Factors Driving the Nutraceutical Excipients Market

 The global nutraceutical excipients market size is estimated to account for about USD 3.4 billion in 2020 and projected to reach a value of nearly USD 4.9 billion by 2025, growing at a CAGR of 7.3% from 2020 to 2025. The market for nutraceutical excipients market has been growing in accordance with the rise in demand and consumption for nutraceuticals, around the globe. The consumption of dietary supplements in the form of tablets and capsules has been witnessing an upsurge demand in recent times, owing to the growing awareness for health benefits offered by these products that helps to support the wellbeing of the consumers. The key driving factors of the nutraceutical excipients market include increasing consumer concerns regarding maintaining a balanced diet and growing consumer awareness about several diseases caused due to lack of intake of necessary nutrients as a result of imbalanced dietary lifestyles. Food fortification is one of the major trends, which is also fueling the nutraceutical excipients market in the functional food & beverage industry.

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Impact of COVID-19 on the current market size and forecast.

COVID-19 pandemic has led multiple operations to cease. The global nutraceutical excipients market is increasingly impacted due to the uncertain circumstances that have occurred worldwide. The effects of COVID-19 primarily affect the supply chain of final products, as well as raw material ingredients of global manufacturers. As its major applications are concentrated in products belonging to dietary supplements, followed by food & beverages, the market is projected to witness a slow-down until the local and national governments do not ease import and export regulations. Overall, this market is dominated by the global players that have manufacturing facilities in certain regions and operations/supply across countries.

Driver: Advancements in nanotechnology equipped with new features to drive the growth of the nutraceutical excipients market

Nanotechnology-enabled drug delivery systems (NDDS) are used to cater to the issue of drug toxicity. There are two major approaches to use nanotechnology as a drug delivery system (DDS). The first is to reduce the size of nutraceutical drug crystals to ensure enhanced solubility and bioavailability, while the second approach is to use some form of nano-carrier for effective delivery of active ingredients. In March 2009, the scientific committee of the European Food Safety Agency published an opinion on nanoscience and nanotechnology regarding food and feed safety. A document offering guidance on how to assess potential risks associated with certain food-related uses of nanotechnology was followed in May 2011, providing practical recommendations to regulators on how to assess applications that use engineered nanomaterials in food additives, enzymes, flavorings, food contact materials, novel foods, food supplements, feed additives, and pesticides.

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North America is estimated to dominate the nutraceutical excipients market in 2020

North America accounted for the largest market share in 2019. The nutraceutical excipients market in North America is dominating, owing to the concentration of the global players such as DuPont (US), Kerry (Ireland), Cargill (US), and Ingredion (US). The market for nutraceutical excipients here is mature, and hence, the growth is moderate compared to other regions. Other factors contributing to the growth of nutraceutical excipients in North American region include the busy lifestyle of consumers, prevalence of chronic diseases due to hectic lifestyles, and an increase in awareness among consumers regarding the health benefits of nutritional foods, including food supplements, which has driven the demand for functional food products. In addition, the use of technological advancements and new product launches have made excipients available for a wide range of applications in the fortified food & beverage, dietary supplements, and nutraceuticals sectors, which is projected to drive the growth of the market in the region.

This report includes a study of marketing and development strategies, along with the product portfolios of the leading companies in the nutraceutical excipients market. The key players in the nutraceutical excipients market include DuPont (US), BASF SE (Germany), Kerry Group PLC (Ireland), Ingredion Plc (US), Sensient Technologies (US), Associated British Foods (UK), Roquette Freres (France), Meggle Group Wasser (Germany), Cargill Inc (US), Ashland Global Holdings Inc (US), Seppic (France), Shin-Etsu Chemical Co Ltd (Japan), Fuji Chemical Industries Co Ltd (Japan), Pharmatrans Sanaq AG (Switzerland), Pioma Chemicals (India), Gattefosse (India), W.R.Grace & Co (US), Omya (Switzerland), Grain Processing Corp (US), and Gangwal Chemicals Pvt Ltd (India). The nutraceutical excipients market also consists of key start-up players, which include IMCD (Netherlands), Hilmar Ingredients (US), Innophos Holdings Inc (US), JRS Pharma (Germany), Biogrund GmbH (Germany), Pharma Line Intl Corp (South Korea), Jigs Chemical (India), Panchamrut Chemicals (India), Azelis Chemical Ltd (Europe), and Daicel Group (Japan).

