Wheat Protein Market Overview, Latest Trends, Growth Opportunities, Challenges, and Leading Players

The global wheat protein market is projected to grow from $2.5 billion in 2023 to $3.2 billion by 2028, with a compound annual growth rate (CAGR) of 4.9% during this period. This growth is driven by the rising popularity of meat-free diets, increasing obesity rates leading to higher demand for low-calorie foods, and a growing consumer preference for healthier options. Wheat gluten, known for its high protein content, has seen a surge in demand, contributing significantly to the expansion of the global wheat protein market.

Wheat Protein Market Drivers: Increase in consumer preference for meat analogs

The global market for plant-based meat alternatives has seen significant growth as consumers seek products that closely replicate the fibrous structure, texture, and mouthfeel of traditional meat. This rising demand has driven the development of plant protein-based meat substitutes worldwide. Increasing awareness of healthy and nutritious eating has also given rise to a new group of consumers, known as “flexitarians,” who are looking to reduce their meat intake. This shift in dietary preferences has spurred the creation of innovative products designed to meet consumer demand for meat-like options that not only taste like meat but also offer high protein content. For example, under the European research project LikeMeat, academic researchers and small to medium-sized enterprises have successfully developed new meat alternatives. They achieved this by creating fibrous, meat-like structures from plant proteins using a modified cooking extrusion process, which were then transformed into various food products.

Wheat Protein Market Opportunities: Growing role of wheat protein in the pet industry

The global pet food market is primarily driven by two significant trends: premiumization and humanization. Pet owners increasingly view their pets as family members, leading to a heightened demand for premium pet food that offers nutritional benefits, better digestibility, and superior ingredient quality. In response to this shift, major companies like Crespel & Deiters Group (Germany) are introducing wheat protein as a key ingredient in pet food products. Wheat, commonly used in dry dog foods and biscuits, provides high-quality carbohydrates that not only supply energy for daily activities but also enhance the food's processing capabilities. As a rich source of starches, vitamins, minerals, trace elements, and fiber, wheat-based products contribute to the development of balanced and nutritious pet foods, offering a holistic approach to optimizing pet diets.

How is the adoption of plant-based meat substitutes impacting the demand for textured wheat protein?

Textured wheat protein, also known as wheat meat, wheat gluten, or seitan, is a popular plant-based protein source used as a meat substitute for many years. A study published in the journal, Foods, in 2021 found that the demand for meat substitutes, including textured wheat protein, is increasing worldwide due to health, ethical, and environmental concerns associated with meat consumption. In 2019, a survey by the International Food Information Council found that 22% of US consumers reported consuming plant-based meat substitutes, including textured wheat protein, at least once a week. Therefore, the demand for textured wheat protein is increasing globally, driven by factors such as the growing popularity of plant-based diets and the increasing demand for sustainable and ethical food products.

North America Dominates the Wheat Protein Market Share.

Countries such as the US, Canada, and Mexico have been considered in this study. The market in the US is driven by growing consumer awareness about the importance of protein in the diet, which, in turn, has encouraged the demand for functional food & beverages. The versatile functionality of wheat protein has sustained demand in the baking industry, leading to constant growth in consumption. Research and technological developments in hydrolysed wheat protein have also led to a long-term consumption trend of wheat protein in the US. However, the increase in discussion on gluten intolerance acts as a hindrance to the growth of the wheat protein market in this region. The high functional profile, low carbon footprint, and low price of wheat-sourced proteins are the key factors encouraging the consumption of wheat protein, particularly in baked products.

Top Wheat Protein Companies

The key players in this market include ADM (US), Cargill, Incorporated (US), Tereos (France), Südzucker AG (US), MGP Ingredients (US), Roquette Frères (France), Glico Nutrition Foods Co., Ltd. (Japan), Kerry Group PLC (Ireland), Manildra Group (Australia), and Kröner-Stärke (Germany), among others. The study includes an in-depth competitive analysis of these key players in the wheat protein market with their company profiles, recent developments, and key market strategies.

Key questions addressed by the Wheat Protein Market Report:

• What is the projected market value of the global wheat protein market?
• What is the estimated growth rate (CAGR) of the global wheat protein market for the next five years?
• What are the major revenue pockets in the wheat protein market currently?
• What are the nutritional benefits of wheat protein?
• What are the factors driving the growth of the wheat protein market?
• What are the major players operating in the wheat protein market?

Latest Regulatory Trends Impacting the Wheat Protein Market

The global wheat protein market size is anticipated to reach a value of $2.5 billion by 2023 and $3.2 billion by 2028, representing a compound annual growth rate (CAGR) of 4.9% from 2023 to 2028. Owing to the increase in demand for meat-free diets, rising obesity cases resulting in demand for low-calorie foods, and consumers seeking healthy foods. Wheat gluten, being rich in proteins, is a suitable option and has boosted the demand for it in the global wheat protein market.

