Growth Strategies Adopted by Major Players in the Plant Breeding and CRISPR Plants Market

The plant breeding and CRISPR plants market is estimated to account for USD 7.6 billion in 2018 and is projected to reach USD 14.6 billion by 2023, growing at a CAGR of 13.95% during the forecast period. Increasing investments from the private sector and increasing consolidation of the in-house plant breeding facilities is driving the growth of the plant breeding and CRISPR plants market.

 

 

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The scope of this report includes a detailed study of leading seed manufacturers with in-house plant breeding facilities, such as Bayer (Germany), Syngenta (Switzerland), DowDuPont (US), KWS SAAT (Germany), Limagrain (France), and DLF Trifolium (Denmark), and also major service providers, such as Eurofins (Luxembourg), SGS SA (Switzerland), Pacific Biosciences (US), Benson Hill Systems (US), Hudson River Biotechnology (US), Evogene (Israel), Bioconsortia (US), and Equinom (Israel). In addition, these companies are focusing on developing, introducing, and manufacturing various seed lines utilizing advanced techniques, which enable farmers to encourage sustainable farming practices.

 

Bayer, a life sciences company, offers crop protection products, seeds, and non-agricultural pest control products. These products are offered through its business segments, namely, crop protection/seeds and environmental science. The company offers a broad product portfolio of high-value seeds and effective pest management solutions. The company operates in various regions including North & South America, Europe, Asia Oceania, the Middle East, and Africa through its production facilities. The company innovates plant traits and develops new seed varieties of cotton, canola, soybeans, rice, wheat, and vegetables, through investments in R&D activities. Bayer’s manufacturing facilities operate in 130 sites, which are spread across 34 countries. It has its distribution network and sales operations in over 120 countries. For instance, in September 2018, Bayer set up its breeding and trait development station in North Carolina (US). This expansion helps the company to increase its customer base, and thereby increase its market share in the North American plant breeding market. The company’s recent acquisition of Monsanto, which is one of the leading plant breeders, has enabled the company to utilize cutting-edge technology solutions for plant breeding processes.

 

Syngenta is a leading company that provides crop protection products. It offers over 145 crop protection products across the globe, which can be used for nearly 200 crops. It is engaged in the development, production, and marketing of various products to improve crop yield and its quality. The company operates through three business segments-crop protection, seeds, and lawn & garden. The investment in Syngenta’s seeds division has enabled it to expand its product offerings, services, and R&D facilities. The company invests more than USD 1.3 billion each year on R&D, and in 2017, it invested USD 1.2 billion on crop protection and seeds business. With the increasing investment in innovations, the company could offer new technologies that would help growers to gain higher crop yield in return of investment. New technologies offered by the company are mainly in the form of genetics and traits, which offer disease resistance, insect control, herbicide tolerance, drought resistance, and increase yields in seed varieties, complemented by innovations in digital agriculture and crop protection.

 

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The increasing industrial value for corn and soybean in the US has been encouraging breeders to adopt advanced technologies for better yield, owing to which the adoption rate for crop genetics in this country has been high. Also, the limited regulatory control and high promotional support for intellectual property affairs in genetic technology have been extremely favorable toward the adoption of plant biotechnological tools in agriculture. Hence, North America dominated the global plant breeding market in 2017. On the other hand, there has been an ever-increasing demand for commercial seeds in the Asian market, in line with the improving economic conditions. Also, seed manufacturers such as Bayer, Monsanto, and Syngenta have been showing increasing interest in tapping this potential market, wherein the companies have been expanding their R&D centers across the Asia Pacific.

Plant-based Beverages Market to Witness Unprecedented Growth in Coming Years

The global plant-based beverages market is estimated to be valued at USD 11.16 billion in 2018 and is projected to reach USD 19.67 billion by 2023, at a CAGR of 12.0% during the forecast period. The plant-based beverages market is driven by the growing popularity of vegan diets, especially in developed countries such as the US, the UK, and Germany. Apart from this, the adoption of hectic lifestyles in the Asia Pacific and South American regions has urged consumers in these regions to opt for low-calorie options, thus, increasing the demand for plant-based beverages.

 

 

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Based on type, the plant-based beverages market has been segmented into milk and other drinks. The milk segment is estimated to account for the larger share in the market for plant-based beverages in 2018. The increased demand for non-dairy milk, amidst the growing health concerns, has urged consumers to look out for alternate food options. Apart from this, the rising level of lactose intolerance, especially in the Asia Pacific population, is expected to be a major revenue pocket for plant-based beverage manufacturers in the coming years.

