Wheat Protein Market to Record Steady Growth by 2028

The wheat protein market is projected to reach USD 3.2 billion by 2028 from USD 2.5 billion by 2023, at a CAGR of 4.9% during the forecast period in terms of value. The market for wheat protein by concentration is experiencing growth due to the increasing demand for plant-based protein products in food & beverages, dietary supplements, and animal feed industries.

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Opportunity: Growing role of wheat protein in the pet industry

The pet food market is driven by two primary trends globally. These trends are premiumization and humanization. There is a growing trend of pet humanization as a "family member" among owners. Due to this, there is a rise in the demand for premium pet food with nutritional benefits, better digestibility, and improved ingredient quality for pets. Considering this changing human tendency, the major players, such as Crespel & Deiters Group (Germany), are offering wheat protein as an ingredient that can be incorporated in pet food products.

In dry dog foods and biscuits, wheat is a grain that provides high-quality carbohydrates. In addition to giving us energy for daily tasks, it also gives food the ability to be processed. Wheat is a major source of nutrients and offers a wide range of advantages. Wheat-based products offer holistic, wheat-based solutions for optimizing pet food because they are rich in starches, vitamins, minerals, trace elements, and fiber, which aid in the formation of balanced pet food products.

Use of wheat protein to improve pellet quality is expected to boost the market growth

In the pet food industry, wheat gluten is used in products where its water absorption and fat-binding properties improve yield and quality. It is known for its unique binding capacity for improved pellet quality. An increase in the demand for organic and premium food products is one of the major drivers for the wheat protein market. According to a report by the US Department of Agriculture, the market for plant-based pet food is growing rapidly. In 2020, sales of plant-based pet food in the US increased by 27% compared to the previous year, with the total sales reaching USD 600 million. The Pet Food Institute, a trade association representing pet food manufacturers, notes that wheat gluten is a high-quality protein source that is easily digestible for pets. It also states that wheat gluten is a sustainable and environmentally friendly option for pet food manufacturers.

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Europe is expected to dominate the market during the forecast period

The consumption of wheat protein in Europe is the highest as compared to the other regions. Consumers increasingly prefer plant-sourced proteins, such as wheat protein, due to the high prices of animal-sourced protein. This has led to the growth of low-cost plant-sourced protein, such as wheat and vegetable proteins, which act as a substitute for animal-sourced protein.

Germany is an attractive market for manufacturing companies as well as exporters. Bread constitutes a significant part of the baked goods sector as it is one of the main components of the German diet. The bakery & snacks industry of Germany is well-established and has a large consumer base with high purchasing power. Health-conscious consumers in this country demand nutritive baked goods without compromising on the taste of products. Key players in the bakery products industry are taking the initiative to develop and promote new products to meet this demand. In Germany, barley and wheat are predominantly used as sources for feed products.

Agricultural Testing Market to Witness Unprecedented Growth in Coming Years

The agricultural testing market is projected to reach USD 9.8 billion by 2028 from USD 6.7 billion by 2023, at a CAGR of 7.1% during the forecast period in terms of value. The agricultural testing market refers to the industry involved in analyzing various agricultural products, such as soil, water, compost, biosolids, manure and seeds, to determine their quality, composition, and presence of contaminants. This type of testing is crucial for ensuring food safety, optimizing crop production, and maintaining environmental sustainability in the agriculture sector. With the growing global population and rising concerns about foodborne illnesses, there is a greater emphasis on ensuring the safety and quality of agricultural products. Testing helps identifying contaminants, pesticides, heavy metals, and pathogens, enabling proactive measures to be taken to maintain food safety standards. The development of advanced testing methods and technologies has improved the efficiency and accuracy of agricultural testing. These advancements include the use of remote sensing, DNA testing, and rapid diagnostic techniques, which have streamlined the testing process and reduced turnaround times.

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By sample, water is projected to have the fastest growing rate during the forecast period.

The demand for water testing in the agricultural sector has increased as farmers and regulatory bodies recognize its significance in maintaining productivity, profitability, and sustainability in agricultural practices. Water is a crucial resource for agriculture, especially in irrigation systems. The quality of water used for irrigation can directly impact crop health and productivity. Testing water for parameters such as pH, salinity, nutrient levels, heavy metals, and microbial contaminants helps farmers determine its suitability for irrigation. High-quality water is essential to avoid damaging crops, soil, and irrigation equipment. Additionally, agricultural practices often involve the use of pesticides, herbicides, and other chemicals to control pests, diseases, and weeds. Runoff from fields can contaminate water sources with these residues. Water testing allows farmers to monitor the presence and concentration of such substances, ensuring compliance with regulations and minimizing potential health risks associated with contaminated water supplies.

