The Dietary
Supplements Market is estimated at USD 155.2 billion in 2022; it is
projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027.
Increasing awareness regarding nutrition and healthy lifestyles is driving the
market for dietary supplements. It is widely known that having a healthy immune
system can help reduce the risk or severity of diseases and infections. When
combined with proper nutrition, dietary supplements can enhance the body’s
natural defenses and immunity. As people become more conscious of holistic
wellbeing, the demand for immunity-boosting products is expected to increase in
the coming years.
The Dietary Supplements market
consists of a few globally established players such as Amway Corp (US),
Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US),
Abbott (US), Nestle (Switzerland), Otsuka Holding Co, LTD (Japan), H&H
Group (China), Arkopharma (France), Bayer AG (Germany), Glanbia Plc (Ireland),
Natures Sunshine Products Inc (US), Fancl Corporation (Japan), Danisco
(Denmark), Bionova (India), American Health (US), Pure Encapsulations LLC (US),
GlaxoSmithKline, PLC (UK). Strategic partnerships were the dominant strategy
adopted by the key players, followed by expansions and new product launches.
These strategies have helped them to increase their presence in different
regions and industrial segments
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Herbalife Nutrition is a global nutrition firm that offers weight
management, sports nutrition, and health & wellness products to people
across the world. They distribute and advertise various nutrition products to
and through a network of independent members, using a direct-selling business
model. The company operates through five business segments, namely Weight
Management, Targeted Nutrition, Energy, Sports and Fitness, Outer Nutrition and
Literature, Promotional and Others. It offers dietary supplements under the
Weight Management and Targeted Nutrition product categories. Herbalife
Nutrition offers a wide range of high-quality and science-backed products,
including meal replacement protein shakes, teas, aloes, protein bars,
nutritional supplements, sports hydration, and outer nutrition products. Till
now, the company has marketed and sold approximately 120 types of product. The
company’s manufacturing facilities, known as Herbalife Innovation and
Manufacturing Facilities or HIMs, include HIM Lake Forest, HIM Winston-Salem,
HIM Suzhou, and HIM Nanjing. Approximately 60% to 65% of their inner
nourishment products distributed worldwide are made in the HIM manufacturing
facilities.
The Archer-Daniels-Midland Company (or ADM) harnesses the power of
nature to offer nutrition to people all over the world. The corporation is a
global leader in human and animal nutrition. It is also the worlds largest
agricultural origination and processing company. ADMs breadth, depth, insights,
facilities, and logistical expertise give it unparalleled capabilities to
address food, beverage, health & wellness, and other needs. ADM owns and
manages a global grain elevator and transportation network for procuring,
storing, cleaning, and transporting agricultural raw materials such as
oilseeds, corn, wheat, milo, oats, barley, and products derived from those
inputs. The company owns trademarks, brands, recipes, and other intellectual
property, including patents, with a net book value of $903 million as of
December 31, 2020. The company operates through four business segments: AG
Services and Oilseeds, Carbohydrate Solutions, Nutrition, and Others. It offers
dietary supplements under its Nutrition segment. The company’s Nutrition
segment is involved in the manufacturing, sales, and distribution of a wide
array of dietary supplements and nutrition products, including probiotics,
prebiotics, enzymes, botanical extracts, and other specialty food & feed
ingredients. The segment also comprises activities such as the manufacturing of
contract and private label pet treats and foods, as well as the processing and
distribution of formula feeds and animal health and nutrition products. The
company operates through 46 innovation centers, 345 processing plants, 480 crop
procurement facilities, and 200 bulk storage facilities in around 200 countries
across the regions. ADM operates through numerous subsidiaries, such as Ab
Mauri (UK), ABF Ingredients (UK), ABITEC Corporation (Us), Ohly (Germany),
Golden Peanut Company LLC (US), ADM Milling (US), ADM Do Brasil Ltda. (Brazil),
Wild Flavors, Inc. (US), and ADM Hamburg Ag (Germany).
Amway is one of the worlds largest direct selling companies. The
company manufactures and distributes nutrition, beauty, personal care, and home
products, which are sold solely through Amway’s Independent Business Owners
(IBOs) in over 100 countries. The company operates through four business
segments, namely Nutrition, Beauty, Personal Care, and Home and Others, which
include Energy Drinks and Sports Nutrition products. It offers dietary
supplements under its Nutrition segment. Dietary supplements and vitamins are
offered under its Nutrilite brand. Amway is present in over 100 countries and
territories and covers over 60 languages. More than 15,000 employees are
involved in this organization, including around 500 scientists, engineers, and
technical professionals. Amway has over 1,000 global patents and patents
pending for its products, which is a natural result of its commitment to
innovation and rigorous testing. Amway owns and operates about 6,000 acres
(2,428 hectares) of certified organic farmland in Jalisco (Mexico), Trout Lake
(Washington, US), and Ubajara (Brazil). Amway has about 750 locations and
spaces worldwide, including experience centers, shops, plazas, and distribution
centers. Amway operates six manufacturing facilities in strategic locations
across the world that produce millions of high-quality products for its Amway
Business Owners (ABOs) and customers.
Pfizer Inc. is a research-based, global biopharmaceutical company.
Through the research, development, manufacturing, marketing, sale, and
distribution of biopharmaceutical medicines around the world, the company
employs science and its global resources to offer therapies to people that
extend and significantly improve their lives. The company seeks to promote
wellness, prevention, treatments, and cures for the worlds most feared diseases
in both developed and emerging markets. On June 2, 1942, the company was
incorporated under the laws of the State of Delaware. Pfizer manufactures
medicines, vaccines, and consumer healthcare products, among others. The
company operates through two business segments, namely, Biopharma and Pfizer
CentreOne. It offers consumer healthcare products, including multivitamins and
calcium supplements, through brands Centrum and Caltrate, respectively, under
the Consumer Healthcare segment. In 2019, Pfizer and GSK combined their
respective consumer healthcare businesses into a JV that operates globally
under the GSK Consumer Healthcare name. The company has its presence in North
America, Europe, the Asia Pacific, and the Middle East. Some of the major
subsidiaries of Pfizer are Pharmacia & Upjohn (Sweden), Pfizer Japan Inc.
(Japan), Medivation (US), and Hospira (US).
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North America is projected to be
the largest market during the forecast period. This is attributed to the
widespread consumption of food and nutritional supplements in the US and
Canada. The market for dietary supplements in the Asia Pacific is projected to
register the highest growth during the forecast period. This is attributed to
the growing popularity of functional and fortified foods in the region. The
global market is rapidly growing in South Asian countries such as Vietnam,
owing to the increased consumption of multivitamins and minerals. The growing
geriatric population in the region is also a major factor driving the growth of
the market.