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What is wheat protein?

Wheat protein refers to the proteins found in wheat grains. It's a mixture of various proteins, mainly gluten and gliadin, which give wheat dough its elastic and stretchy properties. Gluten is composed of two primary proteins—gliadin and glutenin—which form when flour is mixed with water, providing the structure and texture to baked goods. However, some individuals are sensitive or allergic to wheat protein, leading to conditions like celiac disease or wheat allergies.

Driver: Increase in consumer preference for meat analogs

Various plant-based alternatives to meat products have acquired an increasingly growing market globally. Consumers demand meat alternatives that emulate the fibrous structure, texture, and mouthfeel of meat products. This has increased interest in developing plant protein-based meat alternatives globally. Rising awareness about healthy and nutritious food options among consumers has also led to a growing number of new consumer groups called "flexitarians" looking to reduce their daily meat consumption. This gradual shift in consumers' eating patterns has also led to the creation of novel products aimed at fulfilling consumer demand for meat products, which act as the perfect substitute not only for their taste but also for their high protein nutritional value. For instance, academic researchers and many small and medium-sized enterprises have successfully developed new meat alternatives under the European research project LikeMeat. The project created fibrous meat-like structures from plant proteins using an adapted cooking extrusion process, which was eventually processed into different food products.

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Adoption of plant-based meat substitutes is projected to drive demand for textured wheat protein

Textured wheat protein, also known as wheat meat, wheat gluten, or seitan, is a popular plant-based protein source used as a meat substitute for many years. A study published in the journal Foods in 2021 found that the demand for meat substitutes, including textured wheat protein, is increasing worldwide due to health, ethical, and environmental concerns associated with meat consumption. In 2019, a survey by the International Food Information Council found that 22% of US consumers reported consuming plant-based meat substitutes, including textured wheat protein, at least once a week.

Europe is expected to dominate the market during the forecast period

The consumption of wheat protein in Europe is the highest as compared to other regions. Consumers increasingly prefer plant-sourced proteins, such as wheat protein, due to the high prices of animal-sourced proteins. This has led to the growth of low-cost plant-sourced proteins, such as wheat and vegetable proteins, which act as substitutes for animal-sourced proteins.

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Germany is an attractive market for manufacturing companies as well as exporters. Bread constitutes a significant part of the baked goods sector, as it is one of the main components of the German diet. The bakery & snack industry of Germany is well-established and has a large consumer base with high purchasing power. Health-conscious consumers in this country demand nutritive baked goods without compromising on the taste of products. Key players in the bakery product industry are taking the initiative to develop and promote new products to meet this demand. In Germany, barley and wheat are predominantly used as sources for feed products.

Wheat Protein Market to Record Steady Growth by 2028

The wheat protein market is projected to reach USD 3.2 billion by 2028 from USD 2.5 billion by 2023, at a CAGR of 4.9% during the forecast period in terms of value. The market for wheat protein by concentration is experiencing growth due to the increasing demand for plant-based protein products in food & beverages, dietary supplements, and animal feed industries.

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Opportunity: Growing role of wheat protein in the pet industry

The pet food market is driven by two primary trends globally. These trends are premiumization and humanization. There is a growing trend of pet humanization as a "family member" among owners. Due to this, there is a rise in the demand for premium pet food with nutritional benefits, better digestibility, and improved ingredient quality for pets. Considering this changing human tendency, the major players, such as Crespel & Deiters Group (Germany), are offering wheat protein as an ingredient that can be incorporated in pet food products.

In dry dog foods and biscuits, wheat is a grain that provides high-quality carbohydrates. In addition to giving us energy for daily tasks, it also gives food the ability to be processed. Wheat is a major source of nutrients and offers a wide range of advantages. Wheat-based products offer holistic, wheat-based solutions for optimizing pet food because they are rich in starches, vitamins, minerals, trace elements, and fiber, which aid in the formation of balanced pet food products.

Use of wheat protein to improve pellet quality is expected to boost the market growth

In the pet food industry, wheat gluten is used in products where its water absorption and fat-binding properties improve yield and quality. It is known for its unique binding capacity for improved pellet quality. An increase in the demand for organic and premium food products is one of the major drivers for the wheat protein market. According to a report by the US Department of Agriculture, the market for plant-based pet food is growing rapidly. In 2020, sales of plant-based pet food in the US increased by 27% compared to the previous year, with the total sales reaching USD 600 million. The Pet Food Institute, a trade association representing pet food manufacturers, notes that wheat gluten is a high-quality protein source that is easily digestible for pets. It also states that wheat gluten is a sustainable and environmentally friendly option for pet food manufacturers.