Nematicides Market to Witness Unprecedented Growth in Coming Years

 The report "Nematicides Market by Type (Fumigants, Carbamates, Organophosphates, Bionematicides), Mode of Application (Fumigation, Drenching, Soil Dressing, Seed Treatment), Nematode Type (Root Knot, Cyst), Crop Type, Form, and Region - Global Forecast to 2025 ", The global nematicides market size is estimated to be valued at USD 1.3 billion in 2019 and is expected to reach a value of USD 1.6 billion by 2025, growing at a CAGR of 3.4% during the forecast period. Factors such as the growing demand for biological products and an increasing number of product launches catering to the requirement of crop-specific nematodes drive the growth of the market. 

Nematicides infestation is difficult to detect, is often attributed to other causes and its damage is often underestimated. Massive phase-out of active ingredients used to control nematodes such as methyl bromide and aldicarb would also drive for the adoption of new innovative control measures. Growing environmental concerns associated with the use of chemicals to control nematodes have paved way for the adoption of biological control. New farming practices such as no-tillage, and reduced tillage farming, along with increased soil degradation leading to decreased efficacy have resulted in an increase in the infesatation of nematodes. These trends are expected to increase the demand for nematicides, globally.

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By type, bionematicides are projected to be the fastest-growing segment in the nematicides market during the forecast period

With the increasing awareness among consumers about the importance of organic foods, the adoption of sustainable agriculture and integrated pest management solutions has increased. This has led to the demand for biocontrol products such as pheromones, biofungicides, biopesticides, and bionematicides. A number of major players in the market such as Marrone Bio Innovations (US) and Valent BioSciences (US) are introducing bionematicide solutions for seed treatment. These factors have paved the way for the high growth rate in the bionematicides market.

By crop type, vegetables are projected to dominate the nematicides market.

The vegetables segment is projected to hold the largest market share owing to the increasing cases of infestation on vegetables such as potatoes, tomatoes, peas, cauliflower, and carrots, by nematode species such as root-knot, lesion, and cyst nematodes. The increasing acreage being brought under vegetable cultivation and the growing demand for organic vegetables drive the growth of this segment.

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Asia Pacific is projected to grow at the highest CAGR during the forecast period

The market for nematicides is projected to grow at the highest CAGR in the Asia Pacific region owing to the growing nematode infestation in vegetables such as tomatoes, potatoes, carrots, peas, and cauliflower in the major vegetable-growing countries such as China and India. The regulatory scenario in the Asia Pacific region is comparatively more favorable for the launch of nematicides as compared to that of Europe and North America. There is also growing awareness among farmers about the use of bio nematicides since the market for organic farming, and sustainable agriculture is growing with more consumers demanding organic fruits & vegetables.

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the nematicides market. It consists of the profiles of leading companies such as Bayer AG (Germany), Syngenta Crop Protection AG (Switzerland), Corteva Agriscience (US), BASF SE (Germany), Adama Agricultural Solutions Ltd (Israel), FMC Corporation (US), Nufarm (Australia), UPL Limited (India), Isagro Group (Italy), Valent USA (US), Chr. Hansen (Denmark), Certis USA LLC (US), Marrone Bio Innovations (US), American Vanguard Corporation (US) , Crop IQ Technology (UK), Real IPM Kenya (Kenya), Horizon Group (India), Agri Life (India), and T. Stanes & Company Limited (India).

Growth Opportunities in the Feed Premix Market

 The report "Feed Premix Market by Ingredient Type (Vitamins, Minerals, Amino Acids, Antibiotics, Antioxidants, and Others), Livestock (Poultry, Ruminants, Swine, Aquatic Animals, Equine, and Pets), Form (Dry and Liquid), and Region - Global Forecast to 2025", is estimated to be valued at USD 21.6 billion in 2019 and is expected to reach a value of USD 30.9 billion by 2025, growing at a CAGR of 6.2% during the forecast period. Feed premixes consist of necessary growth factors that are added as supplements with concentrate feed to provide a wholesome nutritional diet for animals. Owing to the recent disease outbreaks, ingredients in feed premixes have come under focus to strengthen the immunity of livestock. With advancements in technology and awareness among farmers, the emerging markets are obtaining more localized premix products and services.