By application, safety testing is projected to have fastest growing rate during the forecast period.

products are subject to various national and international regulations, standards, and guidelines. Safety testing is necessary to comply with these regulations and ensure that products meet the specified safety criteria. Non-compliance can result in product recalls, legal consequences, damage to reputation, and loss of market access. By conducting safety testing, agricultural businesses can demonstrate their commitment to meeting regulatory requirements and providing safe products to consumers. Also, agricultural products are often traded internationally, and different countries have specific safety standards and import regulations. Exporting agricultural products requires compliance with the safety requirements of the destination market. Safety testing is necessary to ensure that products meet these standards and avoid potential trade barriers or rejections. Exporters must provide evidence of safety testing to demonstrate the suitability of their products for international markets.

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Asia Pacific is expected to have the fastest growing rate during the forecast period.

The Asia-Pacific region is home to a significant portion of the global population, including countries like China and India, which have the world's largest populations. This densely populated region requires extensive agricultural production to meet the growing food demand. As a result, there is a greater need for agricultural testing to ensure the safety, quality, and productivity of agricultural products. The Asia-Pacific region has experienced rapid industrialization and urbanization, leading to increased pollution and pressure on agricultural lands. This has raised concerns about the impact of industrial activities and urban expansion on agricultural productivity and safety. Agricultural testing helps identify and mitigate potential contamination risks, ensuring the safety and sustainability of agricultural practices in the face of urban development.

The key players covered in the study include SGS (Switzerland), Eurofins (Luxembourg), Intertek (UK), Bureau Veritas (France), ALS Limited (Australia), TUV Nord Group (Germany), Merieux (US), AsureQuality (New Zealand), RJ Hill Laboratories Limited (New Zealand), SCS Global (US), Agrifood Technology (Australia), APAL Agricultural Laboratory (Australia), Agvise Laboratories (US), LGC Limited (UK) and Water Agricultural Laboratories (US).

Aquafeed Market to Record Steady Growth by 2028

The global aquafeed market is projected to reach USD 88.0 billion by 2028, at a CAGR of 7.3% over the forecast period. It is estimated to be valued USD 61.8 billion in 2023. Several important factors are driving up demand for aquafeed products on a global scale. First, a growing worldwide population has an increased need for seafood, and aquaculture offers a sustainable way to meet this demand. Fish and prawn farming has become more popular because of the depletion of wild fish stocks. Aquafeed is crucial for the healthy growth and development of aquaculture aquatic species, increasing their output and decreasing their reliance on foraging wild fish. Aquafeed products are in high demand to support the expansion of the business since advances in aquaculture technology and practises have made it more effective and financially viable.

Some of the Prominent Key Players are:

• ADM (US)
• Cargill, Incorpoarted (US)
• Ridley Corporation Limited (Australia)
• Nutreco (Netherlands)
• Alltech (US)
• Purina Animal Nutrition (US)
• Adisseo (Belgium)

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By ingredients, soybean segment is projected to have the largest share during the forecast period.

Soybeans are among the non-fish sources of omega-3 fatty acids, proteins, and unsaturated fats. Soy protein is fed to farm-reared fish and shellfish to enhance their overall growth and development. Some of the commonly used soybean products in aquafeed include heat-processed full-fat soybean, mechanically extracted soybean cake, solvent-extracted soybean meal, and dehulled solvent-extracted soybean meal. Soybean isolates and different varieties of genetically modified soybeans are being introduced to replace fishmeal, which is a rich source of amino acids.

By species, fish segment is projected to have fastest growing rate during the forecast period.

In the aquafeed market, the fish segment is expanding for a variety of reasons. The need for high-quality and nutritionally balanced aquafeed is being driven by the increasing demand for fish protein on a global scale, the depletion of wild fish supplies, and the growth of aquaculture. To ensure optimum development, health, and sustainability in the sector, fish farming, with its well-established practises and different species, needs specialised feeds.

