Growth Strategies Adopted by Major Players in the Proanthocyanidins Market

The report "Proanthocyanidins Market by Source (Cranberry, Grape Seed, and Pine Bark), Application (Pharmaceuticals & Dietary Supplements, Personal Care & Cosmetics, and Functional Food & Beverages), Type (Type A and Type B), and Region - Global Forecast to 2025", The proanthocyanidins market is estimated at USD 198 million in 2019 and is projected to grow at a CAGR of 6.0% from 2019 to 2025, to reach USD 280 million by 2025. Proanthocyanidins are rich in antioxidants and provide several health benefits to consumers; for instance, they help in healing wounds, improve bone strength, aid in skin-related issues including skin cancer, and also offer cardiovascular benefits. Hence, they are significantly witnessing high demand among manufacturers in the personal care, food & beverages, and cosmetic industries. Proanthocyanidins are witnessing a surge in demand as it finds various applications in the personal care, dietary supplement, cosmetics, and food & beverage industries. The global proanthocyanidins market is primarily driven by the health benefits and therapeutics effects offered by this ingredient and its increasing applications in the production of personal care and cosmetic products.

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By type, the type A segment is projected to be the fastest-growing segment in the proanthocyanidins market during the forecast period.

The type A segment in the market is projected to be the fastest-growing segment as it is used in various applications such as pharmaceuticals, personal care, cosmetics, and food supplements. Leading players such as Naturex (France), and Nexira (France), offer various type A proanthocyanidins that cater to pharmaceutical and personal care applications.

By source, the cranberry segment is projected to dominate the proanthocyanidins market during the forecast period.

The cranberry segment is projected to account for the largest market share in the market for proanthocyanidins during the forecast period as it offers several health benefits that make it a versatile ingredient for use in the food, pharmaceuticals, and personal care industries. Type A proanthocyanidins derived from cranberries have a unique molecular structure that exhibits potent bacterial antiadhesion activities, which help in maintaining personal hygiene.

By application, the pharmaceuticals & dietary supplements segment is projected to dominate the proanthocyanidins market during the forecast period.

The pharmaceuticals & dietary supplements segment is estimated to account for the largest market share, followed by the functional food & beverages and personal care & cosmetics segments. With the rise in the aging population, consumers are becoming more conscious and aware of various diseases that can be prevented by consuming natural foods and supplements. This concern has driven the growth of the pharmaceuticals & dietary supplements segment in the proanthocyanidins market. Health-conscious consumers prefer balanced diet alternatives that include health supplements derived from natural extracts such as proanthocyanidins.

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The North American region is projected to account for the largest market share during the forecast period.

The North American proanthocyanidins market is projected to account for the largest share by 2025. The region has traditionally been a major consumer of proanthocyanidins. The rise in the aging population, increased consumption of healthy food, and growing demand for pharmaceuticals are the major factors driving the market in North America. Functional foods, which provide health benefits beyond basic nutrition, have gained higher importance in the last decade. Typically, food marketed as functional food contains ingredients (such as Proanthocyanidins) with specific health benefits. Consumers are seeking added health benefits from the food consumed, and increasing awareness among them is driving the growth of the functional food & beverage segment in the proanthocyanidins market.

This report includes a study of marketing and development strategies along with the product portfolios of leading companies in the proanthocyanidins market. It includes the profiles of leading companies such as Naturex (France), Indena SPA (Italy), Nexira Inc. (France), Polyphenolics (US), Xian Yuensun Biological Technology Co.,Ltd. (China), Natac (Spain), and Eevia Health (Finland).