Sustainable Growth Opportunities in the Wheat Protein Market

The global wheat protein market is estimated at USD 2.04 Billion in 2017 and is projected to reach USD 2.58 Billion by 2022, at a CAGR of 4.8% from 2017. The wheat protein market has been largely driven by the growing demand for bakery products, the increasing popularity of plant-based foods, wheat protein being a suitable alternative for non-animal protein among vegans coupled with nutritional benefits for lactose-intolerant consumers.

Objectives of the study are as follows:

• To define, segment, and project the global wheat protein market size with respect to product, application, form, and key regions
• To provide detailed information about the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
• To analyze the opportunities in the market for stakeholders and provide the competitive landscape of the market leaders
• To project the size of the market and its submarkets, in terms of value and volume, with respect to the regions (along with the key countries)
• To strategically profile the key players and comprehensively analyze their market position and core competencies
• To analyze the competitive developments such as expansions & investments, mergers & acquisitions, and new product developments in the wheat protein market

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On the basis of product, the market has been segmented into wheat gluten, wheat protein isolate, textured wheat protein, and hydrolyzed wheat protein. Wheat gluten dominated the global wheat protein market, in terms of both, value and volume. The wide range of functionalities of wheat gluten such as viscoelasticity, texturing, foaming, emulsification, and binding leads to its wide-scale usage in bakery products. Its role as an excellent meat alternative for consumers preferring vegetarian food products is expected to drive its demand during the forecast period. The appearance & texturing functionalities in meat products are expected to fuel the growth of textured wheat protein.

Based on application, the global market has been segmented into bakery & snacks, pet food, nutritional bars & cereals, processed meat, meat analogs, and others (dairy products, cosmetics, pasta, and noodles). The bakery & snacks segments held a dominant share in terms of both value and volume. The pet food segment is projected to grow at the highest CAGR during the forecast period. The growing expenditure on pet food products along with pet humanization in economies such as India and the US is expected to drive the wheat protein market growth in the pet food segment.

In 2017, Europe is estimated to account for the largest share of the wheat protein market. Factors such as the growing investments by major players in the bakery industry, growing trend of vegan diets, and abundant availability raw materials such as wheat in this region have boosted the demand for wheat protein products in the European market. Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive the demand for wheat protein in the region.

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This report includes a study of the marketing and development strategies, along with the product portfolios of the leading companies. It includes the profiles of leading companies such as ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), and Manildra Group (Australia). Other players include Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syral (Germany), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico).

Target Audience:

• Wheat protein producers, suppliers, distributors, importers, and exporters
• Food & beverage manufacturers, manufacturers of animal feed products, food ingredient manufacturers, and researcher organizations
• Related government authorities, commercial research & development (R&D) institutions, and other regulatory bodies
• Trade associations and industry bodies such as International Wheat Gluten Association (IWGA), and Food and Agriculture Organization (FAO)

Agricultural Testing Market By Technology Advancements & Business Outlook

 The report "Agricultural Testing Market by Sample (Soil, Water, Seed, Compost, Manure, Biosolids, Plant Tissue), Application (Safety Testing (Toxins, Pathogens, Heavy Metals), Quality Assurance), Technology (Conventional, Rapid), and Region - Global Forecast to 2022", agricultural testing market is estimated to be valued at USD 4.56 Billion in 2017, and is projected to reach USD 6.29 Billion by 2022, at a CAGR of 6.64%. The market is driven by stringent safety and quality regulations for agricultural commodities, increase in outbreaks of foodborne illnesses, and rapid industrialization leading to the disposal of untreated industrial waste into the environment. 

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Spectrometry & chromatographic technologies contributed to the fastest growing rapid technology market in agriculture testing

The agricultural testing services market, by technology, has been segmented into conventional and rapid. The rapid technology segment is estimated to dominate the market in 2017, and is projected to grow at a higher CAGR by 2022. This can be attributed to low turnaround time, higher accuracy, sensitivity, and ability to test a wide range of bacteria in comparison to conventional technological methods.

The safety testing is projected to be the fastest growing market in application segment

The agricultural testing market, by application, has been segmented into safety testing and quality assurance. The global market, by application, was dominated by the quality assurance segment in 2016. The dominance of quality assurance in agricultural testing is attributable to the fact that it aids in proactively resolving major problems related to soil fertility, available water quality for irrigational facilities, and identifying required nutrients essential for a more robust growth and development of crops and other agricultural produce. The market for safety testing is projected to be the fastest-growing during the forecast period. Safety testing of agricultural samples is conducted to test samples for targets such as toxins, pathogens, heavy metals, pesticides, GMOs, and other organic contaminants. A growing importance given to safety laws for agricultural produce and food commodities is expected to boost the market for this segment during the forecast period.

