Growth Strategies Adopted by Major Players in the Lecithin and Phospholipids Market

By 2027, the global lecithin and phospholipids market is anticipated to have grown from its value of $5.5 billion in 2022 to $7.5 billion, expanding at a compound annual growth rate of 6.3%. The Asia Pacific region is predicted to hold the biggest market share globally in 2022. Lecithin is being used more frequently in bakery and confectionery, convenience meals, and feed products as a result of the growing desire for natural ingredients. The demand for lecithin as a food additive in the food and beverage sector appears to be driven by the rising number of eating establishments and foodservice businesses.

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The global lecithin and phospholipids industry is driven by shifting consumer preferences to convenience food, changing work culture, and expansion of the retail industry globally. However, health issues associated with the consumption of genetically modified (GM) products are expected to restrain the market growth.

The market for lecithin and phospholipids is expected to grow in the coming years, driven by increasing demand for natural and healthy food ingredients, rising popularity of functional food and dietary supplements, and growing awareness about the health benefits of phospholipids. These ingredients are used in a variety of applications such as functional foods, infant formula, pharmaceuticals, cosmetics, and animal feed. The Asia-Pacific region is projected to be the largest market for lecithin and phospholipids, due to the growing demand from countries such as China and India.

Opportunities: Emerging markets and changing consumer lifestyles

The trend of consumer preference for low-fat products is rapidly rising, and marketing campaigns are planned around highlighting their use and health benefit claims. Cargill (US) produces lecithin that functions as a low-fat dressing, gaining the attention of those who aim to produce low-fat food products.

The demand for low-fat products may be driven by the increase in processed food production and innovation in almost all segments, such as meat products, dairy, and bakery & confectionery products. However, the demand for the usage of lecithin is expected to grow continually in early adopting countries such as Japan, and exponential growth is projected in new and emerging markets such as Australia and other Asia Pacific countries.

In addition, Asia provides a cost advantage in terms of production and processing. High demand, coupled with low cost of production, is a key feature, which would aid lecithin suppliers.

By nature, GMO is the largest segment in lecithin market in 2021

The GMO segment is estimated to dominate the lecithin market in 2022. GM oilseeds such as soybean, sunflower, and rapeseed are used for extracting lecithin, a natural emulsifier utilized in various industries. Today, 90% of commercially available lecithin is extracted from soy and sunflower. Lecithin has a dual function in food as an emulsifier and healthy ingredient. Because of its lipid-friendly and hydrophilic properties, lecithin is used in many foods and other areas of the industry.

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By region, Asia Pacific is projected to grow at the highest CAGR during the forecast period

Asia Pacific accounted for 33.9% of the lecithin market in 2021. In the Asia Pacific region, lecithin is gaining popularity due to busy lifestyles, urging consumers to opt for on-the-go and RTE products. The demand for lecithin is expected to increase in the coming years due to the growing population and increasing per-capita income of consumers, based on a World Bank report. Moreover, export opportunities of non-GMO lecithin from countries such as India to the European market are expected to drive the lecithin market in the region.

Growth Strategies Adopted by Major Players in the Plant-based Meat Market

The global plant-based meat market is estimated to be valued at USD 7.9 billion in 2022. It is projected to reach USD 15.7 billion by 2027, with a CAGR of 14.7%, in terms of value between 2022 and 2027. There is a growth in the vegan and flexitarian population, a rise in awareness about the health benefits of plant-based meat over animal-based meat products, an increase in investment by government bodies and R&D activities, and investment of the major food industry giants in plant-based meat products. These factors together are propelling the plant-based meat market.

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Opportunities: Increase in consumers’ focus on meat alternatives

Various food products such as meat patties and sausages are being replaced by plant-based/plant-infused meat products, considering the growing health awareness among consumers, which is expected to drive demand for plant-based meat products. According to The Food Science and Health Database Organization, in 2018, “22 million UK citizens now identify as being a ‘flexitarian,’ viewed not as a fad diet, but instead, a permanent lifestyle choice, notably most popular among highly influential millennials.” Thus, the increasing vegan and flexitarian population is a big opportunity for plant-based meat manufacturers in the industry during the forecast period.

Challenges: Perception regarding the taste of plant-based meat products

Consumers perceive that there is a significant compromise in taste if they opt for meat substitutes. For instance, the off flavor of soy protein makes it undesirable for consumption. The off-flavor is caused by compounds such as aldehydes, ketones, furans, and alcohol. Medium-chain aldehydes are among the major reasons for soy products' beany and grassy taste.

