flavor and texture. Additionally, these coatings aid in preserving the freshness and quality of products during transportation and storage, contributing to their popularity in the market.

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The Asia Pacific region accounted for the largest share, in terms of value, of the global food coating equipment market in 2023.

The Asia Pacific area is poised to become the largest market for food coating equipment. This expansion is being fueled largely by causes such as the region's growing industrialization, rising demand from numerous applications, and government measures to assist food producers and processors in modernizing their technology and processes. Many multinational corporations are creating manufacturing facilities, distribution centers, and research & development centers to capitalize on the promise of these expanding markets. Due to favorable government backing and cheap labor costs, India is likely to enjoy tremendous development, drawing investments from global firms. Small and medium-sized equipment manufacturers in the Asia Pacific area mostly supply semi-automatic coating equipment, responding to the rising demand from diverse end-use applications in countries such as China, India, Indonesia, and other Asian nations, driving the expansion of the coating equipment market in the region.

Major key players operating in the food coating market Cargill Incorporated (US), Kerry Group plc. (Ireland), ADM (US), Ingredion (US), Newly weds Food (US), Associated British Foods PLC (UK), Tate & Lyle (UK), Solina (France), Idan Foods (US), POPLA International, Inc. (US).

Food & Beverage Metal Cans Market Growth Opportunities by 2028

According to a research report "Food Beverage Metal Cans Market by Material (Aluminum and Steel), Type (2-Piece and 3-Piece), Degree of Internal Pressure (Pressurized Cans and Vacuum Cans), Application (Food and Beverages), and Region - Global Forecast to 2028" published by MarketsandMarkets, The FB metal cans market is estimated at USD 33.0 billion in 2023 and is projected to reach USD 46.2 billion in 2028, at a CAGR of 7.0%. Metal cans are used in the packaging of food and beverages along with other consumer goods like aerosols, paints, etc., as it maintains the product shelf-life. They are typically cylindrical containers that can be customized in terms of appearance by end-consumer manufacturers. The key driver for the FB metal cans market is the increase in the demand for convenience food items. With more and more people embracing a healthy lifestyle, the demand for fresh and canned foods have increased, which fuels the need for metal cans for food beverage application.

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The high demand for canned food drives the market

Canned foods are minimally processed food that is ready-to-eat or ready-to-cook food. Consumers are demanding more of this processed food as it can be stored easily and has a longer shelf-life. Functional and processed foods are packed in special ways into different metal cans which keeps the taste and texture of the food intact. Additionally, the convenience of foods packed in cans increases its demand in the market.

The growing popularity of aluminum is projected to boost the material segment.

Most aluminum cans are made of two pieces, the can is produced from one metal piece and the manufacturing process is called drawing and wall-ironing. These cans are light in weight as compared to that other metal packaging materials and are recyclable. Aluminum is abundantly available in nature and is cost-effective. This helps in reducing the overall production cost. Most of these aluminum cans are single-use cans and wisely have their application due to enhanced malleability properties. The only issue that arises is in terms of the recyclability of aluminum cans which are prepared with a combination of aluminum and magnesium. During the recycling process, the mixture is not fully utilized.

The increasing trend of 2-piece cans in food and beverage application is set to dominate the market during the study period

Two-piece cans are made from a disc of metal which is formed into a cylinder with an integral end. 2-piece cans are produced by molding a single piece of material into a can-shaped body with an integral end and seamed lid. These cans are designed mainly to keep the taste, texture, and flavor of the food inside fresh and sterile. These cans provide excellent sealing and require less raw material for production. 2-piece cans are primarily used to pack instant food without going through the thermal processing step in manufacturing.

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Asia Pacific provides the highest growth prospects for the FB metal cans market in 2023

Asia Pacific is a highly diverse market in terms of metal cans manufacturing and consumption. The Asia Pacific FB metal cans market is expected to grow at a significant rate. The region comprises two densely populated regions India and China, which are dominated by an increase in the consumption of packed drinks and food products. The Asia Pacific region is estimated to account for the largest share in the dairy beverage market, and the demand for liquid dairy products is driven by economic growth, urbanization, and the rise in purchasing power of consumers. These countries are also offering key players to expand their reach in the FB metal cans market by providing a vast customer base, the focus of the companies operating in the market is shifting towards establishing business and manufacturing facilities, which drives the market in the region. The prime factor contributing to the growth of FB metal cans in the region is the growing adoption of metal cans to meet the intensifying food packaging demand and escalating population. Additionally, key players like Crown Holdings, Inc. (US), Ball Corporation (US), Silgan Holdings Inc. (US), Ardagh Group (Luxembourg), and others have a strong presence and market share in the region, which further boosts the FB metal cans market in the Asia Pacific.