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Europe is expected to dominate the market during the forecast period

The consumption of wheat protein in Europe is the highest as compared to the other regions. Consumers increasingly prefer plant-sourced proteins, such as wheat protein, due to the high prices of animal-sourced protein. This has led to the growth of low-cost plant-sourced protein, such as wheat and vegetable proteins, which act as a substitute for animal-sourced protein.

Germany is an attractive market for manufacturing companies as well as exporters. Bread constitutes a significant part of the baked goods sector as it is one of the main components of the German diet. The bakery & snacks industry of Germany is well-established and has a large consumer base with high purchasing power. Health-conscious consumers in this country demand nutritive baked goods without compromising on the taste of products. Key players in the bakery products industry are taking the initiative to develop and promote new products to meet this demand. In Germany, barley and wheat are predominantly used as sources for feed products.

Wheat Protein Market Growth by Emerging Trends, Analysis, & Forecast

The report "Wheat Protein Market by Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein, Hydrolyzed Wheat Protein), Application (Bakery, Pet Food, Nutritional Bars, Processed Meat, Meat Analogs), Form (Dry, Liquid), and Region - Global Forecast to 2026", The wheat protein market is projected to reach USD 3.1 billion by 2026, from USD 2.4 billion in 2021, at a CAGR of 5.0% during the forecast period. The market is driven by factors such as a shift in preference for plant-based protein foods, increased demand for meat-free diets, and growing incidence of lactose intolerance.

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Wheat gluten segment is estimated to account for the largest share of the wheat protein market during the forecast period

 

Based on product, the wheat protein market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. The wheat gluten segment is estimated to account for the largest share of the wheat protein market in 2020. It is used in a variety of applications such as bakery products, meat products, pasta, and pet foods. In bakery, the strength of gluten is a key factor in bread baking. It plays an important role as it contributes to the ability of the dough to rise and maintain texture.

 

Dry form segment is projected to be the fastest-growing during the forecast period

 

Dry forms are the most popular forms of wheat protein preferred by manufacturers due to their several benefits, including better stability and ease of handling & better storage conditions as compared to liquid forms.

 

The bakery & snacks segment, by application, is estimated to accounted for the largest share of the wheat protein market during the forecast period

 

The bakery & snacks segment, by application, is estimated to account for the largest share of the wheat protein market in 2020. Presence of major players offering a wide variety of wheat products having applications in bakery is one of the key drivers for the bakery & snacks segment. This shift in consumer preference toward ready-to-eat products has increased the demand for bakery products. In Europe, rise in the aging population and growing health concerns have urged consumers to opt for healthier alternatives such as value-added baked goods.

 

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Europe is estimated to account for the largest share of the wheat protein market during the forecast period

 

In 2020, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

 

This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), Manildra Group (Australia), Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syrol (France), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico), Batory Foods (US), Kerry Group (Ireland), BENEO (Germany), Agridient Inc (US), AMCO Proteins (US), Tate & Lyle (UK), and PureField Ingredients (US)

Growth Strategies Adopted by Major Players in the Wheat Protein Market

 The report "Wheat Protein Market by Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein, Hydrolyzed Wheat Protein), Application (Bakery, Pet Food, Nutritional Bars, Processed Meat, Meat Analogs), Form (Dry, Liquid), and Region - Global Forecast to 2026", The wheat protein market is projected to reach USD 3.1 billion by 2026, from USD 2.4 billion in 2021, at a CAGR of 5.0% during the forecast period. The market is driven by factors such as a shift in preference for plant-based protein foods, increased demand for meat-free diets, and growing incidence of lactose intolerance.

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Wheat gluten segment is estimated to account for the largest share of the wheat protein market during the forecast period

 

Based on product, the wheat protein market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. The wheat gluten segment is estimated to account for the largest share of the wheat protein market in 2020. It is used in a variety of applications such as bakery products, meat products, pasta, and pet foods. In bakery, the strength of gluten is a key factor in bread baking. It plays an important role as it contributes to the ability of the dough to rise and maintain texture.

 

Dry form segment is projected to be the fastest-growing during the forecast period

 

Dry forms are the most popular forms of wheat protein preferred by manufacturers due to their several benefits, including better stability and ease of handling & better storage conditions as compared to liquid forms.

 

The bakery & snacks segment, by application, is estimated to accounted for the largest share of the wheat protein market during the forecast period

 

The bakery & snacks segment, by application, is estimated to account for the largest share of the wheat protein market in 2020. Presence of major players offering a wide variety of wheat products having applications in bakery is one of the key drivers for the bakery & snacks segment. This shift in consumer preference toward ready-to-eat products has increased the demand for bakery products. In Europe, rise in the aging population and growing health concerns have urged consumers to opt for healthier alternatives such as value-added baked goods.