The food retail segment among distribution channels is estimated to have the largest market

Based on the distribution channel, the food retail segment is estimated to account for the largest share of the plant-based meat market in 2022. Food retail refers to operating retail, supermarkets, hypermarket stores, and other stores where various products, such as grocery items, vegetables, uncooked meat, and frozen products, are made available to consumers. The distribution channel is already popular among consumers worldwide due to the wide availability of various products. Therefore, this distribution channel is being used by established plant-based meat companies and startups to increase the penetration of their products in the market, making it the largest segment during the forecast period in the plant-based meat market.

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Europe region holds the largest share in the plant-based meat market

The European plant-based meat market accounted for the largest market share in 2020. This dominance is attributed to the rising health concerns among consumers regarding meat products and the exponentially growing veganism trend in the region. Furthermore, European plant-based meat manufacturers focus on developing innovative products backed by appropriate research and development facilities available in the region. Several European retailers and supermarkets have added plant-based meat products to their product range to cater to the rising demand for plant-based meat products across the region.

This report includes a study on the marketing and development strategies, along with the product portfolios of leading companies. It consists of profiles of leading companies, such as Beyond Meat (US), Kellogg Company (US), Impossible Foods Inc. (US), Maple Leaf Foods (Canada), Unilever (UK), Conagra Foods (US), Tofurky (US), Gold&Green Foods Ltd (Finland), Sunfed (New Zealand), and Monde Nissin (Philippines).

Growth Strategies Adopted by Major Players in the Pest Control Market

The global pest control market is projected to reach USD 29.1 billion by 2026, at a compound annual growth rate (CAGR) of 5.1% during the forecast period. It is estimated to be valued USD 22.7 billion in 2021. Pest control has witnessed strong growth due to public health concerns and an increase in the frequency of pest infestations due to climate changes. In countries such as the US, strong regulatory requirements concerning pest control and environmental protection laws have helped bolster the market demand and attract service providers to set up business units. With the rise in demand and preference for a clean and pest-free environment, pest control manufacturers and service providers have been strategizing on coming up with innovative solutions for the market at a reasonable price. The surge in global Internet penetration would be another influential trend in driving the market in terms of value sales. Manufacturers and distributors make the best of the Internet in spreading awareness about their products and services among target consumers and simultaneously generating revenue sales.

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Restraints : High registration costs and interminable time for product approval

Strict and rigorous regulatory requirements in the environmental protection sector apply to the manufacturer’s production processes and environments. Moreover, these vary with the policies of each country. The usage of pest control products is subject to registration by health, environmental protection, and pest control agencies in various countries.

Governments evaluate the policies related to the purchase, registration, formulation, application, and disposal of pesticides. Government policies affect the demand and prices of pest control products. For instance, in the US, the use of pest control products is monitored by the EPA (Environmental Protection Agency) at a national level. It is subject to further regulation by state-level authorities.

By mode of application, powder witnesses increased demand from the residential sector

Powder is a popular form of insecticide used by pest control service providers. It is primarily used in the control of common pests such as ants, beetles, and cockroaches. The active ingredient differs based on the pests against which it is used. Common active ingredients such as cypermethrin and hydramethylnon are used in powder formulations. Powder formulations, even though effective, are also heavily regulated; for instance, hydramethylnon is classified by the US Environmental Protection Agency (EPA) as a potential carcinogen despite its minimal risk to humans; however, strict guidelines are to be followed by service providers to minimize the risk to humans and the surrounding environment. Powder formulations can be deployed for use in residential, commercial, and other settings, including transport facilities, to reduce or eliminate pest infestations.

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North America dominates the pest control market

The pest control market is dominated by a few pest control service providers such as Rollins, ServiceMaster Global Holdings, Rentokil Initial, and Ecolab. Apart from these major players, there are many local players in the market. Many major players are acquiring or collaborating with local players to increase their market shares, enhance their service portfolios, and strengthen their presence.

For instance, on 1st March 2019, Rentokil Steritech (US) acquired Virginia-based Loyal Termite & Pest Control (US). It would help Rentokil to expand its service in Virginia. Insects are the most found pests in the region. With increasing temperatures, the problem of bed bug infestation and termite infestation has increased in the North American region. The US is the dominant market in North America. Consumption of pest control products in the US is comparatively higher than in other countries. Although the diversity of termites in the US is low compared to other regions, globally, due to increasing temperatures, termite colonies have been spreading across the US.