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Asia Pacific is projected to be the fastest-growing market during the forecast period

The Asia Pacific market is projected to grow at the highest CAGR from 2017 to 2022. Major growth drivers of the region include increased adoption of advanced biotechnological methods and organic farming resulting in the need for agricultural testing, and an increase in the number of exports from the region, necessitating agricultural testing for the produce.

This report includes a study of marketing and development strategies, along with the services & product portfolios of leading companies. It includes the profiles of leading service companies such as SGS (Switzerland), Intertek (UK), Eurofins (Luxembourg), Bureau Veritas (France), ALS Limited (Australia), and TÜV NORD GROUP (Germany). It also includes profiles other players that also have significant share in this market such as Mérieux (US), AsureQuality (New Zealand), RJ Hill Laboratories (New Zealand), SCS Global (US), Agrifood Technology (Australia), and Apal Agricultural Laboratory (Australia).

Feed Yeast Market: Growth Opportunities and Recent Developments

The global feed yeast market size estimated at USD 1.8 billion in 2020 and is projected to grow at a CAGR of 5.1% to reach USD 2.3 billion by 2025. The market has a promising growth potential due to several factors, including the increasing awareness of yeast-based animal feed products and strict government regulations regarding animal health.

Key players in the feed yeast market include Associated British Foods Inc. (UK), Archers Midland Company (US), Alltech Inc. (US), Cargill (US), Angel Yeast Company (China), Chr. Hansen (Denmark), Lesaffre (France), Nutreco N.V. (Netherlands), Lallemand Inc. (Canada), Novus International (US), Zilor (Biorigin) (Brazil), Kerry Group (Ireland) and Kemin (US). Manufacturers are adopting strategies such as new product launches, expansion & investments, mergers & acquisitions, agreements, collaborations, joint ventures, and partnerships to strengthen their position in the market.

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Associated British Foods PLC (UK) is one of the market leaders in Europe and is trying to increase its global presence by offering various feed grades to fulfill customer needs and demands. The company has entered the retail sector, which has helped it grab opportunities in the market. The company operates with various subsidiaries at the global level but has a wider distributional reach in the European region. The major growth strategies of the company include organic approaches to collaborate and partner with other players such as Lallemand (Canada) for effective operations of the Hutchinson site. The company operates through numerous subsidiaries, such as AB Agri Ltd (UK), AB Mauri (UK), ABF Ingredients (UK), ABITEC Corporation (US), and Ohly (Germany). Of these, AB Mauri, ABF Ingredients, Ohly, and AB Vista produce yeast and yeast extracts. In January 2019, Ohly (UK) and Lallemand (Canada), entered into a strategic partnership for the divestment of Ohly’s Hutchinson Torula Yeast facility and associated Torula whole cell business in the US. The long-term supply partnership between these companies aims at benefitting Ohly by ensuring sustainable security of the Hutchinson site.

Alltech Inc. (US) is engaged in the production and sale of nutritional products and solutions for the feed industry. The company’s core capabilities lie in yeast fermentation, peptide technology, and solid-state fermentation. It has used these technologies to offer a range of natural solutions to the feed industry for improving animal performance and profitability. The company performs research and innovation in various areas such as bioscience centers, nutrigenomics centers, aquaculture centers, community biorefinery, and quality assurance. Alltech is one of the leading animal nutrition companies across the globe. The company has its presence in various countries with 31 manufacturing facilities. It has a great market coverage as the company serves customers in more than 120 countries. Use of inorganic approaches such as the acquisition of WestFeeds Inc. (US) helped the company to strengthen its distribution network and product portfolio in the animal nutrition segment. Owing to its strong financial capabilities and being a global innovator in feed formulations and technologies, the company holds opportunities by investing in R&D for the development of innovative yeast-based ingredients for feed solutions.

Cargill (US) manages its business operations through its business segments, such as agriculture; animal nutrition and protein; food; and financial and industrial. Through its animal nutrition and protein segment, the company offers various animal nutrition products including yeast for beef, dairy, pet, poultry, and pork segments. The company manufactures and supplies feed yeast throughout the world under various brands. Cargill has a very strong product portfolio as compared to its competitors. This would help in positioning the company’s overall position in absorbing investment risks to expand their production capacity as well as their market share. Cargill offers high-quality products to its customers with strong R&D capabilities, which provide it with a strategic advantage over its competitors. The company is focusing immensely on R&D to meet the demands of the feed industry. In terms of animal nutrition, the company has invested in acquiring Diamond V (US), which would help the company in gaining competitive advantage in the animal health and nutrition sector.