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Asia Pacific is expected to have the fastest growing rate during the forecast period.

The aquafeed market is expanding in the Asia Pacific region because of reasons like a growing population, rising seafood demand, favourable environmental conditions for aquaculture, technical improvements, and government backing. The expansion of the aquaculture sector is being fuelled by economic growth, shifting dietary tastes, and the need for sustainable protein sources, which is causing a commensurate rise in demand for aquafeed products.

Biological Seed Treatment Market: Growth Opportunities and Recent Developments

The biological seed treatment market is projected to reach USD 1.7 billion by 2025, and it was valued at USD 0.9 billion in 2020. It is expected to grow with CAGR of 11.9%. The global demand for biological seed treatment solutions is increasing as they ensure the farmers in protecting their potential yield, quality by minimizing the crop losses. Although, the biological seed treatment market is a small sector in the global agrochemical industry, the market has been growing at a significant rate due to agricultural and environmental benefits globally and increasing need for a sustainable approach in agricultural operations in developed countries. Strong research funding by key manufacturers for product development is projected to drive the growth of the market over the next five years.

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Driver: Environmental concerns associated with chemical seed treatment

The demand for biological seed treatment has significantly increased as a result of high awareness of their potential and the growing attention to the environmental and health risks associated with conventional chemicals. Chemical seed treatments are detrimental to the environment and pose a serious risk to pollinators. The neonicotinoid class of insecticides is considered highly toxic to honeybees. Microorganisms employed as active substances in pest management are recognized as generally safe for the environment and non-target species, in comparison with synthetic chemicals.

Challenges: Inconsistent performance and incompatibility with certain pesticides

The features of biological seed treatments that have discouraged investment are their inconsistent results. The most common problems encountered during the usage of such products include desiccation and environmental conditions that discourage their growth. Successful inoculants with one crop may not work as effectively with another crop. For instance, Trichoderma is more effective for the increase in yield in tomatoes than cucumbers. Choosing just one or two microbes is not as effective as loading with an entire community. However, effectiveness can sometimes be increased by a combination of microbes, with various growth requirements. For instance, fungi can be combined with PGPR.

Fastest-growing segment by function: Seed protection segment

On the basis of function, the global market has broadly been segmented into seed enhancement and seed protection. Biological seed treatments aimed at seed protection provide targeted control of certain pests and fungal diseases during the early seedling stage. Biological seed treatments are used on multiple crops to control a variety of pests. It ensures uniform stand establishment through defense against numerous soil-borne pathogens and insects.

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North America region’s increasing preference for high quality produce

The increasing agricultural practices and requirement of high-quality agricultural produce are factors that are projected to drive the biological seed treatment market growth in this region. The government policies adopted by developed countries for the ban on key active ingredients are the major factors encouraging the growth of this market in North America region. Hence, North America is projected to be the fastest-growing region in the global market. R&D investments for the development of biological seed treatment and installation of new production capacities by key players are projected to drive the market growth in the next five years.

Key players in this market include BASF SE (Germany), Bayer AG (Germany), Novozymes A/S (Denmark), Syngenta Group (Switzerland), Corteva Agriscience (US), Valent BioSciences (US), Verdesian Life Sciences (US), Plant Health Care (US), Precision Laboratories (US), Koppert Biological Systems (Netherlands), and Italpollina (Italy)

Cheese Powder Market to See Major Growth by 2028

According to a research report "Cheese Powder Market by Type (Cheddar, Mozzarella, American Cheese, Blue Cheese, Parmesan), Application (Bakery & Confectionery, Sweet & Savory Snacks, Sauces, Dressings, Dips, and Condiments, Ready Meals), Origin and Region - Global Forecast to 2028" published by MarketsandMarkets, the global market for cheese powder was valued at USD 630 million in 2023 and is projected to reach USD 895 million by 2028, at a CAGR of 7.3 % during the forecast period. The increasing demand for convenience foods is one of the major drivers of the cheese powder market. The major industrial users of cheese powders include producers of snacks, soups, sauces, frozen products, and ready-to-eat meals. Snacks is the major application of cheese powder due to its easy handling and longer shelf life. Its use in dry snacks has been largely contributing to the growth of the market.

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Cheddar cheese powder in by type segment accounted for the largest share of the cheese powder in 2023 in terms of value.