The key players in this market include Bayer AG, Corteva Agriscience, BASF, Sumitomo Chemical Co., FMC Corporation, Syngenta AG, ADAMA, and Bell Laboratories. These players in this market are focusing on increasing their presence through agreements and collaborations. These companies have a strong presence in North America, Asia Pacific and Europe. They also have manufacturing facilities along with strong distribution networks across these regions.

Benzenoid Market Will Hit Big Revenues In Future

The benzenoids market is projected to grow at a CAGR of 5.6% to reach USD 857 million by 2025. The global industry was estimated to be valued at USD 651 million in 2020. The steady onset of factors such as rise in consumption of processed food products, shifting flavor & fragrance trends and steady growth in the personal care products in the global benzenoids markets, particularly in emerging and developing markets have triggered demand for quality benzenoid chemicals.

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Driver: Shifting flavor & fragrance trends and preferences amongst populations globally

The global choices and preferences related to taste and aromas are changing rapidly with changing marketing trends, mindsets and increasing expenditure on lifestyle. As per the 2018 report of “Innova Market Insights” 64% of US consumers state that they “love to discover flavors from other cultures,” Dull flavors are being reinvented and more retail products and restaurants are highlighting ethnic flavors or street flavors. Unique scents and attractive designs have pushed the home fragrance market to its strongest position yet. While over the years traditionally rooted fragrances like jasmine and sandalwood have had a distinct contribution, especially for soaps, a combination of fruity-floral fragrances are now gaining traction with marketers wooing younger consumers.

Restraint: Potential health risks of synthetic chemicals affecting production growth

The genotoxicity and carcinogenicity are the key factors that are taken into consideration to determine the safety of the chemical use. Companies that manufacture perfume or cologne purchase fragrance mixtures from fragrance houses to develop their own proprietary blends. Benzenoids as food additives and fragrance ingredients are regulated as some of them pose potential risks to human health at defined concentrations. Organization such as US FDA (US Food & Drug Administration), EU Commission, IFRA (International Fragrance Association) set standards and guideline for manufacturers in order to control the possible health risks due to overuse of aroma chemicals in food and fragrance products.

By Application , the soaps & detergents sub-segment is estimated to observe the fastest growth in Benzenoid Chemicals market.

The aroma in soaps and detergent products is bought about by the use many natural and synthetic compounds. The generally used natural compounds include oregano oil, lemon oil, coconut oil, camellia oil, and coffee essential oil amongst others. During the spread of coronavirus pandemic, the significance of soaps and detergents for hygiene purposes grew tremendously giving a boost to the sales of the industry. With organizations such as American Centers for Disease Control and Prevention, promoting hand hygiene through use of soaps and clean running water the benzenoids market grew faster in the pandemic time.

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The increasing exports of the region of benzenoid chemicals to the North American and European regions, accounts for the high market share of the region.

China ranks first in terms of imports and exports of organic chemicals globally. The global chemical industry has seen a 7% annual growth rate. countries such as China, Japan, South Korea, Indonesia are doing exceedingly well in the cosmetics, beauty and personal care products market. According to Istrata reports, Southeast Asia revenue in the Beauty and Cosmetics segment amounts to USD25.449 billion in 2020 where 74% of sales contribute to mass-marketed cosmetics and 26% on luxury items. Thus the region accounts for the largest market shares in the global benzenoid market.

Nematicide Market Will Hit Big Revenues In Future

The nematicide market is projected to reach USD 3.0 billion by 2027, recording a CAGR of 9.9% during the forecast period. The global industry is estimated to be valued at USD 1.9 billion in 2022. Nematodes are non-segmented, bilaterally symmetric worm-like invertebrates that lack respiratory and circulatory systems but have a body cavity and a fully functional digestive system. It is difficult to create chemical countermeasures against worms that infests plants. It is challenging to administer a chemical to a nematode's immediate surroundings since most Phyto-parasitic nematodes spend their whole lives isolated to the soil or inside plant roots.