 

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Europe is estimated to account for the largest share of the wheat protein market during the forecast period

 

In 2020, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

 

This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), Manildra Group (Australia), Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syrol (France), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico), Batory Foods (US), Kerry Group (Ireland), BENEO (Germany), Agridient Inc (US), AMCO Proteins (US), Tate & Lyle (UK), and PureField Ingredients (US).

Wheat Protein Market Growth by Emerging Trends, Analysis, & Forecast

The report "Wheat Protein Market by Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein, Hydrolyzed Wheat Protein), Application (Bakery, Pet Food, Nutritional Bars, Processed Meat, Meat Analogs), Form (Dry, Liquid), and Region - Global Forecast to 2026", The wheat protein market is projected to reach USD 3.1 billion by 2026, from USD 2.4 billion in 2021, at a CAGR of 5.0% during the forecast period. The market is driven by factors such as a shift in preference for plant-based protein foods, increased demand for meat-free diets, and growing incidence of lactose intolerance.

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COVID-19 impact on Wheat Protein market

The COVID-19 pandemic has had a profound impact on the wheat protein market. Given the growing consumer awareness of the impact of the pandemic on meat production, consumers began adopting plant-based alternatives instead. This resulted in a sales surge of over 500% for meat alternative brands. The pandemic has also influenced the sales of plant-based snacks, dairy alternatives, and supplements, as consumers move towards a healthier lifestyle.

Driver: Nutritional benefits for lactose intolerant and health- & fitness-conscious consumers

The Lactose intolerance is defined as a condition whereby, the body cannot easily digest lactose, which is a type of natural sugar found in milk and other dairy products. Although some people having a lactose intolerance issue are able to digest whey protein isolates, without any severe repercussions, others find it easier to digest only plant-based proteins. Although whey protein isolates are further processed and filtered to help eliminate more lactose in comparison to whey protein concentrates, any individual with even a mild intolerance towards lactose should avoid the consumption of these products. In such cases, plant-based alternatives stand as the most suitable option, for those looking to increase protein intake, for health or training purposes. A number of plant-based alternatives, which could be used in place of whey proteins include pea protein isolates, brown rice protein, or wheat protein.

Challenges: Limited technological developments

Although the market for wheat protein is expected to witness progressive growth rates during the forecast period, limited technological developments in the market are expected to hinder higher growth rates. While related industries like those of whey protein and the market for gluten-free products are expected to invest substantially in research & development activities to develop better, convenient, and more consumer-suitable products, technological advancements in case of wheat proteins remain stunted. For example, FrieslandCampina DMV recently launched a new product called the Nutri Whey Hydro during Fi Europe 2017. This product was created by working on a specific and unique protein hydrolyzation process that was gentle in nature and helped optimize the taste and nutrition of the product simultaneously. Although the hydrolyzed protein market is expected to be gaining traction during the forecast period, one of the major challenges that the market faces, is its bitter and unpleasant taste. By advancing in new technological methods to optimize tastes and nutritional capabilities, the company has now successfully mitigated that challenge.

By product, wheat gluten segment is projected to dominate the market during the forecast period.

The wheat protein market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. Wheat gluten dominated the global market, in terms of both, value and volume. The wide range of functionalities of wheat gluten such as viscoelasticity, texturing, foaming, emulsification, and binding leads to its wide-scale usage in bakery products. Its role as an excellent meat alternative for consumers preferring vegetarian food products is expected to drive its demand during the forecast period.

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Asia Pacific is projected to. be the fastest-growing region in the wheat protein market during the forecast period.

The Asia Pacific region is projected to be the fastest-growing region due to increased demand for meat-free diets and a shift in consumer preference for healthy food options. The increase in R&D for plant-based protein, the growing vegan population, new product launches, and growing investments in the bakery industry are expected to drive the market growth in this region during the forecast period.

Key Market Players:

Key players in this market include ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), Manildra Group (Australia), Roquette (France), and Glico Nutrition (Japan). These major players in this market are focusing on increasing their presence through expansions & investments, mergers & acquisitions, partnerships, joint ventures, and agreements. These companies have a strong presence in North America, Asia Pacific, and Europe. They also have manufacturing facilities, along with strong distribution networks across these regions.

Sustainable Growth Opportunities in the Wheat Protein Market

The global wheat protein market is estimated at USD 2.04 Billion in 2017 and is projected to reach USD 2.58 Billion by 2022, at a CAGR of 4.8% from 2017. The wheat protein market has been largely driven by the growing demand for bakery products, the increasing popularity of plant-based foods, wheat protein being a suitable alternative for non-animal protein among vegans coupled with nutritional benefits for lactose-intolerant consumers.