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By livestock, the poultry segment is projected to dominate the feed premix industry during the forecast period.

The poultry segment is projected to hold the largest feed premix market share during the forecast period. Feed premixes such as vitamins, minerals, and amino acids are some of the significant premixes used in poultry feed for better quality and quantity production. On a global level, the total poultry production has been increasing, and with such growth in poultry production and consumption, it has become essential for meat producers to focus more on the quality of meat. This gives a boost to the feed premix industry, to provide a complete nutritional feed for poultry.

By form, the dry segment is projected to dominate the feed premix market during the forecast period.

The market for crops with other traits is growing significantly in the market due to its convenience in usage, packaging, and several other benefits, such as smooth handling and storage, which is posing challenges with liquid ingredients. Feed premixes in the dry form are easier to mix with animal feed and provide a longer shelf life than in the liquid form, due to which makes them they first witness high preference among feed manufacturers.

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Asia Pacific is projected to grow at the highest CAGR during the forecast period

With rapid economic growth in the region, high demand is expected for feed products, especially in China, India, South Korea, and Japan. The contribution of the Asia-Pacific region accounted for the largest share of the global meat production in 2018 according to the FAO, and is projected to grow due to increase in consumption of meat. The main reason for the high consumption of feed premixes in the region is the increased focus to enhance poultry and other livestock meat production.

This report includes a study on the marketing and development strategies, along with a survey of the product portfolios of the leading companies operating in the feed premix market. It includes the profiles of leading companies such as Nutreco N.V. (The Netherlands), Koninklijke DSM (The Netherlands), Cargill (US), ADM (US), and DLG Group (Denmark).

Starter Cultures Market to Showcase Continued Growth in the Coming Years

According to MarketsandMarkets, The global starter cultures market size is estimated to be valued at USD 1.0 billion in 2020 and is projected to reach USD 1.3 billion by 2025, recording a CAGR of 5.3%, in terms of value. The growing demand for dairy & dairy-based food and meat & seafood, as well as the increase in consumption of conventional beverages, are propelling the demand for starter cultures. With the advancement of new technologies and innovative experiments in the food and beverage sector, the usage of starter cultures has been dominant in the European market, due to its high consumption of processed food, whereas the Asia Pacific region is growing fastest owing to new technologies and increase in the export of food and beverages.

Market Dynamics:

Drivers: Increasing production of dairy-based products and meat and seafood

The growing production of dairy-based products and meat & seafood has led to an increase in demand for starter cultures. With the rising awareness of the benefits of using starter cultures and the increasing number of manufacturers, the starter culture market has shown consistent growth over the years.

Starter cultures have been used in dairy applications for a long time. During the manufacturing of cheese, yogurt, butter, and kefir, starter cultures are used for the fermentation process to take place. The drop in pH, which takes place when the bacteria ferment lactose to form lactic acid, has a preservative effect on the product, while at the same time improving the digestibility and nutritional capabilities. Yogurt starter cultures are used to ferment (lactose) to produce lactic acid. This process helps in the formation of milk clots, which are a characteristic of yogurt. Cheese starter cultures mostly consist of thermophilic bacteria, which aid in lactic acid production during the industrial manufacturing of cheese. In addition, acid production is the main factor in the expulsion of moisture from the cheese curd and helps in improving the quality and texture of the cheese produced.

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Challenges: Fluctuations in the prices of raw materials

The prices of raw materials for starter cultures are volatile, leading to uncertainty in the food & beverage market. Yeast mainly grows in beet or cane molasses, and these are the main substrates for its production. Since the last few years, the prices of molasses are increasing due to their use in other industrial applications such as feed and bio-ethanol production. Yeast also grows on sugar substrates such as sugar syrups. Thus, an increase in the cost of sugar has a direct impact on the price of yeast starter cultures.

Similarly, in the case of bacteria, the major raw materials include the likes of starch, cellulosic materials, and agricultural wastes. Though agricultural wastes are found in abundance, price fluctuations have been a major issue, along with the quality of these materials. The presence of residues in agricultural wastes has been an area of concern for the manufacturing of lactic acid bacteria. Fluctuations in the prices of starch also affect the production of starter cultures.