Key players in this market include Crown Holdings, Inc. (US), Ball Corporation (US), Silgan Holdings Inc. (US), Ardagh Group (Luxembourg), CCL Container (US),  Can Pick S.A (Poland), Kian Joo Group (Malaysia), CPMC Holding (China), Envases (Spain), Toyo Seikan Group Holdings, Ltd (Japan), Universal Can Corporation (Japan), Independent Can Company (US), VISY (Australia), Mauser Packaging Solutions (US), Lageen Food Packaging (Israel), Massilly Holdings S.A.S (France), P.Wilkinson Containers Ltd (UK), Kingcan Holdings Limited (China), Muller and Bauer GmbH (Germany), Jamestrong Packaging (Australia).

Gummy Supplements Market 2023 Size, Share, Growth | Report 2028

The global Gummy supplement market is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. The World Health Organization (WHO) estimates that more than two billion people worldwide suffer from micronutrient insufficiency. Iron, vitamin A, and iodine deficiencies are the most prevalent worldwide, particularly in youngsters and pregnant women. Micronutrient deficits are disproportionately prevalent in low- and middle-income counties. Micronutrient deficiencies can induce evident and serious health issues, but they can also produce less clinically noticeable decreases in energy, mental clarity, and overall capacity. This may result in poorer academic performance, decreased productivity at work, and a higher chance of contracting other illnesses and medical disorders. A lot of these inadequacies can be avoided by taking supplements. Thus, consumers are gradually adopting gummy supplements which provide the required number of vitamins, minerals, and other micronutrients in a convenient and tasteful form.

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Drivers: Rising rate of vitamin-deficiency diseases and undernutrition

Micronutrient deficiencies impair immune systems, impede infant growth and development, and limit human potential, resulting in increased morbidity and mortality rates. Iron, vitamin A, zinc, folate, vitamin B12, vitamin D, and iodine deficiencies can all have severe health consequences, including increased susceptibility to infections, birth defects, blindness, stunted growth, cognitive impairment, poor school performance and productivity, and even death. Adolescent girls, women of reproductive age (aged 15-49 years), pregnant and lactating women, and young infants are especially vulnerable to the adverse effects of micronutrient deficiency due to high nutritional requirements. It has been demonstrated through various scientific studies that improving diets, fortifying staple foods and condiments, biofortification, and supplementation can increase the intake of micronutrients in the general population or in populations with higher needs. This can reduce the overall burden of maternal and child morbidity, impaired neurocognitive development, and mortality, associated with micro-nutrient deficiencies.

Gummy supplements like vitamins are intended to be more palatable than usual vitamin supplements offered in the form of tablets and capsules so that consumers are more likely to consume them frequently. Additionally, vitamins that are soluble, chewable, sticky, or greasepaint tend to be simpler to digest. Vitamin C and B2 (riboflavin) are the two most frequently used vitamins incorporated in multivitamin gummies.

Opportunities: Growing Gummy Supplements Market Increase in aging population

The WHO estimates that one in six individuals on the planet will be 60 years of age or older by 2030. By this point, 1.4 billion people are anticipated to be over the age of 60, up from 1 billion in 2020. The organization further estimates that between 2020 and 2050, there will be 426 million more people who are 80 years of age or elderly than there are today.

Although the shift in a nation's population distribution toward older ages began in high-income countries (for instance, in Japan, 30% of the population is already over 60 years old), the biggest shift is currently being experienced in low- and middle-income nations. Two-thirds of the world's populace over 60 are expected to reside in low- and middle-income nations by 2050. gummies are soft on the palate and easy to swallow and digest while being loaded with vitamins, minerals, and fibers. Hence, it can be projected that the growing aging population would foster the growth of the gummy supplements market.

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Gummy Supplements Market Ecosystem

Prominent companies in this market include well-established, financially stable manufacturers of gummy supplemdnts. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.

The key players in this market include GSK PLC. (UK), Church & Dwight CO., INC. (US), H&H Group (Hong Kong), Amway (US), Procaps Group(Luxembourg), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Catalent, Inc. (US), Nestle (Switzerland), Unilever (UK). in sugar substitutes market include International Flavors & Fragrances Inc. (US), ADM (US), Tate & Lyle (UK), Ingredion (US), and Cargill, Incorporated (US).