Objectives of the study are as follows:

• To define, segment, and project the global wheat protein market size with respect to product, application, form, and key regions
• To provide detailed information about the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
• To analyze the opportunities in the market for stakeholders and provide the competitive landscape of the market leaders
• To project the size of the market and its submarkets, in terms of value and volume, with respect to the regions (along with the key countries)
• To strategically profile the key players and comprehensively analyze their market position and core competencies
• To analyze the competitive developments such as expansions & investments, mergers & acquisitions, and new product developments in the wheat protein market

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On the basis of product, the market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. Wheat gluten dominated the global wheat protein market, in terms of both, value and volume. The wide range of functionalities of wheat gluten such as viscoelasticity, texturing, foaming, emulsification, and binding leads to its wide-scale usage in bakery products. Its role as an excellent meat alternative for consumers preferring vegetarian food products is expected to drive its demand during the forecast period. The appearance & texturing functionalities in meat products are expected to fuel the growth of textured wheat protein.

Based on application, the global market has been segmented into bakery & snacks, pet food, nutritional bars & cereals, processed meat, meat analogs, and others (dairy products, cosmetics, pasta, and noodles). The bakery & snacks segments held a dominant share in terms of both value and volume. The pet food segment is projected to grow at the highest CAGR during the forecast period. The growing expenditure on pet food products along with pet humanization in economies such as India and the US is expected to drive the wheat protein market growth in the pet food segment.

In 2017, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

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This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), and Manildra Group (Australia). Other players include Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syral (Germany), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico).

Target Audience:

• Wheat protein producers, suppliers, distributors, importers, and exporters
• Food & beverage manufacturers, manufacturers of animal feed products, food ingredient manufacturers, and researcher organizations
• Related government authorities, commercial research & development (R&D) institutions, and other regulatory bodies
• Trade associations and industry bodies such as International Wheat Gluten Association (IWGA), and Food and Agriculture Organization (FAO)

Sustainable Growth Opportunities in the Wheat Protein Market

The global wheat protein market is estimated to be valued at USD 2.4 billion in 2021 and is projected to reach USD 3.1 billion by 2026, recording a CAGR of 5.0%. The market has been largely driven by the growing demand for bakery products, the increasing popularity of plant-based foods, wheat protein being a suitable alternative for non-animal protein among vegans coupled with nutritional benefits for lactose-intolerant consumers.

COVID-19 impact on Wheat Protein market

The COVID-19 pandemic has had a profound impact on the wheat protein market. Given the growing consumer awareness of the impact of the pandemic on meat production, consumers began adopting plant-based alternatives instead. This resulted in a sales surge of over 500% for meat alternative brands. The pandemic has also influenced the sales of plant-based snacks, dairy alternatives, and supplements, as consumers move towards a healthier lifestyle.

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Restraints: Increasing discussion on gluten intolerance and gluten-free diets

Gluten intolerance or the Celiac disease is an autoimmune disorder, which damages the small intestine lining and prevents the absorption of nutrients from consumed food items. This damage is majorly a reaction to eating foods with gluten, a type of wheat protein which is also found in barley, rye, and oats. However, some individuals may also experience discomfort in their stomach despite not having the Celiac disease. Amylase-trypsin-inhibitors or ATIs, are a group of proteins found in wheat, which could trigger an immune response, and contribute to the development of non-celiac gluten sensitivity (NCGS).

By product, wheat gluten segment is projected to dominate the market during the forecast period.

The wheat protein market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. Wheat gluten dominated the global market, in terms of both, value and volume. The wide range of functionalities of wheat gluten such as viscoelasticity, texturing, foaming, emulsification, and binding leads to its wide-scale usage in bakery products. Its role as an excellent meat alternative for consumers preferring vegetarian food products is expected to drive its demand during the forecast period.

By application, pet food segment is projected to be the fastest-growing segment in the market during the forecast period.

The growing expenditure on pet food products along with pet humanization in economies such as India and the US is expected to drive the market growth in the pet food segment. Changing consumer preferences driven by awareness toward meat sourcing practices, its ecological impact, and animal-borne diseases have led to more consumers opting out of meat consumption. The resulting change has led to consumer demand shifting from conventional animal-based proteins to plant-based alternatives.

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Europe is estimated to account for the largest share of the wheat protein market during the forecast period

In 2020, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), Manildra Group (Australia), Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syrol (France), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico), Batory Foods (US), Kerry Group (Ireland), BENEO (Germany), Agridient Inc (US), AMCO Proteins (US), Tate & Lyle (UK), and PureField Ingredients (US).

Wheat Protein Market Projected to Garner Significant Revenues by 2026

The report "Wheat Protein Market by Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein, Hydrolyzed Wheat Protein), Application (Bakery, Pet Food, Nutritional Bars, Processed Meat, Meat Analogs), Form (Dry, Liquid), and Region - Global Forecast to 2026", The wheat protein market is projected to reach USD 3.1 billion by 2026, from USD 2.4 billion in 2021, at a CAGR of 5.0% during the forecast period. The market is driven by factors such as a shift in preference for plant-based protein foods, increased demand for meat-free diets, and growing incidence of lactose intolerance.