 

The key players in the global plant-based beverages market include The WhiteWave Foods Company (US), Blue Diamond Growers (US), Pacific Foods (US), Hain Celestial (US), SunOpta (Canada), Want Want China Holdings Limited (China), Kikkoman(Japan), Califia Farms (US), The Coca-Cola Company (US), Ripple Foods (US), WildWood Organic (US), and Pureharvest (Australia). Expansions, acquisitions, and new product launches were the core strengths of the leading players in the plant-based beverages market. These strategies were adopted by the players to increase their market presence. They also helped them diversify their businesses geographically, strengthen their distribution networks, and enhance their product portfolios. Market leaders such as The WhiteWave Foods Company (US), Blue Diamond Growers (US), Pacific Foods of Oregon (US), SunOpta (Canada), and the Hain Celestial Group (US) successfully tapped the potential markets through expansions, new product launches, and acquisitions.

 

The WhiteWave Foods Company (US) is one of the leading players in the plant-based beverages market. The company offers almond milk, coconut milk, cashew milk, soy milk, rice milk, oat milk, and hazelnut milk under its plant-based beverages portfolio. In North America, the company distributes leading plant-based beverage brands such as Silk, So Delicious, and Vega. In Europe, WhiteWave’s popular plant-based beverage brands include Alpro and Provamel. In 2017, WhiteWave (US) was acquired by Danone (US). The company focuses on new product launches, as one of its key strategies, to expand its presence in the plant-based beverages market space. For instance, in 2018, the company launched 3 new almond milk products with cashew under its “So Delicious Dairy Free” brand. Apart from this, the company also adopted other strategies such as joint ventures, acquisitions, expansions, and partnerships.

 

Blue Diamond Growers (US) is one of the world’s largest almond processing companies. The company is engaged in the almond-based products business. It manufactures almond-based snacks, beverages, and ingredients. It operates in the plant-based beverages business through its brand, Almond Breeze, which represents almond milk made from California almonds and is marketed as an alternative to dairy and soymilk. The company sells its products in over 80 countries at a global level. It focuses on expansions, as one of its key strategies, to expand in the plant-based beverages market. For instance, in 2018, the company expanded its presence in the Brazilian plant-based beverages market with the launch of “Almond Breeze”.

 

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The Asia Pacific market accounted for the largest share in the plant-based beverages market, in terms of value, in 2017. The region consists of key revenue pockets in countries such as China & Thailand, which are some of the key consumers of plant-based diet products. China is one of the largest consumers of soy milk, which is considered the most suitable alternative to dairy milk. Furthermore, the country’s leading dairy products manufacturer, Want Want China Holdings Limited, is expanding its base in the plant-based beverages space. Apart from this, Thailand is expected to be a key revenue pocket in coming years, with plant-based diets being one of the key trends in the country in 2018 as per the US Department of Agriculture (USDA).

Growth Strategies Adopted by Major Players in Plant-based Beverages Market

The global plant-based beverages market is estimated to be valued at USD 11.16 billion in 2018 and is projected to reach USD 19.67 billion by 2023, at a CAGR of 12.0% during the forecast period. The plant-based beverages market is driven by the growing popularity of vegan diets, especially in developed countries such as the US, the UK, and Germany. Apart from this, the adoption of hectic lifestyles in the Asia Pacific and South American regions has urged consumers in these regions to opt for low-calorie options, thus, increasing the demand for plant-based beverages.

 

 

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Based on type, the plant-based beverages market has been segmented into milk and other drinks. The milk segment is estimated to account for the larger share in the market for plant-based beverages in 2018. The increased demand for non-dairy milk, amidst the growing health concerns, has urged consumers to look out for alternate food options. Apart from this, the rising level of lactose intolerance, especially in the Asia Pacific population, is expected to be a major revenue pocket for plant-based beverage manufacturers in the coming years.