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As per the FAO figures of 2019, the consumption rate of meat products in East Asia had witnessed rapid growth. The consumption rate reached 50 kg per person in 2015 from nearly 9 kg per capita in the 1960s. However, the ban on the use of antibiotics as a growth promoter in the livestock sector across the European and North American countries has indirectly impacted the Asia Pacific countries. This has encouraged key companies of feed additives to develop natural growth promoters and health supplements. Since the ban, the livestock producers had identified innovative ways to promote animal production through products with similar benefits by replacing antibiotic growth promoters with microbial-based feed additives, which possess antibiotic properties. Many key players such as Lallemand Inc. (Canada) and Angel Yeast (China) are focusing on tapping the Asia Pacific market by setting up their feed additive manufacturing units.

Latest Regulatory Trends Impacting the Nutraceutical Excipients Market

The Report "Nutraceutical Excipients Market by Functionality (Binders, Fillers Diluents, Coating Agents, and Flavoring Agents), End Product (Prebiotics, Probiotics, Proteins Amino Acids, and Vitamins), Form (Dry and Liquid), and Region - Global Forecast to 2025", The global nutraceutical excipients market size is estimated to account for about USD 3.4 billion in 2020 and projected to reach a value of nearly USD 4.9 billion by 2025, growing at a CAGR of 7.3% from 2020 to 2025. The market for nutraceutical excipients market has been growing in accordance with the rise in demand and consumption for nutraceuticals, around the globe. The consumption of dietary supplements in the form of tablets and capsules has been witnessing an upsurge demand in recent times, owing to the growing awareness for health benefits offered by these products that helps to support the wellbeing of the consumers. The key driving factors of the nutraceutical excipients market include increasing consumer concerns regarding maintaining a balanced diet and growing consumer awareness about several diseases caused due to lack of intake of necessary nutrients as a result of imbalanced dietary lifestyles. Food fortification is one of the major trends, which is also fueling the nutraceutical excipients market in the functional food beverage industry.

By form, the dry segment is estimated to account for the largest share in the nutraceutical excipients market in 2020

The dry form of nutraceutical excipients accounted for a larger market share, as compared to the liquid form. The popularity of the dry form can be attributed to its cost-effectiveness and convenience in multiple applications. An increase in demand for dry beverage mixes with additional nutrients, including customized mixes and consumer preference for fortified beverages are fueling the growth of the dry segment in the nutraceutical excipients market.

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By functionality, the binders segment is estimated to account for the largest share in the nutraceutical excipients market in 2020

Based on functionality, binders accounted for the largest market share in 2019, followed by the fillers diluents functionality segment. Binders are increasingly being used by dietary supplement manufacturers since these excipients are formulated to act as an adhesive to “bind together” powders, granules, and other dry ingredients to impart the required mechanical strength. Binders can also help in adding volume to low-active dose tablets, resulting in producing effective tablets with appropriate actives by holding the ingredients together. In addition, some binders also act as fillers and diluents in an array of application products, namely magnesium stearate, which is widely used as food and supplement additive. Due to factors such as versatility and vital importance in gaining product efficiency, binders are gaining traction. They are witnessing a rise in consumption as an excipient in the nutraceutical industry.

The segment estimated to account for the largest share in the nutraceutical excipients market in 2020, by end-product is the probiotics segments.

Probiotics are yeast and good bacteria that are beneficial for consumers, as they enhance digestion and gut health, improve immunity, increase nutrient absorption, and lower the chances of food allergies. Probiotic products are offered in different forms, including yogurt and drinks, and supplement forms such as tablets and capsules. However, there are two main challenges to develop a probiotic formulation viable for commercial utilization. The first one is the quality of health attributes that the probiotic organisms can confer, and the second one is the stability of the formulation till the end of its shelf life. Companies are focusing on developing and offering probiotic blend products, which includes APIs (Active Pharmaceutical Ingredient), containing probiotic formulations by using different types of excipients. Among the excipients used in these blends for probiotics formulation, mannitol was found the most suitable, which helped in the enhancement of the shelf life of end-products.