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COVID-19 impact on Wheat Protein market

The COVID-19 pandemic has had a profound impact on the wheat protein market. Given the growing consumer awareness of the impact of the pandemic on meat production, consumers began adopting plant-based alternatives instead. This resulted in a sales surge of over 500% for meat alternative brands. The pandemic has also influenced the sales of plant-based snacks, dairy alternatives, and supplements, as consumers move towards a healthier lifestyle.

Driver: Nutritional benefits for lactose intolerant and health- & fitness-conscious consumers

The Lactose intolerance is defined as a condition whereby, the body cannot easily digest lactose, which is a type of natural sugar found in milk and other dairy products. Although some people having a lactose intolerance issue are able to digest whey protein isolates, without any severe repercussions, others find it easier to digest only plant-based proteins. Although whey protein isolates are further processed and filtered to help eliminate more lactose in comparison to whey protein concentrates, any individual with even a mild intolerance towards lactose should avoid the consumption of these products. In such cases, plant-based alternatives stand as the most suitable option, for those looking to increase protein intake, for health or training purposes. A number of plant-based alternatives, which could be used in place of whey proteins include pea protein isolates, brown rice protein, or wheat protein.

Challenges: Limited technological developments

Although the market for wheat protein is expected to witness progressive growth rates during the forecast period, limited technological developments in the market are expected to hinder higher growth rates. While related industries like those of whey protein and the market for gluten-free products are expected to invest substantially in research & development activities to develop better, convenient, and more consumer-suitable products, technological advancements in case of wheat proteins remain stunted. For example, FrieslandCampina DMV recently launched a new product called the Nutri Whey Hydro during Fi Europe 2017. This product was created by working on a specific and unique protein hydrolyzation process that was gentle in nature and helped optimize the taste and nutrition of the product simultaneously. Although the hydrolyzed protein market is expected to be gaining traction during the forecast period, one of the major challenges that the market faces, is its bitter and unpleasant taste. By advancing in new technological methods to optimize tastes and nutritional capabilities, the company has now successfully mitigated that challenge.

By product, wheat gluten segment is projected to dominate the market during the forecast period.

The wheat protein market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. Wheat gluten dominated the global market, in terms of both, value and volume. The wide range of functionalities of wheat gluten such as viscoelasticity, texturing, foaming, emulsification, and binding leads to its wide-scale usage in bakery products. Its role as an excellent meat alternative for consumers preferring vegetarian food products is expected to drive its demand during the forecast period.

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Asia Pacific is projected to. be the fastest-growing region in the wheat protein market during the forecast period.

The Asia Pacific region is projected to be the fastest growing region due to increased demand for meat-free diets and a shift in consumer preference for healthy food options. The increase in R&D for plant-based protein, the growing vegan population, new product launches, and growing investments in the bakery industry are expected to drive the market growth in this region during the forecast period.

Key Market Players:

Key players in this market include ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), Manildra Group (Australia), Roquette (France), and Glico Nutrition (Japan). These major players in this market are focusing on increasing their presence through expansions & investments, mergers & acquisitions, partnerships, joint ventures, and agreements. These companies have a strong presence in North America, Asia Pacific, and Europe. They also have manufacturing facilities, along with strong distribution networks across these regions.

Wheat Protein Market to Record Steady Growth by 2026

The global wheat protein market is estimated to be valued at USD 2.4 billion in 2021 and is projected to reach USD 3.1 billion by 2026, recording a CAGR of 5.0%. The market has been largely driven by the growing demand for bakery products, the increasing popularity of plant-based foods, wheat protein being a suitable alternative for non-animal protein among vegans coupled with nutritional benefits for lactose-intolerant consumers.

Market Dynamics

Driver: Nutritional benefits for lactose intolerant and health- & fitness-conscious consumers

The Lactose intolerance is defined as a condition whereby, the body cannot easily digest lactose, which is a type of natural sugar found in milk and other dairy products. Although some people having a lactose intolerance issue are able to digest whey protein isolates, without any severe repercussions, others find it easier to digest only plant-based proteins. Although whey protein isolates are further processed and filtered to help eliminate more lactose in comparison to whey protein concentrates, any individual with even a mild intolerance towards lactose should avoid the consumption of these products. In such cases, plant-based alternatives stand as the most suitable option, for those looking to increase protein intake, for health or training purposes. A number of plant-based alternatives, which could be used in place of whey proteins include pea protein isolates, brown rice protein, or wheat protein.