The bacteria segment is projected to account for a major share in the starter cultures market during the forecast period

By microorganism, the starter cultures market is dominated by bacteria. Europe is the market leader in the bacteria culture market, mainly due to the large-scale production of dairy & dairy-based products in the region. A majority of the manufacturers of dairy-based starter culture applications are based in the European region, and most of these manufacturers use bacteria such as Lactobacillus and Streptococcus.

Europe is projected to account for the largest market share during the forecast period

European dairy market has played a key role in driving the growth for the starter cultures market, where it holds dominance. Germany and France are key producers of dairy products, ranging from milk to cheese, where they hold the dominant position in the European Union. The production and consumption of cheese in the European Union have had a significant impact on the starter culture market, which plays a key role in extending the shelf-life to support exports to other regions. The different varieties of dairy products in Europe are a key factor contributing to the growth of the market through the deployment of cultures in cheese, fermented milk products, alcoholic beverages, and meat & seafood applications.

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Key Market Players:

Chr. Hansen (Denmark), DSM (Netherlands), DuPont (US), Genesis Laboratories (Bulgaria), Sacco SRL (Italy), Mediterranea Biotecnologie SRL (Italy), Biochem SRL (Italy), Dalton Biotecnologie SRL (Italy), THT S.A. (Belgium), CSK Food (Netherlands), IGEA SRL (Italy), Codex-ing Biotech Ingredients (US), Bioprox (France), Benny Impex. (US), ABsource Biologics (India), Alliance India (India), Lactina Ltd. (Bulgaria), BDF Natural Ingredients (Spain), GEM Cultures (US), Kultured Wellness (Australia), Benebios Inc. (US), Binea (Canada), and Biolacter Inc. (Italy).

Agricultural Adjuvants Market Will Hit Big Revenues In Future

The global agricultural adjuvants market size is projected to reach USD 4.4 billion by 2026, growing at a CAGR of 6.1% from 2020. The growth of the agricultural adjuvants market is driven by factors such as the growing demand for agrochemicals and the adoption of protected agriculture technologies.

Key players in the agricultural adjuvants market include Solvay (Belgium), Evonik Industries (Germany), Nufarm (Australia), and Croda International (UK), Corteva Inc. (US), and BASF (Germany). Product innovation, expansions & investments, mergers & acquisitions, joint ventures, and agreements, collaborations, joint ventures, disinvestments, and partnerships were some of the core strengths of the leading players in the agricultural adjuvants market. These strategies were adopted by the key players to increase their market presence. It also helped them diversify their businesses geographically, strengthen their distribution networks, and enhance their product portfolios. Some of the other leading players in the agricultural adjuvants include Miller Chemical and Fertilizer, LLC (US), Precision Laboratories (US), CHS Inc (US), Winfield United (US), Kalo Inc. (US), Nouryon (Netherlands), Huntsman Corporation (US), Clariant (US), Helena Agri-Enterprises (US), Stepan Company (US), Wilbur-Ellis Company (US), Brandt (US), Plant Health Technologies (US), and Innvictis Crop Care (US).

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Evonik Industries (Germany) is one of the leading specialty chemical companies. The company operates through business segments that include nutrition & care, performance materials, resource efficiency, services (technology and infrastructure), and corporate. The nutrition & care segment offers specialty chemicals that include amphoteric surfactants, ceramides, phytosphingosine, oleochemical quaternary derivatives, organically modified silicones, superabsorbents, amino acids and amino acid derivatives, synthesis products, pharmaceutical polymers, and DL-methionine. The company has a major presence in Europe, especially Germany, and other regions such as Asia Pacific, North America, and Central & South America.

Solvay (Belgium) is a chemical and advanced materials company and is involved in delivering innovative sustainable products and solutions. The company offers its products & services to diversified markets, which include agro, feed & food, automotive & aerospace, building & construction, consumer goods & healthcare, electrical & electronics, resources & environment, and industrial applications. It offers surfactants under its agro, feed, and food segment. The company has offices across 58 countries at 139 locations, along with 21 major research and innovation centers across North America, Europe, Asia Pacific, and Latin America; this enables it to have a significant global market presence.