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North America is estimated to dominate the nutraceutical excipients market in 2020

North America accounted for the largest market share in 2019. The nutraceutical excipients market in North America is dominating, owing to the concentration of the global players such as DuPont (US), Kerry (Ireland), Cargill (US), and Ingredion (US). The market for nutraceutical excipients here is mature, and hence, the growth is moderate compared to other regions. Other factors contributing to the growth of nutraceutical excipients in North American region include the busy lifestyle of consumers, prevalence of chronic diseases due to hectic lifestyles, and an increase in awareness among consumers regarding the health benefits of nutritional foods, including food supplements, which has driven the demand for functional food products. In addition, the use of technological advancements and new product launches have made excipients available for a wide range of applications in the fortified food beverage, dietary supplements, and nutraceuticals sectors, which is projected to drive the growth of the market in the region.

This report includes a study of marketing and development strategies, along with the product portfolios of the leading companies in the nutraceutical excipients market. The key players in the nutraceutical excipients market include DuPont (US), BASF SE (Germany), Kerry Group PLC (Ireland), Ingredion Plc (US), Sensient Technologies (US), Associated British Foods (UK), Roquette Freres (France), Meggle Group Wasser (Germany), Cargill Inc (US), Ashland Global Holdings Inc (US), Seppic (France), Shin-Etsu Chemical Co Ltd (Japan), Fuji Chemical Industries Co Ltd (Japan), Pharmatrans Sanaq AG (Switzerland), Pioma Chemicals (India), Gattefosse (India), W.R.Grace Co (US), Omya (Switzerland), Grain Processing Corp (US), and Gangwal Chemicals Pvt Ltd (India). The nutraceutical excipients market also consists of key start-up players, which include IMCD (Netherlands), Hilmar Ingredients (US), Innophos Holdings Inc (US), JRS Pharma (Germany), Biogrund GmbH (Germany), Pharma Line Intl Corp (South Korea), Jigs Chemical (India), Panchamrut Chemicals (India), Azelis Chemical Ltd (Europe), and Daicel Group (Japan).

Controlled Release Fertilizer Market Will Hit Big Revenues In Future

The global controlled release fertilizer market size is projected to grow from USD 2.4 Billion in 2021 to USD 3.3 Billion by 2026, recording a compound annual growth rate (CAGR) of 6.4% during the forecast period. The rise in the global population, growing application rates in developing countries, and rising demand for high-value crops are key factors that are projected to drive the growth of the controlled release fertilizer market during the forecast period.

Driver: Necessity for highly efficient fertilizers

Nutrient loss to the environment is one of the major concerns faced by farmers across the world. Heavily fertilized crops such as corn tend to have large losses relative to non-intensive uses such as pasture. Agricultural uses associated with poor land management practices that lead to erosion also produce significant nutrient losses. Nutrient losses can occur in many ways, which can have an extensive impact on the environment.

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Atmospheric losses: Nutrients can be lost to the atmosphere through chemical and biological processes, wherein volatile nutrients can be easily lost as gases when exposed to the atmosphere.

Direct loss: Direct or incidental loss is the loss of fertilizer or manure to water before interacting significantly with soil. It can result from over-application, heavy rainfall immediately following application, or application directly into a waterway (including ditches).

Runoff: Runoff occurs when rainfall or snowmelt exceeds the infiltration rate of the soil. Runoff carries away the dissolved nutrients into the nearby water bodies.

Leaching: Leaching is the downward movement of water and soluble substances in the soil below the root zone. It is an environmental concern as it contributes to groundwater contamination.

The coated and encapsulated subsegment in the by type segment is estimated to account for the largest market share in the controlled release fertilizer market.

The coated and encapsulated segment is estimated to dominate the controlled release fertilizer market. The adoption of these fertilizers has been increasing continuously in the global market, due to the growing awareness about the benefits associated with coated fertilizers and government support provided by the nation in terms of subsidies and policy amendment. Such government policies and well-defined regulations act as a boosting factor for the growth of this market at the global level.

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The fertigation subsegment in the application segment is projected to account for the fastest growth during the forecast period.

This is mainly driven by factors such as enhanced productivity and better yields. This mode of application is gaining importance due to its reliability and efficacy. Fertigation mode of application also reduces the application cost by 29% to 78% due to improved efficiency. Fertigation is a technique that has been adopted by major countries, wherein the fertilizer is included with irrigation water and applied through systems. This technique witnesses better application than broadcasting and subsurface placement.