 

The key players in the global plant-based beverages market include The WhiteWave Foods Company (US), Blue Diamond Growers (US), Pacific Foods (US), Hain Celestial (US), SunOpta (Canada), Want Want China Holdings Limited (China), Kikkoman(Japan), Califia Farms (US), The Coca-Cola Company (US), Ripple Foods (US), WildWood Organic (US), and Pureharvest (Australia). Expansions, acquisitions, and new product launches were the core strengths of the leading players in the plant-based beverages market. These strategies were adopted by the players to increase their market presence. They also helped them diversify their businesses geographically, strengthen their distribution networks, and enhance their product portfolios. Market leaders such as The WhiteWave Foods Company (US), Blue Diamond Growers (US), Pacific Foods of Oregon (US), SunOpta (Canada), and the Hain Celestial Group (US) successfully tapped the potential markets through expansions, new product launches, and acquisitions.

 

The WhiteWave Foods Company (US) is one of the leading players in the plant-based beverages market. The company offers almond milk, coconut milk, cashew milk, soy milk, rice milk, oat milk, and hazelnut milk under its plant-based beverages portfolio. In North America, the company distributes leading plant-based beverage brands such as Silk, So Delicious, and Vega. In Europe, WhiteWave’s popular plant-based beverage brands include Alpro and Provamel. In 2017, WhiteWave (US) was acquired by Danone (US). The company focuses on new product launches, as one of its key strategies, to expand its presence in the plant-based beverages market space. For instance, in 2018, the company launched 3 new almond milk products with cashew under its “So Delicious Dairy Free” brand. Apart from this, the company also adopted other strategies such as joint ventures, acquisitions, expansions, and partnerships.

 

Blue Diamond Growers (US) is one of the world’s largest almond processing companies. The company is engaged in the almond-based products business. It manufactures almond-based snacks, beverages, and ingredients. It operates in the plant-based beverages business through its brand, Almond Breeze, which represents almond milk made from California almonds and is marketed as an alternative to dairy and soymilk. The company sells its products in over 80 countries at a global level. It focuses on expansions, as one of its key strategies, to expand in the plant-based beverages market. For instance, in 2018, the company expanded its presence in the Brazilian plant-based beverages market with the launch of “Almond Breeze”.

 

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The Asia Pacific market accounted for the largest share in the plant-based beverages market, in terms of value, in 2017. The region consists of key revenue pockets in countries such as China & Thailand, which are some of the key consumers of plant-based diet products. China is one of the largest consumers of soy milk, which is considered the most suitable alternative to dairy milk. Furthermore, the country’s leading dairy products manufacturer, Want Want China Holdings Limited, is expanding its base in the plant-based beverages space. Apart from this, Thailand is expected to be a key revenue pocket in coming years, with plant-based diets being one of the key trends in the country in 2018 as per the US Department of Agriculture (USDA).

Growth Strategies Adopted by Major Players in the Pest Control Market

The report "Pest Control Market by Pest Type (Insects, Rodents, Termites), Control Method (Chemical, Mechanical, Biological), Mode of Application (Sprays, Traps, Baits), Application (Residential, Commercial, Industrial), and Region – Global Forecast to 2026", The global pest control market size is estimated to be valued at USD 22.7 billion in 2021. It is projected to reach USD 29.1 billion by 2026, recording a CAGR of 5.1% during the forecast period. The increase in disease outbreaks and the effect of climate change on pest proliferation encourage the adoption of pest control products.

 

 

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Key players in this market include Bayer AG (Germany), BASF (Germany), FMC Corporation (US), Sumitomo Chemical Co. Ltd. (Japan), Syngenta AG (Switzerland), and Corteva Agriscience (US).

 

Bayer AG is a global company with its core competencies in the life sciences field of health care and agriculture. It operates through three segments—pharmaceuticals, consumer health, and crop science. Bayer CropScience’s division, Environmental Science, offers two categories–Professional pest management and Vector management. The environmental science business offers a broad portfolio of highly effective sprays, baits, and other pest control products that have chemical or biological modes of action. In November 2020, Bayer CropScience partnered with BigHaat, which is a leading agricultural-input-e-commerce platform that will enable the delivery of Bayer’s seeds and crop protection products at the farmer’s doorsteps. Bayer has also partnered with XAG in February 2020 to bring, promote, and commercialize digital farming technology in Southeast Asia & Pakistan (SEAP).