Corteva Agriscience operates as a standalone agriculture company with industry expertise in seed technologies, crop protection, and digital agriculture. Globally, the company operates through eight segments—agriculture, performance materials & coatings, industrial intermediate & infrastructure, packaging & specialty plastics, electronics & imaging, nutrition & biosciences, transportation & advanced polymers, and safety & construction. The agriculture segment has a diverse network worldwide, which markets the brands of the company and distributes its products to customers globally. The company ranks fourth in terms of market revenues in the agricultural adjuvants market in 2018, as per the MarketsandMarkets analysis. Adjuvants, particularly surfactants, are offered by the company under its industrial intermediates and infrastructure business segment, in its crop defense chemicals line. Being one of the leaders in crop protection chemicals, the company has a large consumer base for agricultural adjuvant products, and is hence, one of the global market leaders.

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Asia Pacific comprises of developing countries with vast agricultural lands; the per capita income of the region depends on agricultural activities. Agricultural technologies are widely accepted and practiced in this region. In Asia Pacific, the total area under agriculture is shrinking due to the high rate of industrialization and urbanization. As a result, farmers opt for practices such as the use of chemical pesticides, which help to increase the yield or productivity of crops. 

Food Encapsulation Market to Record Steady Growth by 2025

The global food encapsulation market is estimated to account for USD 9.9 billion in 2020 and is projected to reach USD 14.1 billion by 2025, recording a CAGR of 7.5% during the forecast period. The market is primarily driven by the increasing use of encapsulated flavors in the food and beverage industry and the rising adoption of microencapsulation for functional ingredients.

The polysaccharides segment accounted for the largest share in the North American food encapsulation market in 2019.

The polysaccharides segment accounted for the largest market for shell material in 2018 and is projected to follow the same trend through 2025. Owing to their enormous molecular structure and ability to entrap bioactives, polysaccharides are considered the most-suitable building blocks for delivery systems. On the other hand, the market for the emulsifiers is projected to be the fastest-growing, owing to its ability to provide improved solubility and bioavailability.

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The demand for encapsulated vitamins and minerals to remain high during the forecast period.

Vitamins are functional ingredients that are used in food, owing to their specific nutritional properties for varied human body parts. Thus, targeted and controlled release of vitamins often becomes important when added as a food ingredient. Thus, encapsulation is majorly adopted for vitamins for its targeted effect. Also, flavor manufacturers have been adopting this technology at a rapid speed, and hence, the vitamins segment was closely followed by flavors in terms of dominance in the global market.

The physical method of encapsulation is estimated to dominate the market globally for the food industry in 2020.

Food encapsulation demand is targeted by a few ingredient manufacturing companies. With the use of advanced technology, the price of the ingredient rises, and hence, manufacturers prefer low cost-efficient encapsulation methods. Thus, the physical methods are the most in-demand for the encapsulation of food ingredients.

The food encapsulation market in the Asia Pacific region is projected to grow at the highest CAGR from 2019 to 2026.

Factors driving the growth of the Asia Pacific market include the increasing adoption of encapsulated flavors and colors in the beverage and premium food industry. With the rising awareness about the benefits of functional food and dietary supplements among consumers and rising disposable income, consumers have been willing to pay a premium price for value-added products. Thus, manufacturers have been grabbing this opportunity in countries such as China and India to expand their business in the encapsulation market. Also, small enterprises have been delivering generic encapsulated products in the market at competitive prices, which has been further boosting awareness.

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Many domestic and global players provide food encapsulation of various ingredients across the world. Few players offer encapsulated ingredients, while few companies offer encapsulation as an extended service for their clients. Major players have their presence in the North American and European countries. Key players operating in this market include FrieslandCampina (Netherlands), DSM (Netherlands), Ingredion Incorporated (US), Kerry Group (Ireland), Cargill (US), Lycored Group (Israel), Balchem Corporation (US), Firmenich Incorporated (Switzerland), BASF SE (Germany), International Flavors and Fragrances Inc. (US), DuPont (US), Symrise AG (Germany), Sensient Technologies Corporation (US), Aveka Group (US), Advanced Bionutrition Corp (US), Encapsys (US), Tastetech Encapsulation Solutions (UK), Sphera Encapsulation (Italy), Clextral (France), and Vitasquare (Netherlands).

Recent Developments:

• In July 2019, DSM (Netherlands) entered into a joint venture with Evonik (Germany) to produce encapsulated omega-3 fatty acids, reducing the pressure on fish stocks, and supporting the aquaculture industry.
• In May 2017, Lycored (Israel) entered into a joint venture with a biotechnology company, Algatechnologies (Israel), to distribute Algatech's AstaPure in the form of beadlets, which will help in increasing the brand's commercial reach for this product range in the North American market.
• In January 2017, DSM (Netherlands) launched a new product, MEG-3, with new encapsulation technology.