The key players in this market include Yara International ASA (Norway), Nutrien Ltd. (Canada), The Mosaic Company (US), ICL Group (Israel), Nufarm Ltd. (Australia), Kingenta (China), ScottsMiracle-Gro (US), Koch Industries (US), Helena Chemical (US), and SQM (Chile). These players in this market are focusing on increasing their presence through agreements and collaborations. These companies have a strong presence in North America, Asia Pacific and Europe. They also have manufacturing facilities along with strong distribution networks across these regions.

Dairy Testing Market Growth by Emerging Trends, Analysis, & Forecast

The report "Dairy Testing Market by Type (Safety (Pathogens, Adulterants, Pesticides), Quality), Technology (Traditional, Rapid), Product (Milk & Milk Powder, Cheese, Butter & Spreads, Infant Foods, ICE Cream & Desserts, Yogurt), and by Region - Global Forecast to 2026", The global dairy testing market is estimated to be valued at USD 5.5 billion in 2021 and is projected to reach a value of USD 8.1 billion by 2026, growing at a CAGR of 8.2% during the forecast period. Increase in consumer awareness regarding the safety and quality of food products, stringent regulations imposed by the regulatory bodies, and increase in the global dairy trade, have been driving the global dairy testing market.

Challenge: Lack of harmonization of food safety standards

The increasing number of national standards for food safety management has led to ambiguity and created the need for their harmonization. The leading industries in the food sector have recognized the higher cost and inefficiencies created by the development of multiple food safety standards. Audits are conducted to ensure compliance with government regulatory legislations. Neither ingredient suppliers nor retailers or foodservice companies are well served when duplicative standards and audits raise the total costs for food certification without enhancing or ensuring the overall safety of food. Industrial experts have often suggested uniform and harmonized food safety standards to reduce the multiplicity of food laws for better efficiency. In order to eliminate duplication and overlapping of multiple standards, the government and private-sector stakeholders should work together to create transparent and uniform food certification standards.

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By type, safety testing is projected to dominate the dairy testing market during the forecast period.

The safety testing segment is expected to dominate in 2021 and is projected to record the highest growth during the forecast period. This is due to the increased emphasis on safety testing of food output by regulatory authorities who are focusing on improving the safety and quality of dairy. Testing also helps address regulatory loopholes, prevent adulteration and malpractices, and meet labeling mandates.

By technology, the rapid technology segment is projected to dominate the dairy testing market during the forecast period.

The rapid technology segment is estimated to dominate the dairy testing market in 2021 and is projected to record higher growth during the forecast period. Rapid technology offers low turnaround time, higher accuracy and sensitivity, and the capacity to test a wide range of contaminants as compared to traditional technology; this is driving the dairy testing market for rapid technology.

The increasing demand for dairy testing in Europe is driving the growth of the dairy testing market.

Europe has the world’s most stringent regulations for dairy testing, which undergo frequent updates and revisions. The world’s highest number of sample tests for both safety as well as quality are conducted in Europe. Strict compliance with MRLs and measures to prevent microbial contamination are preconditions for entering the European market. Exporters aiming to export milk and dairy products to the EU are required to follow a strict set of guidelines. They need to be export registered and listed with the EU (they require an AA or approved arrangement, which is a food safety document that describes how an organization manages its food safety and quality). The increasing dairy trade between Europe and other regions is also driving the dairy testing market in this region as more dairy samples are being tested, both for import as well as export. Europe has one of the highest food safety standards in the world, due to which cases of milk fraud are rare. The Rapid Alert System for Food and Feed Safety provides information when risks to public health are detected in the food chain.

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This report includes a study on the marketing and development strategies, along with the product portfolios of the leading companies operating in the dairy testing market. It includes the profiles of leading companies such as SGS SA (Switzerland), Bureau Veritas (France), Eurofins (Luxembourg), Intertek (UK), TÜV SÜD (Germany), TÜV NORD GROUP (Germany), ALS Limited (Australia), Mérieux NutriSciences (US), Neogen Corporation (US), Romer Labs (Austria), Microbac Laboratories (US), AsureQuality (New Zealand).

Sustainable Growth Opportunities in the Trace Minerals in Feed Market

The report "Trace Minerals In Feed Market by Type (Iron, Zinc, Manganese, Copper, Cobalt, Chromium, Other Types), Livestock, Chelate Type (Amino Acids, Proteinates, Polysaccharides, Other Chelate Types), Form, And Region – Global Forecast To 2025", The global trace minerals in feed market size is estimated to be valued at USD 472 million in 2020 and is expected to reach a value of USD 608 million by 2025, growing at a CAGR of 5.2% during the forecast period. Factors such as the rise in production of compound feed, and the increase in the importance of protein-rich diets among consumers across the globe opened new avenues for trace minerals in feed market. The major feed producing countries in the world include China, the US, Brazil, Mexico, Spain, India, and Russia. The where the demand for chicken and red meat has been growing. This in these countries, which has also contributed to the growth of the market.