 

Syngenta AG, an agribusiness company, engages in the discovery, development, manufacture, and marketing of a range of products designed to enhance crop yield and food quality worldwide. It operates through two business segments—crop protection and seeds. Syngenta is a wholly-owned subsidiary of ChemChina (China), which it acquired in 2017. Syngenta AG emerged through the mergers between the agribusinesses of Novartis AG (Switzerland) and AstraZeneca (Switzerland) in 2000. In February 2021, Syngenta Crop Protection also collaborated with artificial intelligence (AI) and deep learning company, Insilico Medicine, to speed up the invention and development of new, effective crop protection solutions that protect crops from diseases, weeds, and pests and is also sustainable.

 

Corteva Agriscience is the only prominent company, which is completely dedicated to agriculture. In 2011, Dow and DuPont announced a definitive agreement, under which these companies would merge and subsequently spin-off into three independent companies, i.e., Dow, DuPont, and Corteva Agriscience. In June 2019, Corteva Agriscience separated from DowDuPont and became a standalone company. The company operates through two business segments: Seed and crop protection. In February 2021, Corteva has collaborated with simbiose agro, the largest producer of microbiological technologies in Brazil, for the benefit of Brazilian farmers. The collaboration of Corteva Agriscience with the Potato Council of Kenya in September 2020, will help farmers to improve their yields. The improved technologies will show farmers how to increase potato yields using crop protection solutions, quality seed, resilient and improved varieties, pest and disease management, good hilling technologies, post-harvest management, and record-keeping.

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The North American pest control market is projected to be the largest between 2021 and 2026, while the Asia Pacific market is projected to grow at the highest CAGR. North America was the largest consumer of pest control in 2020. It is still the largest market for pest control, with 50.6% of the market share. There are over 20,000 pest control companies in North America, with an average of six technicians in each company. The strengthening of the housing market and a steadily improving economy have led to increased investments in both residential and commercial properties.

Sustainable Growth Opportunities in the Functional Proteins Market

The global functional proteins market size is estimated to be valued at USD 4.6 billion in 2020 and is projected to reach USD 6.1 billion by 2025, recording a CAGR of 5.6% during the forecast period. The demand for functional proteins is increasing significantly owing to the shift in consumers’ food-related preferences and rising prevalence of chronic diseases. Rising health awareness and increase in disposable income across the globe are key factors that are driving the growth of the functional proteins market. The millennial population is capturing a large share of the market as the ongoing health and wellness trend ergo the surging internet penetration is altering consumer preferences and moving towards adapting protein-infused functional foods into their diets in order to maintain quality of life.

 

 

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The key players in this market include ADM (US), DuPont (US), Cargill US), DSM (Netherlands), BASF (Germany), Fonterra (New Zealand), FrieslandCampina (Netherlands), Glanbia (Ireland), Arla Foods (UK), Ingredion (US), Roquette (France), and Essentia Protein Solutions (UK).

ADM (US) offers a wide range of functional proteins having applications in human and animal nutrition. The company operates through four business segments, and it offers functional proteins under the nutrition segment. Their product portfolio is exhaustive and includes a wide array of soy proteins, wheat proteins, wheat gluten, and pea proteins. The company offers products in over 200 countries across the Americas, Europe, and Asia Pacific. It operates through 800 manufacturing facilities and processing plants across the globe. ADM showcases high brand recognition and is one of the most recognized players in the global functional proteins market.

 

DuPont (US) is a global chemical company based out of the US. It operates in four business segments, namely nutrition and biosciences, transportation and industrial, electronics and imaging, safety, and construction. Functional proteins are offered under the nutrition and biosciences segment. The company houses a vast portfolio of plant-based proteins, including carob, soy, and pea proteins. It has a strong and global consumer base with various brands under its umbrella. It has a geographic reach encompassing 175 locations across South America, North America, Africa, Asia Pacific, Europe, and the Middle East.

 

The market for plant proteins is growing at a high rate as consumers are drifting away from animal proteins to plant-based proteins. Increasing shifts to veganism, environment sustainability, and animal compassion are the key factors cumulatively leading to the demand for plant-based proteins as alternative functional ingredients. Thus, the plant-based protein market is expected to witness high demand and a surging growth rate, presenting a number of opportunities for expansion and investment in the market.

 

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North America is projected to dominate the market during the forecast period owing to the high prevalence of chronic diseases in countries such as the US. Whey protein concentrates are gaining traction as consumers are shifting to dairy proteins to fulfill their nutritional requirements. Emerging markets in economies such as the Asia Pacific countries are going to be potential markets for functional protein manufacturers.