Cheddar is one of the most popular and widely consumed cheese varieties, and its trends often reflect broader developments in the cheese powder industry. Cheddar is a relatively hard natural cheese and is off-white in color. It is the most widely used type of cheese for the manufacturing of cheese powders. Cheddar cheese powder has low calorie, saturated fat, salt, and cholesterol content. This has led to an increase in demand for cheddar cheese powder in North America owing to the rising health-consciousness among people. Moreover, consumers showing increased interest in high-quality, artisanal, and premium cheddar cheeses. These offerings often came from small-scale producers and were appreciated for their unique flavors and production methods.

Processed cheese powder in by origin segment accounted for the largest share of the cheese powder in 2023 in terms of value.

Processed cheese products are widely used in the foodservice industry, including quick-service restaurants and casual dining establishments, due to their convenience and ease of use in various menu items. Processed cheese was used as a key ingredient in snack products, such as cheese crackers and cheese snacks. The growth of the snack industry and the demand for savory, flavorful snacks were contributing to the processed cheese market. Moreover, processed cheese products are more cost-effective than natural cheeses, making them a budget-friendly option for both consumers and foodservice establishments.

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Ready meals in the application segment is estimated to grow at the highest in the cheese powder market.

Cheese powder is used in ready meals to add a specific cheese’s flavor to the meal or to enhance the existing flavor in it. With the growingly busy lifestyles of consumers, the popularity of ready meals is rising in developed countries such as the U.S., Germany, and the U.K., among others. This boosts the demand for cheese powder in ready meals across regions. Moreover, ready meal manufacturers are incorporating cheese powder from different cuisines to create fusion dishes that offered a blend of flavors. For example, cheese in Asian-inspired dishes or Mexican-style meals. Ready meals inspired by international cuisines are incorporating cheeses unique to those regions. This trend catered to consumers' growing interest in global flavors.

The North American region is expected to grow at a significant rate in the global cheese powder market.

The demand for cheese powder is expected to grow in the region owing to its widespread use as a key ingredient in snacks, ready meals, sauces, dips, dressings, and bakery products, among others. The presence of numerous fast food chains and the production of a wide variety of cheeses are expected to drive the growth of the North American cheese powder market.

The increased demand for convenience food products offers growth opportunities to cheese powder manufacturers. Moreover, there is a growing consumers interest in high-quality, artisanal, and specialty cheeses. Artisanal cheesemakers are gaining attention for their unique flavors, production methods, and localized offerings.

Major key players operating in the Cheese Powder are Land O'Lakes, Inc. (US), Kerry Group Plc (Ireland), Fonterra Co-operative Group Limited (New Zealand), ADM (US), Commercial Creamery Company (US).

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Gummy Supplements Market to Record Steady Growth by 2028

The gummy supplements marketis projected to reach USD 48.5 billion by 2028 growing at a CAGR of 14.5% from 2023 to 2028. An increase in diseases, disposable incomes, and awareness of fortified food products is driving the gummy supplements market. The chewy texture of gummies is a distinctive feature that appeals to individuals of all age groups, making them an attractive product for consumption. Gummies are a tasty and enjoyable delight to eat because of their appealing soft, spongy texture. Gummies are a simple and portable supplement option because they are frequently provided in small, sealed packets or containers. They are a well-liked option for time-pressed consumers searching for a quick and delectable treat because they are simple to transport and enjoy when traveling.

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Based on type, the gummy supplements market is segmented into vitamin gummies, omega fatty acid gummies, collagen gummies, CBD gummies, and other types. Vitamin gummies have been so popular and have high demand as customers can select the precise vitamins and minerals, they require from a variety of vitamin gummy combinations. They come in multivitamin formulations as well as formulations for certain vitamins like Vitamin C, Vitamin D, etc.

By distribution channel, the online retail stores segment is anticipated to witness the fastest growth during the forecast period. More gummy supplements can be found on e-commerce platforms than at conventional retailers. Different brands, recipes, and flavors are available for consumers to compare and select from with ease. Customers may get gummy supplements whenever they want, regardless of store hours, thanks to the availability of online purchasing platforms around-the-clock. Consumers can readily compare prices from many merchants using e-commerce platforms, which may help in their search for the best offer.