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Iron, by type, is estimated to hold the largest market share during the forecast period

The market for trace minerals in feed, by type, has been segmented into iron, zinc, manganese, copper, cobalt, chromium, other types which include selenium and iodine. iron is considered the main constituent in the formation of hemoglobin and myoglobin, as it supports the transport of oxygen to all parts of the body. The deficiency of iron causes stunted growth, pale mucous membranes, anemia, and diarrhea in livestock. The iron segment accounted for the largest share in the trace minerals in feed market, as livestock species are most commonly affected by deficiencies of iron, which causes oxidative stress and anemia. In the recent years, the EU has approved iron compounds, such as ferric chloride hexahydrate, ferric oxide, ferrous carbonate, ferrous chelate of amino acids, ferrous chelate of glycine hydrate, ferrous fumarate, ferrous sulfate heptahydrate, and ferrous sulfate monohydrate, without a time limit for use as a feed additive. Due to its higher acceptance among regulatory bodies, the market for iron as a trace mineral in feed is projected to witness a high growth rate during the forecast period.

Poultry, by livestock, is estimated to hold the largest share in the trace minerals in feed market during the forecast period

The poultry segment accounts for the largest share and is also projected to grow at the fastest rate during the forecast period. There has been a significant increase in demand for poultry meat and other byproducts across the globe. People are therefore engaging in animal rearing and animal husbandry to fulfil this global demand. The most effective way to achieve the highest production is to supply these birds with trace minerals, such as zinc, copper, and manganese, to increase their performance, which has led to an increase in demand for trace minerals. Trace minerals are indispensable components in poultry diets. They are required for the growth, bone and feather development, and enzyme structure. The immune functions of all poultry species depend on trace minerals. This drives the growth of trace minerals in feed market across the globe.

Amino acids, by chelate type, is estimated to account for the largest market share during the forecast period

Amino acids are considered an ideal chelator due to their ability to be easily absorbed in the animal body. This is due to the attachment of amino acids to the mineral molecules that create a more stable structure, which helps the minerals survive in the acidic environment of the stomach. Furthermore, trace minerals are protected from various bacteria present in the body of animals, and enzymes are unable to degrade it. It also inhibits the antagonistic action between metal ions and decreases the breaking down of vitamins in the feed. This is due to their ability to be easily absorbed in the body for the normal functioning of protein synthesis. This increases the absorption of minerals directly in the intestinal wall, along with amino acid ligands, to which they are bonded.

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Asia Pacific is estimated to hold the largest market share during the forecast period

The trace minerals in feed market is estimated to grow significantly in the Asia Pacific region due to the rise in demand for poultry meat and poultry byproducts as well as ruminants from the major economies such as China, India, Japan and other South East Asian countries as they experience a surge in the increase in number of health -conscious consumers. With the increase in awareness amongst consumers about the essential nutrients requirement in daily diet, have increased the demand for protein rich meat. In Asia Pacific, trends around healthy lifestyles and prevention among older consumers trying to avoid expensive healthcare costs and extend healthy lifespans are generating growth opportunities dietary supplements. Thus, causing Trace minerals in feed to flourish in the region.

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the Trace minerals in feed market. It consists of the profiles of leading companies such Cargill, Incorporated (US), (US), BASF SE (Germany), Bluestar Adisseo Co., Ltd (China), Koninklijke DSM N.V. (Netherlands), Nutreco N.V. (Netherlands), Alltech (US), Zinpro (US), Orffa (Netherlands), Novus International (US), Kemin Industries, Inc. (US), Lallemand, Inc. (Canada), Virbac (France), Global Animal Nutrition (US), Dr. Paul Lohmann Gmbh & Co. KGAA (Germany), Biochem Zusatzstoffe (Germany), Veterinary Professional Services Ltd. (Vetpro) (New Zealand), Chemlock Nutrition Corporation (US), dr. eckel animal nutrition gmbh & co.kG (Germany), Vetline (India), Green Mountain Nutritional Services Inc. (US), Biorigin (Brazil), Tanke (China), JH Biotech, Inc. (US), QualiTech, Inc. (US)..