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Opportunities: Providing customized solutions targeted toward specific pests

With the growing environmental and pollution concerns and health hazards from many conventional agrochemicals, the demand for natural biologicals is rising steadily across regions. Customers are witnessing a high demand for new biological products such as bionematicides to use against nematodes on standing crops, which cause crop damages, thereby reducing the overall farm yield and quality. One such innovative method is seed treatment, which is gaining traction due to its less or non-toxic nature, reduced cost of cultivation, and favourable effect on the yield and quality of crops. Moreover, seed treatment is targeted toward the desired pests and improve efficiency in nutrient uptake.

The use of biologicals and related alternative management products is increasing. R&D teams of major global players are also engaged in discovering target-specific innovative products by using biological insecticides, which promote organic agriculture. For instance, Crop IQ Technology announced the release of NEMA-DEAD in 2018, the world's first organic nematicide combining chemicals and natural nematicides in a single formula. NEMA-DEAD is therapeutic like chemical nematicides and preventive like biological nematicides, with no residuals. It does not produce stress on treated plants and contains bio stimulants that help wounded bio-stimulants biotic challenges.

Root-Knot segment accounted for the largest share in the global nematicide market by nematode type in 2021

The nematicide market has been segmented by nematode type into root-knot nematodes, cyst nematodes, lesion nematodes and others (Stubby root and stem nematodes). In 2021, the root-knot segment dominated the global nematicide market with a share of 41.6 %, followed by cyst nematodes with a share of 29.5 % and lesion nematodes with a share of 17.4 %. Root-knot nematodes are major nematode types and are impacting yield losses in high-value cash crops, such as onion, winter wheat, onion, tomato, and hot pepper. Cyst nematodes are most prevalent in Europe and are found across the globe. 

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North America dominated the nematicide market, with a value of USD 0.54 billion in 2021; it is projected to reach USD 0.91 billion by 2027, at a CAGR of 9.4 % during the forecast period.

The US is one of the largest soybean producers and its by-products and contributes to a significant share in the oilseeds market. While a major portion of the demand for oilseeds is from the food and feed industries, the regulatory framework for the biofuel sector of Mexico has been changing. The scope for oilseeds in the biofuel sector is also changing. Canada has been experiencing a high demand for grains, stemming from the livestock industry. The countries are not self-sufficient entirely and depend on imports from the South American countries such as Brazil and Argentina.

Growth Strategies Adopted by Major Players in the Biofertilizers Market

The global biofertilizers market was valued 2.8 billion in 2022 and is projected to reach USD 5.2 billion by 2028, growing at a CAGR of 10.9% during the study period. The market Size is estimated to be valued at USD 3.1 billion in 2023. Through natural processes such as nitrogen fixation; phosphate solubilization; and the production of compounds that stimulate growth, biofertilizers provide nutrients to plants. They boost soil organic matter and aid in restoring the soil's natural nutrition cycle. By using biofertilizers, growers can increase the sustainability and health of the soil and cultivate healthy crops. Only bacteria and other biological elements that are not damaging to the environment are present in biofertilizers. As a result, they contribute to reducing pollution brought on by agricultural activities, particularly soil pollution.

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Drivers: Adoption of precision farming and protected agriculture

The goal of precision farming is to produce profitable agricultural output by identifying and analysing spatial and temporal variability using cutting-edge technologies. To boost crop output and yield, agricultural biologicals are employed in precision farming and protected agriculture. The market for biofertilizers is growing as a result of the widespread use of agricultural biologicals in protected agriculture, which promotes the use of biofertilizers. Farmers can track the application of liquid biofertilizer by using fertilisation plans that use GPS-guided geographic information system (GIS) software. Therefore, it is anticipated that the market for biofertilizers will be driven by the rise in land under precision and protected agriculture.

Opportunities: New target markets: Asia Pacific and Africa

The Asia Pacific and Africa regions are one of the largest consumers of fertilizers. Population development, particularly in Asia, has led to an increase in food demand, which will ultimately result in an increase in fertilizer usage. Governments in these regions are placing a strong emphasis on the use of environmentally benign fertilizers, like biofertilizers and organic manure, to mitigate the negative impacts of chemical fertilisers. Government agencies have aided in raising farmer understanding of the benefits of using biofertilizers. Africa has experienced active conventional farming over the past few decades, which has utilized synthetic fertilizers to supply the soil with vital plant nutrients. However, the quality of the soil and the vital nutrients have been compromised by the over application of these fertilizers. The region now needs biofertilizers as a result of this aspect.