Dietary Supplements Market Growth by Emerging Trends, Analysis, & Forecast

According to a research report "Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028" published by MarketsandMarkets, the dietary supplements market is estimated at USD 167.5 billion in 2023 and is projected to reach USD 239.4 billion in 2028, at a CAGR of 7.4%. A dietary supplement is a product intended for ingestion that contains a "dietary ingredient" intended to supplement the diet. The term "dietary ingredient" includes vitamins, minerals, herbs, botanicals, amino acids, enzymes, and probiotics that are part of the food supply. Some of the other key ingredients include concentrates, metabolites, constituents, extracts, or combinations of any dietary ingredient from the preceding categories. Dietary supplements may be found in many forms, such as pills, tablets, capsules, gummies, soft gels, liquids, and powders. They can also be in the same form as a conventional food category, such as teas or bars.

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The high demand for vitamins for all age groups drives the market

Vitamins are required in small quantities, to maintain health and necessary function of the human body. Different vitamins play vital like maintaining bone density, proper hormonal activity, weight, and muscle mass in all humans. Most of these micronutrients like vitamins and minerals need to be taken up from daily diet as they cannot be synthesized by the human body or it produces in lesser quantities. Factors such as consuming processed food, junk food, and lifestyle changes lead to a decrease in vitamin consumption which demands requirement through dietary supplements.

The growing popularity of additional supplements to complement daily diets is projected to boost the additional supplement function segment.

Additional supplements are concentrated sources of nutrients such as minerals and vitamins or other substances with a nutritional or physiological effect. These additional supplements are intended to correct nutritional deficiencies, maintain an adequate intake of nutrients, and support specific physiological functions. They are not medicinal products and as such cannot exert a pharmacological, immunological, or metabolic action. The increasing awareness of overall health and wellness amongst the younger generation is driving the demand for additional supplements.

The increasing trend of consuming liquid beverage supplement is set to dominate the market during the study period

Liquid dietary supplements help to resolve nutritional deficiencies by providing an adequate amount of micronutrients and macronutrients as per the daily recommended dietary allowance for each body type. Since, it helps in curbing malnutrition and nutritional deficiencies, dietary supplements helps in proper physiological functions. They do not possess any pharmacological, immunological, or medicinal action, as they do not posess any active pharmaceutical ingredient. Since, liquid supplements are easy to consume by any age group and the content are easily digestible it is convenient and affordable to use and consume. Due to this factor, the liquid segment would dominate the market.

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The need for optimal nutrition due to the changing lifestyle increases the demand for dietary supplements in adults

Over-the-counter dietary supplements are big business. Vitamins and minerals are essential to helping the body develop and function as it should. While most adults get all of what's recommended by eating healthy, some need a little extra nutrient boost. That's where supplements support your body’s needs to stay healthy. Due to their busy lifestyle adults are prone to chronic health conditions and high stress levels. Though supplements do not prevent them from these disorders, it helps the target population to maintain overall good health.

The ease of use further fuels the growth of online distribution channels in the global dietary supplements market

An e-commerce distribution channel is a path through which goods and services flow from producers to consumers. The primary purpose of a distribution channel is to make goods and services available to consumers most efficiently and effectively as possible. According to a survey by TimesNow, on dietary supplements in India conducted in March 2022, around 51% of respondents who took dietary supplements or nutraceuticals stated that they purchased them online. This indicates that most of the people prefer online purchases which fuel the demand for this distribution channel.

Asia Pacific provides the highest growth prospects for the dietary supplements market in 2023

Asia Pacific is a highly diverse market in terms of dietary supplement manufacturing and consumption. The Asia Pacific dietary supplements market in is expected to grow at a significant rate. The population across has been increasingly switching towards a healthier life by the adoption of dietary supplements in different forms, which are naturally sourced. Additionally, the geriatric population has been growing in countries such as Japan, where the demand for geriatric supplements and medicinal supplements is set to grow. Further, after the pandemic countries like India and China are increasingly adopted these supplements apart from daily diet, as a means of prevention and fulfilling dietary requirements. These countries are also offering key players to expand their reach in the dietary supplements market by providing a vast customer base, the focus of the companies operating in the market is shifting towards establishing business and manufacturing facilities, which drives the market in the region.

The prime factor contributing to the growth of dietary supplements in the region is the growing adoption of supplements to meet the intensifying food demand and escalating population. Additionally, key players like Abbott (US), Nestle (Switzerland), and others have a strong presence and market share in the region, which further boost the dietary supplements market in the Asia Pacific.

Key players in this market include Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors & Fragrance (US), Otsuka Holdings Co., Ltd (Tokyo), Glanbia PLC (Ireland), GSK PLC. (UK), Bayer AG (Germany), Herbalife International of America, Inc. (US), Nature's Sunshine Products, Inc (US), Bionova (Canada), ArkoPharma (France), American Health (US), Pure Encapsulation (US), H&H Group (Hong Kong), Nu Skin (US), Power Gummies (India), Biomedical Research Laboratories (US), HealthKart (India), NutriScience Corporation (US), Nature's Essentials (US), and Life Extension (US)

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