By end user, the adults segment is projected to exhibit the fastest growth among all the other end users. According to the Health Survey for England 2021, 25.9% of adults in England are suffering from obesity and 37.9% of the population is under the overweight category. As gummy supplements such as fiber-containing gummies can help in weight management, the demand is likely to increase during the forecast period. To tap this growing market companies like Unilever (UK), Nestle (Switzerland), etc. have included fiber gummies in their product portfolio.

Based on region, North America is the leading region across all other regions for the gummy supplements market in 2023, with the US being the largest market in the region. According to the National Center for Health Statistics (NCHS) 2021, in the US, the prevalence of obesity was 41.9% from 2017 to March 2020. Gummies can be a great option for consumers who are looking for weight management. This will boost the demand for gummy supplements in the US. Not only obesity, but Americans are also suffering from various vitamin deficiencies, all these factors will drive the gummy supplements market.

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The key players in the gummy supplements market include GSK Pplc (UK), Haleon Group of Companies (UK), Church Dwight Co., Inc. (US), Amway (US), Bayer AG (Germany), Nestle (Switzerland), Unilever (UK), and Otsuka Pharmaceutical Co., Ltd. (Japan). The key strategies the leading market players adopted include new product launches, mergers, partnerships, and expansions. For instance, in November 2020, Unilever acquired Smartypants a U.S.‐based Vitamin, Mineral Supplement company.

Probiotics in Animal Feed Market Will Hit Big Revenues In Future

According to MarketsandMarkets, the probiotics in animal feed market is projected to reach USD 7.1 billion by 2028 from USD 4.6 billion by 2023, at a CAGR of 9.1% during the forecast period in terms of value. Owing to the increase in production and demand of compound feed along with rising consumption of feed additives in emerging markets such as Asia Pacific and South America.

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Challenge: High popularity of other feed additives

With the rise in animal health awareness and livestock production globally, the demand for feed products enriched with various feed additives is on the rise. Previously known and well-commercialized feed additives such as amino acids, phosphates, acidifiers, carotenoids, enzymes, mycotoxin detoxifiers, antibiotics, antioxidants, and vitamins, and mineral premixes are also tapping the feed market opportunities. These feed additives also aid in nutritional deficiency, growth, digestion, flavor enhancement and feed efficiency. These alternative feed additives have also received fair benefits from the high livestock products demand.

Probiotics in Animal Feed Market Ecosystem

Prominent companies in this market include well-established, financially stable manufacturers of probiotics in animal feed. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include ADM (US), Chr. Hansen Holding A/S (Denmark), Evonik Industries AG (Germany), Land O’Lakes Inc. (US), DSM (US), and Novozymes (Denmark).

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Increased prevalence of disease outbreaks to augment the market growth

Unsafe and adulterated feed ingredients reduce the immunity of animals, thereby causing productivity loss by affecting the quality of animal products. The increased prevalence of disease outbreaks has encouraged livestock farmers to purchase superior-quality feed products with additives. Safety and quality of products have always been a high priority for customers, as disease outbreaks can affect the production, trade, and consumption of livestock products, such as dairy products, meat, egg, and other by-products. Furthermore, regions affected by such outbreaks are banned from exporting products for a prolonged period until completely quarantined and controlled. In the recent past, the Asia Pacific region experienced outbreaks of SARA-CoV-2 virus (2019), H5N1 influenza virus (2014) and foot-and-mouth disease (2011), which impacted trade, and livestock producers incurred heavy losses due to increased awareness about animal welfare.

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Asia Pacific is expected to dominate the market during the forecast period

Countries such as China, India, Japan, Australia & New Zealand, and rest of the Asia Pacific have been considered in this study. Some of the factors for the high demand of the market in Asia Pacific region includes growing population, rise in disposable incomes, and rapid urbanization. Increasing demand for meat and animal products among the growing population of the Asia Pacific region along with the rising affluence in the region resulted in high consumption of meat products. This has also resulted in intensified livestock production for meat, which in turn drives the need for improved animal health and performance.

The growth of the meat industry in developing economies such as India and China, as well as the increased consumption of quality meat products, are primary drivers for the Asian market. Augmented concern over livestock diseases and outbreaks of infections has further highlighted the importance of animal health and wellness to ensure the safety of end users. The advent of globalization and urbanization has caused a shift in consumer preferences, where consumers opt for nutritious, quality food products and like to experiment with food choices. These factors are expected to continue in the coming years, driving demand the for probiotics in animal feed market.