By type, nitrogen-fixing biofertilizers is projected to gain largest share in the biofertilizers market during the study period

Increased biological nitrogen fixation, improved nutrient availability or uptake, greater absorption and stimulation of plant growth by hormonal action or antibiosis, or through breakdown of organic wastes are all ways that nitrogen fixing biofertilizers aid in enhancing crop output. Also, the use of nitrogen fixing biofertilizers as a partial replacement for chemical fertilisers reduces their quantity and cost and shields the environment from contamination caused by their heavy usage.

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North America is projected to gain the largest market share in the global biofertilizers market.

North America is projected to gain the largest market share in the global biofertilizers market. The presence of large number in the region allows farmers/growers in the region, access to wide range of products at competitive prices. The governments in the region are promoting use of agricultural inputs which causes less environmental degradation and hence are encouraging the use of biofertilizers. In countries such as US and Canada, farmers are focused on producing cash crops at larger scale which is also driving the market in the region.

Sustainable Growth Opportunities in the Biostimulants Market

The global biostimulants market was valued at USD 3.5 billion in 2022 and is projected to reach USD 6.2 billion by 2027, growing at a cagr 11.8%from 2022 to 2027. Food and agricultural production systems worldwide are facing unprecedented challenges, from the increasing demand for food for a growing population, rising hunger and malnutrition, adverse climate change effects, overexploitation of natural resources, loss of biodiversity, and food loss and waste. These challenges can undermine the world’s capacity to meet its food needs now and in the future.

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Drivers: Increase in need for sustainable agriculture

A high level of hunger and malnutrition is one of the major challenges that the world is facing today. To meet the increasing demand for food from over 9 billion people by 2050, immense pressure on agriculture will be exerted to produce crops with a high-quality yield. Simultaneously, one-third of the total food production is wasted globally throughout the supply chain, incurring enormous environmental and financial costs.

Agricultural producers are required to identify possible ways to be more efficient and effective in the coming decade. Biostimulants can sustainably address this issue by providing protection against stress, thereby stimulating the plant’s growth. The market for biostimulants is expected to grow in the coming years due to the increasing consumer awareness about the benefits of organic foods, the implementation of organic regulations, and the adoption of GLOBALGAP (Global Good Agricultural Practices) policies. A large variety of crops, such as fruits & vegetables and cereals, have been gaining support for organic practices from government subsidies and financial aids as well as research assistance from organizations and regulatory bodies, such as FiBL (Research Institute of Organic Agriculture, Switzerland), and USDA (US).

Opportunities: Growing demands for seed treatment

According to MarketsandMarkets insights, there is a growing demand for biostimulant treated seeds globally. The production of high-quality and effective seeds is essential for obtaining a higher crop yield. Biostimulants facilitate an increase of seed vigor during the crucial growth phases, due to which they are being used globally for seed treatment purposes. In addition, many companies have already started exploring this segment with increased investments in R&D activities. The right combination of synthetic crop protection and biological-based seed treatments is proving to be useful. Cotton seedlings were the first to be treated on a large scale with biological solutions in the US in 1999; the industry has grown since. Seed treatment provides an efficient mechanism for enhancing the activity of seeds in the soil environment, where they are appropriately positioned to colonize seedlings and roots and protect them against soil-borne diseases and pests.

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Europe dominated the biostimulants industry and is projected to grow at a CAGR of 11.5% during the forecast period

Europe accounted for the largest share in the biostimulants market in 2021. An increase in land degradation, the need for quality parameters, and the need for high product yield have strengthened the European regulatory authorities demand for clean and sustainable input solutions. The concept of organic production has also gained popularity among farmers and consumers in the last decade. The need for organic products, such as biostimulants, has seen a rising trend in the EU. This has boosted various European biostimulant companies expanding their global network to reach the untapped market. The region has also launched the ‘European Green Deal’ initiative, which aims to expand the use of sustainable practices, such as precision agriculture, organic farming, agroecology, agroforestry, and stricter animal welfare standards. The new ‘Farm to Fork’ Strategy aims at reducing the environmental and climate footprint of the EU food system, strengthening its resilience, ensuring food security, facilitating the transition toward competitive sustainability from farm to fork, and making use of new business opportunities.

The key players in this market include BASF SE (Germany), UPL Limited (India), Adama Ltd. (Israel) and FMC Corporation (US).