Upcoming Growth Trends in the Plant-based Meat Market

The global plant-based meat market size is estimated to valued at USD 7.9 billion in 2022 and is projected to reach USD 15.7 billion by 2027, recording a CAGR of 14.7%, in terms of value during the forecast period. Plant-based meat products serve as an alternative to animal meat. The rise in consumption of plant-based meat is either due to medical reasons or lifestyle changes.

 

 

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The increasing awareness about the benefits of a vegan diet is one of the major factors for the growth of plant-based meat products worldwide A substantial increase in the vegan population has been seen in many major countries. More than 39% of the people in the US are adding more vegan food options to the dishes they eat. From 2017 to 2019, plant-based sales grew by 31.3%. According to a survey commissioned by the Vegan Society, the number of vegans in the UK quadrupled between 2014 and 2018. In 2019, there were 6,00,000 vegans, around 1.16% of the population. Veganism was first coined in the UK.

 

Key players in this market include Beyond Meat (US), Kellogg Company (US), Impossible Foods Inc. (US), Maple Leaf Foods (Canada), Unilever (UK), Conagra Foods (US), Tofurky (US), Gold&Green Foods Ltd (Finland), Sunfed (New Zealand), and Monde Nissin (Philippines).

 

The key players are focusing heavily on improving their market shares by product launches and strategic expansion, while newer start-ups are being established rapidly in the market. The plant-based meat market can be classified as a consolidated market with major market share of 70-75% is acquired by top 5 key players operating in the market, present at the global level.

 

Beyond Meat (US), a Delaware Corporation is one of the biggest alternative protein brands offering a portfolio of plant-based meats. The company markets the plant-based product via three categories: beef, pork, and poultry. Beyond Meats range of plant-based meat products can be categorized into four segments: Beyond Burgers, Beyond Sausage, Beyond Beef, and Beyond Beef Crumbles. The company has a wide presence in the US. Its factories are in Columbia and Missouri of the US.

 

Impossible Foods Inc., (us), manufactures plant-based products by observing animal products at the molecular level and selects specific proteins and nutrients from greens, seeds, and grains to recreate meat and dairy products. Impossible Foods Inc. has its first large-scale food manufacturing site located in Oakland, California. The countries where the company has its presence include the US, Canada, Hong Kong, Macau, and Singapore.

 

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Europe region is one of the fastest-growing regions in terms of consumption and production. The manufacturers in Europe are currently focusing on new product developments that include plant-based meat with better texture, appearance, and composition. The innovative product development in the region is backed by appropriate research and development facilities available in the region

Sustainable Growth Opportunities in the Dietary Supplements Market

The global Dietary Supplements Market is estimated at USD 155.2 billion in 2022; it is projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027. Increasing awareness regarding nutrition and healthy lifestyles is driving the market for dietary supplements. It is widely known that having a healthy immune system can help reduce the risk or severity of diseases and infections. When combined with proper nutrition, dietary supplements can enhance the body’s natural defenses and immunity. As people become more conscious of holistic wellbeing, the demand for immunity-boosting products is expected to increase in the coming years.

 

 

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The Dietary Supplements market consists of a few globally established players such as Amway Corp (US), Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US), Abbott (US), Nestle (Switzerland), Otsuka Holding Co, LTD (Japan), H&H Group (China), Arkopharma (France), Bayer AG (Germany), Glanbia Plc (Ireland), Natures Sunshine Products Inc (US), Fancl Corporation (Japan), Danisco (Denmark), Bionova (India), American Health (US), Pure Encapsulations LLC (US), GlaxoSmithKline, PLC (UK). Strategic partnerships were the dominant strategy adopted by the key players, followed by expansions and new product launches. These strategies have helped them to increase their presence in different regions and industrial segments.

 

Herbalife Nutrition is a global nutrition firm that offers weight management, sports nutrition, and health & wellness products to people across the world. They distribute and advertise various nutrition products to and through a network of independent members, using a direct-selling business model. The company operates through five business segments, namely Weight Management, Targeted Nutrition, Energy, Sports and Fitness, Outer Nutrition and Literature, Promotional, and Others. It offers dietary supplements under the Weight Management and Targeted Nutrition product categories. Herbalife Nutrition offers a wide range of high-quality and science-backed products, including meal replacement protein shakes, teas, aloes, protein bars, nutritional supplements, sports hydration, and outer nutrition products. Till now, the company has marketed and sold approximately 120 types of products. The company’s manufacturing facilities, known as Herbalife Innovation and Manufacturing Facilities or HIMs, include HIM Lake Forest, HIM Winston-Salem, HIM Suzhou, and HIM Nanjing. Approximately 60% to 65% of their inner nourishment products distributed worldwide are made in the HIM manufacturing facilities.