Upcoming Growth Trends in the Food & Beverage Metal Cans Market

The report "Food & Beverage Metal Cans Market by Material (Aluminum and Steel), Type (2-Piece and 3-Piece), Degree of Internal Pressure (Pressurized Cans and Vacuum Cans), Application (Food and Beverages), and Region - Global Forecast to 2025",  According to MarketsandMarkets, the food & beverage metal cans market is estimated to be valued at USD 27.6 billion in 2020 and is projected to reach USD 37.0 billion by 2025, recording a CAGR of 6.1%. The rapid growth in awareness toward environmental sustainability and recyclable properties of metal cans are the driving factors for the food & beverage metal cans market.

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By material, the aluminum segment is projected to account for the larger share in the food & beverage metal cans market

The aluminum segment is projected to dominate the market, on the basis of material, during the forecast period. This is attributed to the cost-effectiveness and recycling rates of aluminum. Increasing the use of metal packaging for food & beverages packaging provides a sustainable and environment-friendly solution for packaging in multiple applications. Aluminum cans are convenient to keep in refrigerators and ovens. Changes in consumer preferences are observed for food & beverage packaging. According to the Environmental Protection Agency of the United States (EPA), 1.9 million tons of aluminum packaging was generated for beers and soft drink cans, and 49.2% of aluminum beverage cans were recycled. The metal packaging for the food industry is considered to be safe, which is one of the major factors to support its growth in the market.

By application, the beverages segment accounted for the larger size in the food & beverage metal cans market during the forecast period

Based on the application, the food & beverage metal cans market is segmented into food and beverages. The beverage cans are estimated to account for the larger share, because of the high consumption of carbonated, non-carbonated, and sports & energy drinks. The rise in the consumption of alcoholic beverages leads to the growth of beverage cans market. Moreover, changes in consumer trends toward healthy drinks are driving the market for metal cans during the forecast period.

The Asia Pacific region is projected to witness the fastest growth during the forecast period

The Asia Pacific food & beverage metal cans market is projected to have higher growth potential in the coming years. A large consumer market and increasing disposable income in India and China are driving the growth of the demand for high-quality metal packaging. Also, China is the hub for the manufacture of metal cans and has sufficient manufacturing plants to meet the demand for food & beverage metal packaging. Moreover, rapid urbanization in countries such as India and China are expected to result in high growth of the food & beverage metal cans market in Southeast Asia during the forecast period.

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This report includes a study on the marketing and development strategies, along with the product portfolios of the leading companies. It consists of the profiles of leading companies such as Crown Holdings, Inc (US), Ball Corporation (US), Silgan Holdings Inc. (US), Ardagh Group (Luxembourg), CAN-PACK S.A. (Poland), Kian Joo Group (Malaysia), CPMC Holdings Limited (China), Huber Packaging Group GmbH (Germany), CCL Industries (US), Toyo Seikan Group Holdings Ltd (Japan), Universal Can Corporation (Japan), Independent Can Company (US), Mauser Packaging Solution LLC (Germany), Visy (Australia), Lageen Food Packaging (Israel), Massilly Holding S.A.S (France), P. Wilkinson Containers Ltd. (UK), Unimpack (Netherlands), Müller und Bauer GmbH (Germany), and Allied Cans (Canada).

Recent Developments:

• In April 2019, Crown Holdings, Inc. announced the launch of round and square shorter cans in the luxury packaging market. This will help the company to broaden its product portfolio.
• In August 2019, Ball Corporation signed an agreement to sell its tinplate steel aerosol packaging facilities to Envases del Plata (Argentina), an Argentinian metal packaging company. This agreement will help the company to expand its reach in the South American region.
• In October 2019, Ball Corporation announced the construction of its new aluminum cups manufacturing plant in Rome, Georgia to cater to the growing demand for beverage packaging in the US. This new plant will help the company expand its presence in the US region.
• In July 2019, Ardagh Group launched a slimline 187 ml can particularly designed for protecting wine and wine-based drinks. This launch would help the company to expand its product portfolio.