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Restraints: Increasing discussion on gluten intolerance and gluten-free diets

Gluten intolerance or the Celiac disease is an autoimmune disorder, which damages the small intestine lining and prevents the absorption of nutrients from consumed food items. This damage is majorly a reaction to eating foods with gluten, a type of wheat protein which is also found in barley, rye, and oats. However, some individuals may also experience discomfort in their stomach despite not having the Celiac disease. Amylase-trypsin-inhibitors or ATIs, are a group of proteins found in wheat, which could trigger an immune response, and contribute to the development of non-celiac gluten sensitivity (NCGS).

By application, pet food segment is projected to be the fastest-growing segment in the market during the forecast period.

The growing expenditure on pet food products along with pet humanization in economies such as India and the US is expected to drive the market growth in the pet food segment. Changing consumer preferences driven by awareness toward meat sourcing practices, its ecological impact, and animal-borne diseases have led to more consumers opting out of meat consumption. The resulting change has led to consumer demand shifting from conventional animal-based proteins to plant-based alternatives.

By form, dry segment is projected to dominate the market during the forecast period.

The dry form of processing of protein is used in the production of wheat protein isolates. It involves dry milling technology, which is used to reduce the particle size of raw material into fine particles. This method is used to process wheat, which is correlated to its specific tissue architecture and milling behavior. The process relies on differential particle size and density within the milled flour. Once milled, the air classification process is used to separate the smaller protein rice fragments from larger starch-rich granules or fiber-rich granules.

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Europe is estimated to account for the largest share of the wheat protein market during the forecast period

In 2020, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), Manildra Group (Australia), Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syrol (France), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico), Batory Foods (US), Kerry Group (Ireland), BENEO (Germany), Agridient Inc (US), AMCO Proteins (US), Tate & Lyle (UK), and PureField Ingredients (US)

Latest Regulatory Trends Impacting the Wheat Protein Market

The report "Wheat Protein Market by Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein, Hydrolyzed Wheat Protein), Application (Bakery, Pet Food, Nutritional Bars, Processed Meat, Meat Analogs), Form (Dry, Liquid), and Region - Global Forecast to 2026", The wheat protein market is projected to reach USD 3.1 billion by 2026, from USD 2.4 billion in 2021, at a CAGR of 5.0% during the forecast period. The market is driven by factors such as a shift in preference for plant-based protein foods, increased demand for meat-free diets, and a growing incidence of lactose intolerance.

COVID-19 impact on Wheat Protein market

The COVID-19 pandemic has had a profound impact on the wheat protein market. Given the growing consumer awareness of the impact of the pandemic on meat production, consumers began adopting plant-based alternatives instead. This resulted in a sales surge of over 500% for meat alternative brands. The pandemic has also influenced the sales of plant-based snacks, dairy alternatives, and supplements, as consumers move towards a healthier lifestyle.

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Driver: Nutritional benefits for lactose intolerant and health- & fitness-conscious consumers

The Lactose intolerance is defined as a condition whereby, the body cannot easily digest lactose, which is a type of natural sugar found in milk and other dairy products. Although some people having a lactose intolerance issue are able to digest whey protein isolates, without any severe repercussions, others find it easier to digest only plant-based proteins. Although whey protein isolates are further processed and filtered to help eliminate more lactose in comparison to whey protein concentrates, any individual with even a mild intolerance towards lactose should avoid the consumption of these products. In such cases, plant-based alternatives stand as the most suitable option, for those looking to increase protein intake, for health or training purposes. A number of plant-based alternatives, which could be used in place of whey proteins include pea protein isolates, brown rice protein, or wheat protein.

Restraints: Increasing discussion on gluten intolerance and gluten-free diets

Gluten intolerance or the Celiac disease is an autoimmune disorder, which damages the small intestine lining and prevents the absorption of nutrients from consumed food items. This damage is majorly a reaction to eating foods with gluten, a type of wheat protein which is also found in barley, rye, and oats. However, some individuals may also experience discomfort in their stomach despite not having Celiac disease. Amylase-trypsin-inhibitors or ATIs, are a group of proteins found in wheat, which could trigger an immune response, and contribute to the development of non-celiac gluten sensitivity (NCGS).

The bakery & snacks segment, by application, is estimated to accounted for the largest share of the wheat protein market during the forecast period

The bakery & snacks segment, by application, is estimated to account for the largest share of the wheat protein market in 2020. The presence of major players offering a wide variety of wheat products having applications in the bakery is one of the key drivers for the bakery & snacks segment. This shift in consumer preference toward ready-to-eat products has increased the demand for bakery products. In Europe, the rise in the aging population and growing health concerns have urged consumers to opt for healthier alternatives such as value-added baked goods.