 

The Archer-Daniels-Midland Company (ADM) harnesses the power of nature to offer nutrition to people all over the world. The corporation is a global leader in human and animal nutrition. It is also the world's largest agricultural origination and processing company. ADMs breadth, depth, insights, facilities, and logistical expertise give it unparalleled capabilities to address food, beverage, health & wellness, and other needs. ADM owns and manages a global grain elevator and transportation network for procuring, storing, cleaning, and transporting agricultural raw materials such as oilseeds, corn, wheat, milo, oats, barley, and products derived from those inputs. The company owns trademarks, brands, recipes, and other intellectual property, including patents, with a net book value of $903 million as of December 31, 2020. The company operates through four business segments: AG Services and Oilseeds, Carbohydrate Solutions, Nutrition, and Others. It offers dietary supplements under its Nutrition segment. The company’s Nutrition segment is involved in the manufacturing, sales, and distribution of a wide array of dietary supplements and nutrition products, including probiotics, prebiotics, enzymes, botanical extracts, and other specialty food & feed ingredients. The segment also comprises activities such as the manufacturing of contract and private label pet treats and foods, as well as the processing and distribution of formula feeds and animal health and nutrition products. The company operates through 46 innovation centers, 345 processing plants, 480 crop procurement facilities, and 200 bulk storage facilities in around 200 countries across the regions. ADM operates through numerous subsidiaries, such as Ab Mauri (UK), ABF Ingredients (UK), ABITEC Corporation (Us), Ohly (Germany), Golden Peanut Company LLC (US), ADM Milling (US), ADM Do Brasil Ltda. (Brazil), Wild Flavors, Inc. (US), and ADM Hamburg Ag (Germany).

 

Amway is one of the worlds largest direct selling companies. The company manufactures and distributes nutrition, beauty, personal care, and home products, which are sold solely through Amway’s Independent Business Owners (IBOs) in over 100 countries. The company operates through four business segments, namely Nutrition, Beauty, Personal Care, and Home and Others, which include Energy Drinks and Sports Nutrition products. It offers dietary supplements under its Nutrition segment. Dietary supplements and vitamins are offered under its Nutrilite brand. Amway is present in over 100 countries and territories and covers over 60 languages. More than 15,000 employees are involved in this organization, including around 500 scientists, engineers, and technical professionals. Amway has over 1,000 global patents and patents pending for its products, which is a natural result of its commitment to innovation and rigorous testing. Amway owns and operates about 6,000 acres (2,428 hectares) of certified organic farmland in Jalisco (Mexico), Trout Lake (Washington, US), and Ubajara (Brazil). Amway has about 750 locations and spaces worldwide, including experience centers, shops, plazas, and distribution centers. Amway operates six manufacturing facilities in strategic locations across the world that produce millions of high-quality products for its Amway Business Owners (ABOs) and customers.

 

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Pfizer Inc. is a research-based, global biopharmaceutical company. Through the research, development, manufacturing, marketing, sale, and distribution of biopharmaceutical medicines around the world, the company employs science and its global resources to offer therapies to people that extend and significantly improve their lives. The company seeks to promote wellness, prevention, treatments, and cures for the world's most feared diseases in both developed and emerging markets. On June 2, 1942, the company was incorporated under the laws of the State of Delaware. Pfizer manufactures medicines, vaccines, and consumer healthcare products, among others. The company operates through two business segments, namely, Biopharma and Pfizer CentreOne. It offers consumer healthcare products, including multivitamins and calcium supplements, through brands Centrum and Caltrate, respectively, under the Consumer Healthcare segment. In 2019, Pfizer and GSK combined their respective consumer healthcare businesses into a JV that operates globally under the GSK Consumer Healthcare name. The company has its presence in North America, Europe, the Asia Pacific, and the Middle East. Some of the major subsidiaries of Pfizer are Pharmacia & Upjohn (Sweden), Pfizer Japan Inc. (Japan), Medivation (US), and Hospira (US).