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Europe is estimated to account for the largest share of the wheat protein market during the forecast period

In 2020, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, the growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), Manildra Group (Australia), Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syrol (France), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico), Batory Foods (US), Kerry Group (Ireland), BENEO (Germany), Agridient Inc (US), AMCO Proteins (US), Tate & Lyle (UK), and PureField Ingredients (US)

Wheat Protein Market to Witness Unprecedented Growth in Coming Years

 The global wheat protein market is estimated at USD 2.04 Billion in 2017 and is projected to reach USD 2.58 Billion by 2022, at a CAGR of 4.8% from 2017. The wheat protein market has been largely driven by the growing demand for bakery products, the increasing popularity of plant-based foods, wheat protein being a suitable alternative for non-animal protein among vegans coupled with nutritional benefits for lactose-intolerant consumers.

The wheat gluten segment is estimated to account for the largest share of the wheat protein market in 2017

Based on product, the wheat protein market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. The wheat gluten segment is estimated to account for the largest share of the wheat protein market in 2017. It is used in a variety of applications such as bakery products, meat products, pasta, and pet foods. In bakery, the strength of gluten is a key factor in bread baking. It plays an important role as it contributes to the ability of the dough to rise and maintain texture.

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The dry form is estimated to account for the largest share of the wheat protein market in 2017

The dry segment is estimated to account for the largest share of the wheat protein market in 2017. They are the most popular forms of wheat protein preferred by manufacturers due to their several benefits, including better stability and ease of handling & better storage conditions.

The bakery & snacks segment, by application, is estimated to accounted for the largest share of the wheat protein market in 2017

The bakery & snacks segment, by application, is estimated to account for the largest share of the wheat protein market in 2017. Presence of major players offering a wide variety of wheat products having applications in bakery is one of the key drivers for the bakery & snacks segment. This shift in consumer preference toward ready-to-eat products has increased the demand for bakery products. In Europe, rise in the aging population and growing health concerns have urged consumers to opt for healthier alternatives such as value-added baked goods.

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Europe is estimated to account for the largest share of the wheat protein market in 2017

In 2017, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), and Manildra Group (Australia). Other players include Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syral (Germany), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico).

Target Audience:

• Wheat protein producers, suppliers, distributors, importers, and exporters
• Food & beverage manufacturers, manufacturers of animal feed products, food ingredient manufacturers, and researcher organizations
• Related government authorities, commercial research & development (R&D) institutions, and other regulatory bodies
• Trade associations and industry bodies such as International Wheat Gluten Association (IWGA), and Food and Agriculture Organization (FAO)

Wheat Protein Market to Witness Unprecedented Growth in Coming Years

The global wheat protein market is estimated at USD 2.04 Billion in 2017 and is projected to reach USD 2.58 Billion by 2022, at a CAGR of 4.8% from 2017. The wheat protein market has been largely driven by the growing demand for bakery products, the increasing popularity of plant-based foods, wheat protein being a suitable alternative for non-animal protein among vegans coupled with nutritional benefits for lactose-intolerant consumers. 

The wheat gluten segment is estimated to account for the largest share of the wheat protein market in 2017

Based on product, the wheat protein market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. The wheat gluten segment is estimated to account for the largest share of the wheat protein market in 2017. It is used in a variety of applications such as bakery products, meat products, pasta, and pet foods. In bakery, the strength of gluten is a key factor in bread baking. It plays an important role as it contributes to the ability of the dough to rise and maintain texture.

Download PDF Brochure:https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=67845768

The dry form is estimated to account for the largest share of the wheat protein market in 2017

The dry segment is estimated to account for the largest share of the wheat protein market in 2017. They are the most popular forms of wheat protein preferred by manufacturers due to their several benefits, including better stability and ease of handling & better storage conditions.

The bakery & snacks segment, by application, is estimated to accounted for the largest share of the wheat protein market in 2017

The bakery & snacks segment, by application, is estimated to account for the largest share of the wheat protein market in 2017. Presence of major players offering a wide variety of wheat products having applications in bakery is one of the key drivers for the bakery & snacks segment. This shift in consumer preference toward ready-to-eat products has increased the demand for bakery products. In Europe, rise in the aging population and growing health concerns have urged consumers to opt for healthier alternatives such as value-added baked goods.

Speak to Analyst:
https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=67845768

Europe is estimated to account for the largest share of the wheat protein market in 2017

In 2017, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), and Manildra Group (Australia). Other players include Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syral (Germany), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico).

Target Audience:

• Wheat protein producers, suppliers, distributors, importers, and exporters
• Food & beverage manufacturers, manufacturers of animal feed products, food ingredient manufacturers, and researcher organizations
• Related government authorities, commercial research & development (R&D) institutions, and other regulatory bodies
• Trade associations and industry bodies such as International Wheat Gluten Association (IWGA), and Food and Agriculture Organization (FAO)